Activating Content Distribution
First Claim
1. A computer-implemented method for advertisement distribution, the method comprising:
- receiving, in a computer system, an input from an advertiser that has previously registered an advertisement for on-demand activation, the input being generated based on the advertiser having an immediate availability and directing the computer system to initiate the on-demand activation substantially in real time with receiving the input;
determining, using the computer system, a geographic location of the advertiser that corresponds to the immediate availability;
defining, using the computer system, a target group to which the advertisement is to be presented, the target group identified based on at least the geographic location and the immediate availability; and
initiating the on-demand activation using the computer system, for receipt of the advertisement by at least part of the target group, the on-demand activation initiated substantially in real time with receiving the input.
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Accused Products
Abstract
A computer-implemented method for advertisement distribution includes receiving, in a computer system, an input from an advertiser that has previously registered an advertisement for on-demand activation. The input is generated based on the advertiser having an immediate availability and directs the computer system to initiate the on-demand activation substantially in real time with receiving the input. The method includes determining, using the computer system, a geographic location of the advertiser that corresponds to the immediate availability. The method includes defining, using the computer system, a target group to which the advertisement is to be presented, the target group identified based on at least the geographic location and the immediate availability. The method includes initiating the on-demand activation using the computer system, for receipt of the advertisement by at least part of the target group, the on-demand activation initiated substantially in real time with receiving the input.
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Citations
19 Claims
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1. A computer-implemented method for advertisement distribution, the method comprising:
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receiving, in a computer system, an input from an advertiser that has previously registered an advertisement for on-demand activation, the input being generated based on the advertiser having an immediate availability and directing the computer system to initiate the on-demand activation substantially in real time with receiving the input; determining, using the computer system, a geographic location of the advertiser that corresponds to the immediate availability; defining, using the computer system, a target group to which the advertisement is to be presented, the target group identified based on at least the geographic location and the immediate availability; and initiating the on-demand activation using the computer system, for receipt of the advertisement by at least part of the target group, the on-demand activation initiated substantially in real time with receiving the input. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer-implemented method for advertisement distribution, the method comprising:
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detecting, in a computer system, that a criterion is met for advertisement presentation on behalf of at least one advertiser, wherein the advertiser has previously registered an advertisement as subject to on-demand activation; prompting the advertiser, using the computer system and substantially in real time with the detection, to initiate the on-demand activation; receiving an input from the advertiser in the computer system, the input directing the computer system to initiate the on-demand activation substantially in real time with receiving the input; and initiating the on-demand activation using the computer system, for receipt of the advertisement by at least part of a target group, the on-demand activation initiated substantially in real time with receiving the input. - View Dependent Claims (16, 17, 18, 19)
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Specification