MOBILE SCRATCH OFF ADVERTISING SYSTEM
First Claim
1. A method for displaying advertising to mobile user, comprising:
- receiving logon information from a mobile device in a game or advertising server network, wherein the logon information contains a geographic location identifier;
selecting, at the game or advertising server network, an electronic scratch off game corresponding to the geographic location identifier;
downloading the selected electronic scratch off game to the mobile device from the server;
displaying a foreground game image to a user of the mobile device;
receiving a wiping input from the user of the mobile device on a touch screen of the mobile device;
removing a portion of the foreground game image corresponding to the wiping input;
displaying a background game image in areas corresponding to the wiping input, wherein the background game image contains a scratch off game win or loss indicator; and
using the win indicator at a sponsor advertising location to obtain a prize or item of value.
1 Assignment
0 Petitions
Accused Products
Abstract
Embodiments of the disclosure may provide a method, system, and computer program configured to display advertising to mobile user. The method may include uploading logon information from a mobile device to a server, wherein the logon information contains at least a geographical location identifier, downloading a current electronic scratch off game to the mobile device from the central server, wherein the current electronic scratch off game corresponds to the geographical location identifier, displaying a foreground image to a user of the mobile device, and receiving a wiping input from the user of the mobile device on a touch screen of the mobile device. The method may further include removing a portion of the foreground image corresponding to the wiping input, displaying background image in areas corresponding to the wiping input, displaying a win or loss indicator, and using the win indicator at a retail sponsor advertising location to obtain a prize or item of value.
35 Citations
19 Claims
-
1. A method for displaying advertising to mobile user, comprising:
-
receiving logon information from a mobile device in a game or advertising server network, wherein the logon information contains a geographic location identifier; selecting, at the game or advertising server network, an electronic scratch off game corresponding to the geographic location identifier; downloading the selected electronic scratch off game to the mobile device from the server; displaying a foreground game image to a user of the mobile device; receiving a wiping input from the user of the mobile device on a touch screen of the mobile device; removing a portion of the foreground game image corresponding to the wiping input; displaying a background game image in areas corresponding to the wiping input, wherein the background game image contains a scratch off game win or loss indicator; and using the win indicator at a sponsor advertising location to obtain a prize or item of value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 16)
-
-
10. A computer program embodied on a computer readable medium, that when executed by a processor, is configured to control a method for displaying advertising content to a mobile user, comprising:
-
uploading logon information from a mobile device to a central server, wherein the logon information contains a geographical location identifier; downloading a current electronic scratch off game to the mobile device from the central server, wherein the current electronic scratch off game corresponds to the geographic location identifier; displaying a foreground image to a user of the mobile device; receiving a wiping input from the user of the mobile device on a touch screen of the mobile device; removing a portion of the foreground image corresponding to the wiping input; displaying background image in areas corresponding to the wiping input; displaying a win or loss indicator; and using the win indicator at a retail sponsor advertising location to obtain a prize or item of value. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
17. A method for displaying targeted advertising to a user of a mobile device, comprising:
-
receiving a logon request from the mobile device in an advertising server, wherein the logon request includes a mobile device ID and geographic location information for the mobile device; validating the logon request in the advertising server, and in response to the validating, sending a geographically specific scratch off game from the server to the mobile device, wherein the scratch off game includes a unique package ID; receiving the scratch off game and the unique package ID in the mobile device, and validating the scratch off game by comparing the received unique package ID with a locally stored game package ID; upon successful validation of the scratch off game, allowing the user to play the game, comprising; displaying a foreground image to the user on a touch screen display of the mobile device; and receiving a touch screen input on the mobile device and removing the foreground image in an area where the touch screen input was received, thus revealing portions of a background image to illustrate a win or loss indicator. - View Dependent Claims (18, 19)
-
Specification