METHOD OF REACTIVE TARGETED ADVERTISING

• US 20100114705A1
• Filed: 01/22/2010
• Published: 05/06/2010
• Est. Priority Date: 07/17/1998
• Status: Active Grant

• Current Assignee: B.E. Technology, L.L.C.
• Original Assignee: B.E. Technology, L.L.C.
• Inventors: Hoyle, Martin David
• Granted Patent: US 8,769,440 B2
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06F 8/60 Software deployment
• CPC Class Codes: G06F 8/65 Updates security arrangements therefor G06F21/57
• CPC Class Codes: G06F 9/00 Arrangements for program control, e.g. control units program control for peripheral devices G06F13/10
• CPC Class Codes: G06F 9/30 Arrangements for executing machine instructions, e.g. instruction decode for executing microinstructions G06F9/22
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

In one inventive aspect, a method of reactive targeted advertising provides for display of advertising, via the internet, to computers of users. In a particular example, a plurality of keywords are stored in a memory. The method comprises determining whether one or more of those keywords are used in a web page, and for any keywords determined to be used, an advertisement is selected using those keywords. The advertisement is for display on the computer of the user who is accessing the web page. A request is received for the selected advertisement, and the advertisement is provided, from an advertising server and over the internet, for display on the computer of the user.

Claims

1. A method for reactive targeted advertising via the internet for display on a user'"'"'s computer accessing a web page, the method comprising:

storing a plurality of keywords in a memory;

determining that one or more of said keywords is used in a web page;

selecting an advertisement using the one or more keywords, the advertisement for display on a user'"'"'s computer that is accessing the web page from a web server;

receiving a request for said advertisement from a user'"'"'s computer accessing the web page from the web server via the internet; and

providing the selected advertisement for display on the user'"'"'s computer from an advertising server via the internet.