SYSTEM AND METHOD OF PROVIDING INTERACTIVE ADVERTISEMENTS

• US 20100122189A1
• Filed: 11/10/2009
• Published: 05/13/2010
• Est. Priority Date: 11/11/2008
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: McGaraghan, Amy S., Nielsen, Per O., Kenagy, Jason B.
• Granted Patent: US 8,898,693 B2
• Time in Patent Office: Days
• US Class Current: 715/764
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/764 at the destination reformatting of additional data in video clients H04N21/4355

Abstract

Apparatus and methods for providing content by presenting multimedia content on a mobile device; receiving, on the mobile device, indicia of at least one insertion point in the multimedia content; receiving, on the mobile device, at least one identifier associated with the at least one insertion point, the identifier identifying one or more executable content; and presenting the executable content to a user of the mobile device proximate to the at least one insertion point.

Claims

1. A method of providing content, the method comprising:

presenting multimedia content on a mobile device;

receiving, on the mobile device, indicia of at least one insertion point in the multimedia content;

receiving, on the mobile device, at least one identifier associated with the at least one insertion point, the identifier indicative of one or more executable content; and

presenting the executable content to a user of the mobile device proximate to the at least one insertion point.

2. The method of claim 1, further comprising:

receiving the multimedia content via a first communication link.

3. The method of claim 2, wherein the first communication link is a broadcast communication link.

4. The method of claim 2, wherein the step of receiving indicia comprises receiving the indicia on a second communication link;

and

wherein the step of receiving at least one identifier comprises receiving the at least one identifier on the second communication link.

5. The method of claim 4, wherein the second communication link is a cellular communication link.

6. The method of claim 1, further comprising:

receiving and storing executable content prior to reaching an insertion point associated with the executable content during the step of presenting the multimedia content on the mobile device.

7. The method of claim 1, wherein the step of presenting the executable content comprises receiving a stream of the executable content from a source external to the mobile device.

8. The method of claim 1, wherein the step of presenting the executable content is contingent upon the executable content being stored on the mobile device prior reaching an insertion point associated with the executable content during the step of presenting the multimedia content on the mobile device.

9. The method of claim 1, wherein the step of presenting the executable content is contingent upon receiving user input indicative of the user expressing a desire to have the executable content presented.

10. The method of claim 1, wherein the step of presenting the executable content comprises:

displaying a prompt to a user of the mobile device asking whether the user desires to see additional content; and

subsequent to receiving data indicative of the user expressing a desire to be presented additional content, presenting the executable content to the user.

11. The method of claim 1, wherein said executable content is related to subject matter of the multimedia content being presented on the mobile device proximate to the insertion point.

12. The method of claim 1, wherein the executable content comprises an advertisement.

13. The method of claim 1, wherein the at least one identifier provides criteria for selecting a particular executable content from a plurality of executable content.

14. The method of claim 13, wherein the criteria facilitates selection of executable content based on information about a user of the mobile device.

15. A mobile device for providing content, the device comprising:

at least one receiver;

an output device; and

at least one processor in communication with the receiver and the output device, the processor configured to;

present multimedia content using via the output device;

receive, via the receiver, indicia of at least one insertion point in the multimedia content;

receive, via the receiver, at least one identifier associated with the at least one insertion point, the identifier indicative of one or more executable content; and

present the executable content to a user via the output device proximate to the at least one insertion point.

16. The device of claim 15, wherein the at least one receiver is configured to receive data via a first communication link.

17. The device of claim 16, wherein the first communication link is a broadcast communication link.

18. The device of claim 16, wherein the at least one receiver is configured to receive the indicia on a second communication link;

and

wherein the receiver is configured to receive the at least one identifier on the second communication link.

19. The device of claim 18, wherein the second communication link is a cellular communication link.

20. The device of claim 15, further comprising a storage configured to store executable content prior to reaching an insertion point associated with the executable content during presentation of the multimedia content.

21. The device of claim 15, wherein the receiver is configured to receive a stream of the executable content from a source external to the mobile device.

22. The device of claim 15, wherein the processor is configured to present the executable content contingent upon the executable content being stored on the mobile device prior reaching an insertion point associated with the executable content during presentation of the multimedia content.

23. The device of claim 15, wherein the processor is configured to present the executable content contingent upon receiving user input indicative of the user expressing a desire to have the executable content presented.

24. The device of claim 15, wherein the processor is further configured to:

display a prompt to a user of the mobile device asking whether the user desires to see additional content; and

subsequent to receiving data indicative of the user expressing a desire to be presented additional content, present the executable content to the user.

25. The device of claim 15, wherein said executable content is related to subject matter of the multimedia content being presented on the mobile device proximate to the insertion point.

26. The device of claim 15, wherein the executable content comprises an advertisement.

27. The device of claim 15, wherein the at least one identifier provides criteria for selecting a particular executable content from a plurality of executable content.

28. The device of claim 27, wherein the criteria facilitates selection of executable content based on information about a user of the mobile device.

29. A computer-program product, the product comprising:

a computer-readable medium having stored thereon codes executable by at least one processor to;

present multimedia content on a mobile device;

receive, on the mobile device, indicia of at least one insertion point in the multimedia content;

receive, on the mobile device, at least one identifier associated with the at least one insertion point, the identifier indicative of one or more executable content; and

present the executable content to a user of the mobile device proximate to the at least one insertion point.

30. The product of claim 29, further comprising codes executable by the at least one processor to present the executable content contingent upon receiving user input indicative of the user expressing a desire to have the executable content presented.

31. The product of claim 29, further comprising codes executable by the at least one processor to:

display a prompt to a user of the mobile device asking whether the user desires to see additional content; and

subsequent to receiving data indicative of the user expressing a desire to be presented additional content, present the executable content to the user.

32. A method of providing content, the method comprising:

generating indicia of an insertion point instructing a rendering device configured to render multimedia content to insert executable content proximal the insertion point;

generating an identifier indicative of one or more executable content; and

communicating the indicia and identifier in connection with a broadcast of the multimedia content.

33. The method of claim 32, wherein communicating the indicia comprises broadcasting the indicia as part of the broadcast of the multimedia content.

34. The method of claim 32, wherein communicating the indicia comprises communicating the indicia to the rendering device via a bidirectional communications link.

35. The method of claim 32, wherein generating the indicia further comprises providing data indicative of a user interface for prompting a user of the rendering device as to whether the user desires to see the executable content.

36. The method of claim 32, further comprising communicating the executable content to the rendering device prior to communicating the indicia.

37. A system for providing content, the system comprising:

a network interface configured to communicate data with a rendering device; and

a service configured to;

generate indicia of an insertion point instructing the rendering device configured to render multimedia content to insert executable content proximal the insertion point;

generate an identifier indicative of one or more executable content; and

communicate the indicia to the device in connection with a broadcast of the multimedia content.

38. The system as set fort in claim 37, wherein the network interface comprises a broadcast network interface.

39. The system of claim 37, wherein the network interface comprises a bidirectional communications link.

40. The system of claim 37, wherein the indicia further comprises data indicative of a user interface for prompting a user of the rendering device as to whether the user desires to see the executable content.

41. The system of claim 37, wherein the service is configured to communicate the executable content to the rendering device prior to communicating the indicia.

42. A system for providing content, the system comprising:

means for generating indicia of an insertion point instructing the rendering device configured to render multimedia content to insert executable content proximal the insertion point;

means for generating an identifier indicative of one or more executable content; and

means for communicating the indicia to the device in connection with a broadcast of the multimedia content.

43. The system of claim 42, wherein the indicia further comprises data indicative of a user interface for prompting a user of the rendering device as to whether the user desires to see the executable content.

44. The system of claim 42, wherein the communicating means is further configure to communicate the executable content to the rendering device prior to communicating the indicia.