SYSTEM AND METHOD FOR PROVIDING A PERSONALIZED MOBILE ADVERTISING SERVICE

• US 20100121690A1
• Filed: 11/13/2009
• Published: 05/13/2010
• Est. Priority Date: 11/13/2008
• Status: Abandoned Application

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: CHOI, Seok-Hoon, LEE, Ji-Hye, JUN, Hae-Young
• Application Number:
  US12/618,397
• Publication Number:
  US 20100121690A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method and system are provided for providing a personalized mobile advertising service by a mobile terminal in a mobile advertising system. The method includes receiving a message requesting an advertisement list through an advertising application, providing the requested advertisement list to a user through the advertising application, receiving a request message for a predetermined advertisement among advertisements included in the provided advertisement list through the advertising application, and delivering the requested advertisement to the advertising application.

Claims

1. A method for providing a personalized mobile advertising service by a mobile terminal in a mobile advertising system, comprising:

receiving a message requesting an advertisement list through an advertising application;

providing the requested advertisement list to a user through the advertising application;

receiving a request message for a predetermined advertisement among advertisements included in the provided advertisement list through the advertising application; and

delivering the requested advertisement to the advertising application.

2. The method of claim 1, wherein providing the requested advertisement list comprises providing incentives of advertisements included in the advertisement list.

3. The method of claim 1, further comprising transmitting state information indicating an absence of the advertisement list to the advertising application, if there is no stored advertisement.

4. The method of claim 1, further comprising:

sending a request for an advertisement to an advertising server, if there is no stored advertisement;

receiving the requested advertisement from the advertising server; and

delivering an advertisement list for the received advertisement to the advertising application.

5. The method of claim 1, further comprising:

receiving update information including a change in a pre-fetched advertisement from an advertising server;

updating the pre-fetched advertisement according to the update information; and

providing the update result to a user through the advertising application.

6. The method of claim 5, further comprising:

receiving a message requesting a list of the pre-fetched advertisements from the advertising server, before receiving the update information; and

delivering the list of the pre-fetched advertisements to the advertising server.

7. The method of claim 5, wherein the updating the pre-fetched advertisement comprises deleting or correcting the pre-fetched advertisement corresponding to an advertisement Identifier (ID) included in the update information.

8. A mobile advertising system for providing a personalized mobile advertising service, comprising:

an advertising server for providing advertisements; and

an advertising engine for receiving an advertisement request through an advertising application, and providing a requested advertisement to the advertising application,

wherein the advertising engine receives a message requesting an advertisement list through the advertising application, and provides the requested advertisement list to a user through the advertising application.

9. The mobile advertising system of claim 8, wherein the requested advertisement list includes incentives of advertisements included therein.

10. The mobile advertising system of claim 8, wherein if there is no stored advertisement, the advertising engine transmits state information indicating an absence of the advertisement list to the advertising application.

11. The mobile advertising system of claim 8, wherein if there is no stored advertisement, the advertising engine sends a request for an advertisement to the advertising server, receives the requested advertisement from the advertising server, and then delivers an advertisement list for the received advertisement to the advertising application.

12. The mobile advertising system of claim 8, wherein the advertising engine receives update information including a change in a pre-fetched advertisement from the advertising server, updates a pre-fetched advertisement according to the update information, and provides an update result to the user through the advertising application.

13. The mobile advertising system of claim 12, wherein the advertising engine receives a message requesting a list of the pre-fetched advertisements from the advertising server, before receiving the update information, and delivers the list of the pre-fetched advertisements to the advertising server.

14. The mobile advertising system of claim 12, wherein the advertising engine updates the pre-fetched advertisement by deleting or correcting the pre-fetched advertisement corresponding to an advertisement Identifier (ID) included in the update information.