Engine, system and method for generation of advertisements with endorsements and associated editorial content

• US 20100114719A1
• Filed: 05/28/2009
• Published: 05/06/2010
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/455,138
• Publication Number:
  US 20100114719A1
• Time in Patent Office: Days
• US Class Current: 705/14.720
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

An apparatus, system and method for generating endorsed advertisements with editorial content is disclosed. The system may include an endorsements database including endorsements associated with endorsers; a news database including news stories associated with endorsers; a recommendation engine configured to match at least one endorsement from the endorsement database and at least one news story from the news database with at least one advertisement template, the matched news story and endorsement both pertaining to the same endorser; and an integration engine configured to integrate the matched endorsement, the news story, and the advertisement template to generate an advertisement, the generated advertisement including a first link associated with the content of the advertisement template that when selected redirects a web browser to a website of the advertiser and a second link associated with the news story that when selected redirects a web browser to a website presenting the news story.

Claims

1. A computer system for generating endorsed advertisements comprising:

an endorsements database including computer data indicative of at least one media associated with at least two endorsers;

a news database including computer data indicative of editorial content associated with at least one of the at least two endorsers;

a recommendation engine associated with at least one processor and configured to match at least one of the at least one media and at least one of the editorial content with at least one advertisement template; and

an integration engine associated with the at least one processor and configured to integrate the matches from said recommendation engine to generate an advertisement, the generated advertisement comprising;

a first link associated with the advertisement template for redirecting, over a computer communications network, a viewer of the generated advertisement to an advertiser associated with the generated advertisement; and

a second link associated with the editorial content for redirecting the viewer to the editorial content.

2. The computer system of claim 1, wherein a website presenting the editorial content includes at least part of the editorial content and a second advertisement including the first link.

3. The computer system of claim 2, wherein the second link includes information for retrieving the second advertisement.

4. The computer system of claim 1, wherein the integration engine is further configured to generate an endorser and advertiser website page, including the editorial content, and at least two advertisements from advertisers that have selected the endorser.

5. The computer system of claim 1, wherein the website presenting the editorial content is a third party website of a news organization.

6. The computer system of claim 1, wherein, in the generated advertisement, the editorial content comprises a partial editorial content, and wherein a user receives the full editorial content by selecting the second link.

7. A computerized method for generating an advertisement, comprising:

selecting a computer readable advertisement template for advertising at least one of a product and a service;

selecting an endorsement including an endorser and computer data indicative of at least one media;

selecting a news story pertaining to the endorser that is currently being presented on a website;

generating an advertisement comprising the advertisement template, the at least one media, and the news story, the generated advertisement including a first link that, when selected, redirects over a computerized communications network to a website for an advertiser of the advertisement, and the generated advertisement including a second link associated with the news story that, when selected, redirects to a webpage presenting a full version of the news story;

delivering, over the computerized communications network, the generated advertisement for presentation on a website.

8. The method on a computer of claim 7, wherein the webpage presenting the full version news story includes an advertisement for the advertiser with an associated first link that, when selected in a web browser, redirects the web browser to the advertiser website.

9. The method on a computer of claim 7, wherein the second link includes information for retrieving the second advertisement.

10. The method on a computer of claim 7, further comprising:

generating an endorser and advertiser website page including the news story and at least two advertisements from secondary advertisers that have selected the endorser, the secondary advertisements from the secondary advertisers including a link that, when selected, redirects the web browser to a webpage of the secondary advertiser; and

generating the news story with a link that, when selected, redirects the web browser to the endorser and advertiser website page.

11. The method on a computer of claim 7, wherein the website presenting the news story is a third party website of a news organization.

12. A computer system for generating endorsed advertisements, comprising:

at least one database comprising computer data indicative of at least one media associated with at least two endorsers, and editorial content associated with at least one of the at least two endorsers;

a recommendation engine associated with at least one processor for matching at least one of the at least one media and at least one of the editorial content with at least one advertisement template; and

an integration engine associated with the at least one processor that integrates the matches from said recommendation engine and correspondingly generates an advertisement, the generated advertisement comprising;

a first link associated with the advertisement template for redirecting, over a computer communications network, a viewer of the generated advertisement to a network site for an advertiser associated with the generated advertisement; and

a second link associated with the editorial content for redirecting the viewer to a second network site having resident thereon the editorial content among a plurality of available editorial content.

13. The computer system of claim 12, wherein the network site presenting the editorial content includes at least part of the editorial content and a second advertisement including the first link.

14. The computer system of claim 13, wherein the second link includes information for retrieving the second advertisement.

15. The computer system of claim 12, wherein the integration engine is further configured to generate an endorser and advertiser website page, including the editorial content, and at least two advertisements from advertisers that have selected the endorser.

16. The computer system of claim 12, wherein the second network site presenting the editorial content is a third party website of a news organization.

17. The computer system of claim 12, wherein, in the generated advertisement, the editorial content comprises a partial editorial content, and wherein a user receives the full editorial content by selecting the second link.

18. The computer system of claim 12, wherein a full version news story representing the editorial content includes an advertisement for the advertiser associated with the first link that, when selected in a web browser, redirects the web browser to the advertiser website.

19. The computer system of claim 12, wherein the second link includes information for retrieving a second advertisement.

20. The computer system of claim 12, wherein said at least one database comprises at least two databases, and wherein one of said at least two databases comprises a news feed.