System and method for brand affinity content distribution and optimization

• US 20100114704A1
• Filed: 11/12/2009
• Published: 05/06/2010
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/590,668
• Publication Number:
  US 20100114704A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Claims

1. At least one creative, comprising:

at least one asset backed media, comprising;

at least one vaulted asset obtained from a recommendation engine responsive to a request and governed by application of one or more vault asset rules;

at least one other media content;

a delivery of said at least one asset backed media,

wherein continuity in said delivery is maintained back to at least one of said at least one vaulted asset and said at least one other media content.

2. The creative of claim 1, wherein said delivery comprises a late binding delivery to a consumer.

3. The creative of claim 2, wherein the late binding comprises a blank space for the vaulted asset until an occurrence of said delivery.

4. The creative of claim 1, wherein said delivery comprises an advertising delivery server.

5. The creative of claim 1, wherein said delivery comprises a pre-bound delivery to an advertising server.

6. The creative of claim 1, wherein the recommendation engine indicates said asset backed media.

7. The creative of claim 6, wherein the indication is responsive to application of the vault asset rules.

8. The creative of claim 7, wherein the vault asset rules at least partially comprise ones of the vaulted assets.

9. The creative of claim 7, wherein a second of applications of the vault asset rules occurs prior to said delivery.

10. The creative of claim 1, wherein the media content comprises an advertisement.

11. The creative of claim 1, wherein the media content comprises an electronic publication.

12. The creative of claim 1, wherein said delivery comprises a sponsored link binding.

13. The creative of claim 12, wherein the media content comprises a key word association.

14. The creative of claim 13, wherein the recommendation engine comprises a search for ones of the vaulted assets meeting a search for the keyword association.

15. The creative of claim 1, wherein the continuity comprises a relevance.

16. The creative of claim 1, wherein the recommendation engine comprises an interstitial engine connecting a purchaser of a keyword related to one of the vaulted assets, and a search engine.

17. The creative of claim 1, wherein the media content further comprises an advertisement landing page.

18. The creative of claim 1, wherein the vaulted asset comprises an endorser of advertising.

19. The creative of claim 18, wherein the vaulted asset comprises an audiovisual work.

20. The creative of claim 1, wherein said delivery further comprises delivery of a landing page for advertised products.