METHOD AND SYSTEM FOR LOGGING IMPRESSIONS OF ONLINE ADVERTISMENTS
First Claim
1. A method for logging impressions of an element in a web page, said method comprising using a computer to perform the following:
- loading the web page in a user terminal;
monitoring a display on the user terminal to collect impression data indicating whether a first element within the web page appears on the display; and
sending a logging request from the user terminal to report the impression data only if the first element has appeared on the display.
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Accused Products
Abstract
A system and method which may log a real number of views or impressions of an element within a web page, e.g., an advertisement. Instead of sending impression data to an impression logging unit by a web page server when an element is included in a web page, the invention may collect impression data at a user terminal and send the impression data to the impression logging unit when the element actually appears within a user'"'"'s view port, which is the visible area of his browser window. Consequently, only what is actually seen by users, not everything that could be seen on a web page, may be logged by the impression logging unit.
134 Citations
23 Claims
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1. A method for logging impressions of an element in a web page, said method comprising using a computer to perform the following:
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loading the web page in a user terminal; monitoring a display on the user terminal to collect impression data indicating whether a first element within the web page appears on the display; and sending a logging request from the user terminal to report the impression data only if the first element has appeared on the display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for logging impressions of an element in a web page, the system comprising:
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an impression data obtaining unit for collecting, at a user terminal, impression data indicating whether a first element within the web page appears on a display of the user terminal; and a logging unit for receiving the impression data from the impression data obtaining unit only if the first element has appeared on the display. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A computer program product comprising a computer-readable medium having instructions which, when performed by a computer, perform a method for logging impressions of an element in a web page, said method comprising:
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loading the web page in a user terminal; monitoring a display on the user terminal to collect impression data indicating whether a first element within the web page appears on the display; and sending a logging request from the user terminal to report the impression data, only if the first element has appeared on the display.
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Specification