SECONDARY CONTENT DELIVERY SYSTEM

• US 20100114717A1
• Filed: 11/03/2008
• Published: 05/06/2010
• Est. Priority Date: 11/03/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Yong, Kuan-Loong, Lebeau, Pierre F., Lawton, Rory, Dilip, Venkatachari
• Application Number:
  US12/263,912
• Publication Number:
  US 20100114717A1
• Time in Patent Office: Days
• US Class Current: 705/14.720
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Systems and methods for content (e.g., advertisements) delivery. An initial advertisement received by a user can include instructions for requesting a secondary advertisement. A user can follow the instructions to respond to the initial advertisement. A response to the initial advertisement can include a device identification. A secondary advertisement addressed to the device identification can be provided responsive to receiving a response from the user to the initial advertisement.

Claims

1. A method comprising:

providing an initial advertisement to a user device, the initial advertisement being associated with an advertiser and comprising content associated with the advertiser and an invitation to respond to receive secondary content associated with the initial advertisement in a secondary format;

receiving a response from the user device, the response comprising a device identification;

generating secondary content addressed to the device identification received from the user, the secondary content being generated in the secondary format and comprising actionable content within the secondary content; and

providing the secondary content to a device associated with the device identification, the secondary content being in a format that is operable to be saved at the device for subsequent action.

2. The method of claim 1, further comprising providing a coupon to the device associated with the device identification, the coupon being included in the secondary content provided to the device.

3. The method of claim 1, wherein the secondary content comprises a short messaging service message addressed to the device identification received from the user.

4. The method of claim 1, wherein the secondary content comprises a multimedia messaging service message addressed to the device identification received from the user.

5. The method of claim 1, wherein the initial advertisement comprises one of a web advertisement, a radio advertisement, a television advertisement, a video game advertisement or a print advertisement.

6. The method of claim 1, wherein the secondary content comprises a format conversion of the initial advertisement provided to the user.

7. The method of claim 1, wherein the response comprises a request to receive the initial advertisement in a secondary format.

8. The method of claim 1, further comprising providing additional content to the device using the device identification, the additional content comprising additional advertisement content.

9. The method of claim 1, wherein the additional content is provided to the device based upon the response received from the user requesting the additional content.

16. The software of claim 1, wherein the response comprises a request to receive the initial advertisement in text message format.

17. The software of claim 1, wherein the instructions are further operable to cause the processing system to perform an operation comprising providing additional content to the device using the device identification, the additional content comprising additional advertisements.

18. The software of claim 1, wherein the additional content is provided to the device based upon the response received from the user requesting the additional content.

10. Software stored on one or more computer readable media and comprising instructions executable by a processing system, and upon such execution causing the processing system to perform operations comprising:

providing an initial advertisement to a user device, the initial advertisement being associated with an advertiser and comprising information associated with the advertiser and an invitation to respond to receive secondary content associated with the initial advertisement in a secondary format;

receiving a response from the user device, the response comprising a device identification;

generating secondary content addressed to the device identification received from the user, the secondary content being generated in the secondary format and comprising actionable content; and

providing the message to a device associated with the device identification, the secondary content being in a format that is operable to be saved at the device for subsequent action.

11. The software of claim 10, wherein the instructions are further operable to cause the processing system to perform an operation comprising providing a coupon to the device associated with the device identification, the coupon being included in the secondary content provided to the device.

12. The software of claim 10, wherein the secondary content comprises a short messaging service message addressed to the device identification received from the user.

13. The software of claim 10, wherein the secondary content comprises a multimedia messaging service message addressed to the device identification received from the user.

14. The software of claim 10, wherein the initial advertisement comprises one of a web advertisement, a radio advertisement, a television advertisement, a video game advertisement or a print advertisement.

15. The software of claim 10, wherein the secondary content comprises a format conversion of the initial advertisement provided to the user.

19. A system comprising:

an initial advertisement distribution module operable to provide an initial advertisement to a user in an initial format, the initial advertisement being associated with an advertiser and comprising content associated with the advertiser and instructions for requesting the initial advertisement from the advertiser in a messaging format;

a secondary advertisement distribution module operable to receive a response from the user based on the instructions, the response comprising a mobile device identification associated with the user, and based on receiving the response the secondary advertisement distribution module is operable to provide a secondary advertisement addressed to the mobile device identification associated with the user, the secondary advertisement comprising the content associated with the initial advertisement converted to the secondary format.

20. The system of claim 19, wherein the secondary advertisement further comprises a text message coupon to be provided to a mobile device associated with the mobile device identification.

21. The system of claim 19, wherein the secondary advertisement comprises a text message using a short messaging service format, the text message being addressed to the mobile device identification received from the user.

22. The system of claim 19, wherein the secondary advertisement comprises a message using a multimedia messaging service format, the message being addressed to the mobile device identification received from the user.

23. The system of claim 19, further comprising an initial advertisement conversion module operable to convert the initial advertisement from the initial format to a secondary format to generate the secondary advertisement and provide the secondary advertisement to the secondary advertisement distribution module.