Location Specific Content

• US 20100120450A1
• Filed: 11/13/2008
• Published: 05/13/2010
• Est. Priority Date: 11/13/2008
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Herz, Scott
• Granted Patent: US 8,260,320 B2
• Time in Patent Office: Days
• US Class Current: 455/456.300
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Systems, methods, and computer program products communicate location information associated with a device, such as a mobile device, to a server. Content identified by the server is received at the device, from the server and/or from a content service. The content can include an application associated with the location information. The content received at the device is displayed on the device only while the device is at or near a particular location identified by the location information.

Claims

15. A method comprising:

receiving, at a mobile device, beacon data from a wireless access point, wherein the beacon data comprises a URL;

when the mobile device is within a range of the wireless access point, presenting content on the mobile device associated with the URL; and

upon user selection of the content, receiving an application for execution on the mobile device.

16. The method of claim 15, further comprising executing the application.

17. The method of claim 16, further comprising executing the application only if the mobile device is within the geographical range of the wireless access point.

18. The method of claim 15, further comprising receiving the user selection at the mobile device.

19. The method of claim 15, further comprising removing the content presentation when the mobile device is no longer within the range of the wireless access point.

20. The method of claim 15, wherein the wireless access point is a Wi-Fi access point.

21. The method of claim 15, wherein receiving an application comprises receiving an application from a content service.

22. The method of claim 15, wherein receiving an application comprises receiving an application from the wireless access point.

23. The method of claim 15, wherein the application comprises a web clip.

24. A system comprising:

a positioning system operable to derive location information associated with a device;

a location mapping service operable to store content associated with one or more locations of the device;

a communications interface operable to communicate location information associated with the device to a server, the communications interface being further operable to receive at least some of the content from the server based on the location information; and

a user interface operable to present the received content on the device when the device is at or near a location identified by the location information.

1. A method comprising:

communicating location information associated with a device to a server;

receiving at the device content identified by the server, the content comprising an application associated with the location information; and

presenting the received content on a display of the device only while the device is at or near a particular location identified by the location information.

2. The method of claim 1, further comprising:

removing the presentation of the content when the device is no longer at or near the particular location.

3. The method of claim 1, wherein receiving the content comprises receiving the content from a content service, the content service identified by the server.

4. The method of claim 1, wherein receiving the content comprises receiving the content from the server.

5. The method of claim 1, wherein the content identified by the server comprises a uniform resource locator.

6. The method of claim 1, wherein the content identified by the server comprises a web clip.

7. The method of claim 1, wherein the content identified by the server comprises an application.

8. The method of claim 7, wherein the application is associated with the particular location.

9. The method of claim 1, wherein the location information is identified by a global positioning system on the mobile device.

10. The method of claim 1, further comprising receiving location information from a positioning system.

11. The method of claim 10, wherein the positioning system derives the location information from satellite data received from a plurality of satellites.

12. The method of claim 10, wherein the positioning system uses dead reckoning to derive the location information.

13. The method of claim 10, wherein the positioning system uses a wireless signal strength of the device to derive the location information.

14. The method of claim 1, wherein the location information is identified by communication of the mobile device with a wireless access point.

25. The system of claim 24, wherein the content comprises a URL or a web clip.

26. The system of claim 24, wherein the content comprises video content, picture content, audio content, multimedia content or routing content associated with a geographical area within a proximate distance to the device based on the location information.

27. The system of claim 24, wherein the positioning system is operable to derive the location information from satellite data received from a plurality of satellites.

28. The system of claim 24, wherein the positioning system uses dead reckoning to derive the location information.

29. The system of claim 24, wherein the positioning system uses a wireless signal strength associated with the device to derive the location information.

26-1. The system of claim 24, wherein the user interface is operable to present the received content on the device only when the device is at or near a location identified by the location information.

30. A system comprising:

a wireless access point, the wireless access point transmitting beacon data comprising a URL;

a mobile device operable to receive the beacon data when the mobile device is within a range of the wireless access point; and

a user interface operable to display content on the mobile device, the content associated with the URL.

31. The system of claim 30, further comprising receiving an application for execution on the mobile device upon user selection of the content.

32. The system of claim 30, wherein the content comprises a URL or a web clip.

33. The system of claim 30, wherein the content comprises video content, picture content, audio content, multimedia content or routing content associated with a geographical area within a proximate distance to the device based on the location information.

34. The system of claim 30, wherein the user interface is operable to display the content on the mobile device only when the mobile device is at or near the wireless access point.