DATA PROCESSING SYSTEM AND DATA PROCESSING METHOD
First Claim
1. A data processing system comprising:
- advertising media for providing advertisement data in which coupon ID data attached to each of coupons is embedded as a watermark;
a terminal device including acquisition means for acquiring the advertisement data provided by said advertising media, extraction means for extracting the coupon ID data from the advertisement data acquired by said acquisition means, secure storage means for storing terminal ID data as well as the coupon ID data extracted by said extraction means, terminal-side communication means for transmitting the coupon ID data and the terminal ID data held in said secure storage means, and terminal-side noncontact communication means for transmitting the coupon ID data and the terminal ID data held in said secure storage means;
a redemption device including redemption-side noncontact communication means for receiving the coupon ID data and the terminal ID data transmitted from the terminal-side noncontact communication means of said terminal device, and redemption-side communication means for transmitting a log in effect when any of the coupons related to said coupon ID data is redeemed, whereby the coupons related to said coupon ID data are redeemed; and
a coupon management device including a coupon database for managing said coupons in relation to said coupon ID data, and management-side communication means for receiving the redemption logs transmitted from said redemption device so as to manage the received logs using said coupon database.
1 Assignment
0 Petitions
Accused Products
Abstract
Advertisement video data in which coupon ID data attached to each of coupons is embedded as a watermark is distributed and reproduced; part of the video data provided by a display device (30) is captured by an image pickup section (41) of a mobile phone device (40), and the coupon ID data is extracted from the captured advertisement video data; the extracted coupon ID data is stored into a secure memory (48) that holds terminal ID data; the coupon ID data and the terminal ID data transmitted from the mobile phone device (40) are received; and a log in effect when each coupon related to the coupon ID data is identified and redeemed is transmitted to a coupon management device (60) whereby the terminal ID data and the redemption logs are managed in relation to the coupon ID data by the coupon management device (60). This makes it possible efficiently to distribute the coupons using the advertising media and to measure the effects of advertisement based on coupon use status.
37 Citations
8 Claims
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1. A data processing system comprising:
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advertising media for providing advertisement data in which coupon ID data attached to each of coupons is embedded as a watermark; a terminal device including acquisition means for acquiring the advertisement data provided by said advertising media, extraction means for extracting the coupon ID data from the advertisement data acquired by said acquisition means, secure storage means for storing terminal ID data as well as the coupon ID data extracted by said extraction means, terminal-side communication means for transmitting the coupon ID data and the terminal ID data held in said secure storage means, and terminal-side noncontact communication means for transmitting the coupon ID data and the terminal ID data held in said secure storage means; a redemption device including redemption-side noncontact communication means for receiving the coupon ID data and the terminal ID data transmitted from the terminal-side noncontact communication means of said terminal device, and redemption-side communication means for transmitting a log in effect when any of the coupons related to said coupon ID data is redeemed, whereby the coupons related to said coupon ID data are redeemed; and a coupon management device including a coupon database for managing said coupons in relation to said coupon ID data, and management-side communication means for receiving the redemption logs transmitted from said redemption device so as to manage the received logs using said coupon database. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A data processing method comprising the steps of:
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using advertising media to provide advertisement data in which coupon ID data attached to each of coupons is embedded as a watermark; causing a terminal device to acquire the advertisement data provided by said advertising media, to extract the coupon ID data from the acquired advertisement data, and to store the extracted coupon ID data into secure storage means which holds terminal ID data; receiving the coupon ID data and the terminal ID data transmitted from said terminal device, identifying the coupons related to the coupon ID data, and transmitting to a coupon management device a log in effect when any of the coupons related to said coupon ID data is redeemed; and causing said coupon management device to manage the terminal ID data and the redemption logs in relation to said coupon ID data.
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Specification