ACTIVITY-BASED TARGETED ADVERTISING

• US 20100121716A1
• Filed: 11/12/2008
• Published: 05/13/2010
• Est. Priority Date: 11/12/2008
• Status: Abandoned Application

• Current Assignee: Jonathan Golan
• Original Assignee: Jonathan Golan
• Inventors: Golan, Jonathan
• Application Number:
  US12/269,371
• Publication Number:
  US 20100121716A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G01S 19/52 Determining velocity
• CPC Class Codes: G01S 5/0027 of actual mobile position, i.e. position determined on mobile
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

The system and methods described herein deliver activity-based targeted messages to a device.

In embodiments, a method comprises receiving a first signal; determining, based upon the first signal, a current location and speed of a device; determining an activity of a user of the device based upon at least one of the device'"'"'s current location and current speed; selecting a message based upon the activity of the user; and transmitting the message.

In embodiments, a system is presented comprising a receiver adapted to receive a first signal; a component adapted to determine, based upon the first signal, a current location and speed of a device; a component adapted to determine an activity of a user of the device based upon at least one of the device'"'"'s current location and speed; a component adapted to select a message based upon the activity; and a transmitter adapted to transmit the message.

Claims

1. A method comprising:

receiving at least one first signal;

determining, based at least in part upon the at least one first signal, a current location and a current speed of a device;

determining an activity of a user of the device based at least in part upon at least one of the device'"'"'s current location and the device'"'"'s current speed;

selecting a message based at least in part upon the activity of the user; and

transmitting the message.

2. The method of claim 1, wherein:

the at least one first signal is transmitted by the device.

3. The method of claim 2, wherein:

the at least one first signal comprises at least two GSM signals transmitted by the device.

4. The method of claim 2, wherein:

the at least one first signal comprises a signal encoding the device'"'"'s current location and the device'"'"'s current speed.

5. The method of claim 4, wherein:

the device'"'"'s current location and the device'"'"'s current speed are determined by the device.

6. The method of claim 5, wherein:

the device'"'"'s current location and the device'"'"'s current speed are determined based at least in part upon a plurality of second signals.

7. The method of claim 6, wherein:

the plurality of second signals comprises a plurality of GSM signals.

8. The method of claim 6, wherein:

the plurality of second signals comprises a plurality of GPS signals.

9. The method of claim 1, wherein determining the activity of the user further comprises determining the activity of the user based at least in part upon the device'"'"'s current speed and direction.

10. The method of claim 1, wherein determining the device'"'"'s current location further comprises determining a class of location.

11. The method of claim 1, wherein determining the device'"'"'s current location further comprises determining a specific location.

12. The method of claim 1, wherein determining the activity of the user further comprises selecting from a plurality of activities an activity having an activity template most closely matching the device'"'"'s current location and current speed.

13. The method of claim 12, wherein determining the activity of the user further comprises selecting from a plurality of activities an activity having an activity template most closely matching the device'"'"'s current location, current speed, and current direction.

14. The method of claim 1, wherein the message is an advertisement.

15. The method of claim 14, wherein the advertisement advertises a product or service selected based at least in part upon the user activity.

16. A system comprising:

a receiver adapted to receive at least one first signal;

a component adapted to determine, based at least in part upon the at least one first signal, a current location and a current speed of a device;

a component adapted to determine an activity of a user of the device based at least in part upon at least one of the device'"'"'s current location and the device'"'"'s current speed;

a component adapted to select a message based at least in part upon the activity of the user; and

a transmitter adapted to transmit the message.

17. The system of claim 16, wherein:

the at least one first signal is transmitted by the device.

18. The system of claim 17, wherein:

the at least one first signal comprises at least two GSM signals transmitted by the device.

19. The system of claim 17, wherein:

the at least one first signal comprises a signal encoding the device'"'"'s current location and the device'"'"'s current speed.

20. The system of claim 19, wherein:

the device'"'"'s current location and the device'"'"'s current speed are determined by the device.

21. The system of claim 20, wherein:

the device'"'"'s current location and the device'"'"'s current speed are determined based at least in part upon a plurality of second signals.

22. The system of claim 21, wherein:

the plurality of second signals comprises a plurality of GSM signals.

23. The system of claim 21, wherein:

the plurality of second signals comprises a plurality of GPS signals.

24. The system of claim 16, wherein the component adapted to determine the activity of the user is further adapted to determine the activity of the user based at least in part upon the device'"'"'s current speed and direction.

25. The system of claim 16, wherein the component adapted to determine the device'"'"'s current location is further adapted to determine a class of location.

26. The system of claim 16, wherein the component adapted to determine the device'"'"'s current location is further adapted to determine a specific location.

27. The system of claim 16, wherein the component adapted to determine the activity of the user is further adapted to select from a plurality of activities an activity having an activity template most closely matching the device'"'"'s current location and current speed.

28. The system of claim 27, wherein the component adapted to determine the activity of the user is further adapted to select from a plurality of activities an activity having an activity template most closely matching the device'"'"'s current location, current speed, and current direction.

29. The system of claim 16, wherein the message is an advertisement.

30. The system of claim 29, wherein the advertisement advertises a product or service selected based at least in part upon the user activity.

31. A mobile device comprising:

a transmitter adapted to send at least one first signal;

a message comprising content that is based at least in part upon a selected activity of a user of the mobile device, wherein the activity is selected based at least in part upon the at least one first signal; and

a receiver coupled to the transmitter and adapted to receive the message.

32. The mobile device of claim 31, wherein:

the at least one first signal comprises at least two GSM signals.

33. The mobile device of claim 31, wherein:

the at least one first signal comprises a second signal encoding a current location of the mobile device and a current speed of the mobile device.

34. The mobile device of claim 33, further comprising:

a component adapted to determine the current location of the mobile device and the current speed of the mobile device.

35. The mobile device of claim 34, wherein:

the component is further adapted to determine the current location of the mobile device and the current speed of the mobile device based at least in part upon a plurality of third signals.

36. The mobile device of claim 35, wherein:

the plurality of third signals comprises a plurality of GSM signals.

37. The mobile device of claim 35, wherein:

the plurality of third signals comprises a plurality of GPS signals.

38. The system of claim 31, further comprising a display adapted to display at least a portion of the message.

39. A system comprising:

a component adapted to receive a plurality of first signals;

a component adapted to determine, based at least in part upon at least some of the plurality of first signals, a current location and a current speed of the system;

a component adapted to determine an activity of a user of the system based at least in part upon at least one of the current location of the system and the current speed of the system;

a transmitter adapted to transmit the activity of the user; and

a component adapted to receive a message based at least in part upon the activity of the user.

40. The system of claim 39, wherein:

the plurality of first signals comprises a plurality of signals emitted by at least one cell tower.

41. The system of claim 39, wherein:

the plurality of first signals comprises a plurality of signals emitted by a plurality of GPS satellites.

42. The system of claim 39, wherein:

the component adapted to determine the current location of the system and current speed of the system is further adapted to determine a current direction of the system.

43. The system of claim 39, wherein:

the component adapted to determine the activity of the user is further adapted to determine the activity of the user based at least in part upon at least one of the system'"'"'s current location, the system'"'"'s current speed, and the system'"'"'s current direction.

44. The system of claim 39, further comprising a display adapted to display at least a portion of the message.

45. The system of claim 39, wherein the component adapted to determine the system'"'"'s current location is further adapted to determine a class of location.

46. The system of claim 39, wherein the component adapted to determine the system'"'"'s current location is further adapted to determine a specific location.

47. The system of claim 39, wherein the component adapted to determine the activity of the user is further adapted to select from a plurality of activities an activity having an activity template most closely matching the system'"'"'s current location and current speed.

48. The system of claim 47, wherein the component adapted to determine the activity of the user is further adapted to select from a plurality of activities an activity having an activity template most closely matching the user'"'"'s current location, current speed and current direction.

49. The system of claim 39, wherein the message is an advertisement.

50. The system of claim 49, wherein the advertisement advertises a product or service selected based at least in part upon the user activity.

51. A method comprising:

receiving a plurality of first signals;

determining, based at least in part upon at least some of the plurality of first signals, a current location and a current speed of a device;

determining an activity of a user of the device based at least in part upon at least one of the device'"'"'s current location and the device'"'"'s current speed;

transmitting the activity of the user; and

receiving a message based at least in part upon the activity of the user.

52. The system of claim 51, wherein:

receiving the plurality of first signals comprises receiving a plurality of signals emitted by at least one cell tower.

53. The system of claim 51, wherein:

receiving the plurality of first signals comprises receiving a plurality of signals emitted by a plurality of GPS satellites.

54. The system of claim 51, wherein:

determining the current location of the device and current speed of the device further comprises determining a current direction of the device.

55. The system of claim 54, wherein:

determining the activity of the user further comprises determining the activity of the user based at least in part upon at least one of the device'"'"'s current location, the of the device'"'"'s current speed, and the device'"'"'s current direction.

56. The method of claim 51, further comprising displaying at least a portion of the message.

57. The method of claim 51, wherein determining the device'"'"'s current location further comprises determining a class of location.

58. The method of claim 51, wherein determining the device'"'"'s current location further comprises determining a specific location.

59. The method of claim 51, wherein determining the activity further comprises selecting from a plurality of activities an activity having an activity template most closely matching the device'"'"'s current location and current speed.

60. The method of claim 59, wherein determining the activity further comprises selecting from a plurality of activities an activity having an activity template most closely matching the device'"'"'s current location, current speed, and current direction.

61. The method of claim 51, wherein the message is an advertisement.

62. The system of claim 61, wherein the advertisement advertises a product or service selected based at least in part upon the user activity.