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CONTENT REQUEST OPTIMIZATION

  • US 20100115064A1
  • Filed: 01/11/2010
  • Published: 05/06/2010
  • Est. Priority Date: 10/30/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • identifying, at a client computer, requests in a web page source document, the web page source document defining content item environments in a web page, and associating each content item environment with a corresponding request in the web page source document;

    for each request;

    determining, at the client computer, if any of the requests have generated a content item request; and

    in response to determining that a content item request has not been generated by any of the requests;

    generating, at the client device, a combined content item request for content items for all requests in the web page source document, the content items including a corresponding content item responsive to each request;

    receiving, at the client device, the content items in response to the combined content item request; and

    storing in a data store, at the client device, the content items received;

    wherein the content items are advertisements.

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