Targeted advertising via mobile enhanced reality

• US 20100122283A1
• Filed: 08/31/2009
• Published: 05/13/2010
• Est. Priority Date: 11/12/2008
• Status: Abandoned Application

• Current Assignee: Alcatel-Lucent USA, Inc. (Nokia Corporation)
• Original Assignee: Alcatel-Lucent USA, Inc. (Nokia Corporation)
• Inventors: Button, Vincent E.
• Application Number:
  US12/584,090
• Publication Number:
  US 20100122283A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method, device and system for providing product recognition services to a mobile device that permits a user to obtain enhanced images of the product and/or additional information and/or website links related to the product directly through the product recognition services is disclosed. A mobile device is utilized to capture video of a real-world product and access more information about the product using a one click video call over a high speed wireless data network from the mobile device to a picture recognition server where the real-world product can be recognized. Information, including a video, can be sent to the mobile phone about the recognized product and access to web servers for additional information about the product can be provided. A bookmarking feature allows a user to send the same information about the product to a list of friends of the user at the friends'"'"' preferred mobile phones, personal computers (PCs) or televisions (TVs).

Claims

1. A mobile device for use with a product placement and a recognition server comprising:

(a) a memory containing a set of instructions that permit the mobile device to send a video stream of the product placement to the recognition server and receive an acknowledgement at the mobile device that at least one image in the video stream is recognized by the recognition server; and

(b) a processor connected to the memory for executing the set of instructions.

2. The device of claim 1 wherein the set of instructions further permit the mobile device to receive an asset identification of the product placement.

3. The device of claim 1 wherein the set of instructions further permit the mobile device to receive a website link related to the product placement.

4. The device of claim 3 wherein the set of instructions further permit the mobile device to send a purchase request for at least one of a good and service associated with the product placement from the provided website link on the mobile client.

5. The device of claim 1 wherein the set of instructions further permit the mobile device to send a purchase request from the mobile client to an appropriate server.

6. The device of claim 5 wherein the set of instructions further permit the mobile device to receive an acknowledgement of purchase from the appropriate server.

7. The device of claim 1 wherein the set of instructions further permit a message to be input at the mobile device related to a bookmark associated with the product placement.

8. The device of claim 7 wherein the set of instructions further permit the mobile device to send the bookmark with the message from the mobile device to a bookmark server.

9. A method for obtaining more information related to a product placement at a mobile client comprising the steps of:

(a) capturing a video stream containing images of a product placement on a mobile client; and

(b) sending the video stream containing the images of the product placement to a recognition server.

10. The method of claim 9 further comprising the step of:

receiving an acknowledgement at the mobile client that at least one image in the video stream of the product placement is recognized by the recognition server.

11. The method of claim 9 further comprising the step of:

receiving an asset identification of the product placement at the mobile client.

12. The method of claim 9 further comprising the step of:

receiving a website link associated with the product placement at the mobile client.

13. The method of claim 12 further comprising the step of:

selecting to purchase a good or service associated with the product placement from the provided website link on the mobile client.

14. The method of claim 9 further comprising the step of:

sending a purchase request from the mobile client to an appropriate server.

15. The method of claim 14 further comprising the step of:

receiving an acknowledgement of purchase from the appropriate server at the mobile client.

16. The method of claim 9 further comprising the step of:

inputting a message at the mobile client related to a bookmark associated with the product placement.

17. The method of claim 16 further comprising the step of:

sending the bookmark from the mobile client to a bookmark server with the message.

18. The method of claim 9 further comprising the step of transmitting a bookmark associated with the product placement to a bookmark server from the mobile client.

19. The method of claim 9 wherein the step of sending the video stream containing the images of the product placement to the recognition server involves pressing a button on the mobile client.

20. A method for providing information related to a product placement from a recognition server to a mobile client comprising the steps of:

(a) receiving a video stream containing images of the product placement at the recognition server from the mobile client; and

(b) sending additional information to the mobile client from the recognition server.

21. The method of claim 20 wherein the step of sending additional information includes at least one of sending an asset identification message that identifies the product placement and sending an acknowledgment that the product placement is recognized at the recognition server.

22. The method of claim 20 wherein the step of sending additional information includes sending a video preview related to the product placement.

23. The method of claim 20 wherein the step of sending additional information includes sending a website link related to the product placement.

24. A method for providing information related to a product placement from a bookmark server comprising the steps of:

(a) receiving a bookmark from a mobile client at the bookmark server associated with the product placement; and

(b) transmitting a bookmark notification from the bookmark server to a preferred device of each buddy in a list of buddies of the mobile client.

25. The method of claim 24 further comprising the steps of:

receiving a message associated with the bookmark from the mobile client at the bookmark server and transmitting the bookmark notification with the message from the bookmark server to the preferred device of each buddy.

26. The method of claim 25 further comprising the step of:

transmitting the bookmark notification with the message from the bookmark server to a preferred device of the mobile client.

27. A bookmark server comprising:

a notification data repository having a user table, a buddy table, an update table, a resource table, a user device table and a notification table.

28. The bookmark server of claim 27 wherein the user table includes a user identifier, a user name, a preferred notification device identifier and a password.

29. The bookmark server of claim 27 wherein the buddy table includes a user identifier and a buddy identifier.

30. The bookmark server of claim 27 wherein the update table includes an update identifier, a user identifier, a text content excerpt, a URL, a resource identifier and a device identifier.

31. The bookmark server of claim 27 wherein the resource table includes a resource identifier, a resource information excerpt, a WAP URL, a PC URL and a MSTV URL.

32. The bookmark server of claim 27 wherein the user device table includes a device identifier, a user identifier, a device type excerpt and a device value.

33. The bookmark server of claim 27 wherein the notification table includes a notification identifier, a from user identifier, a to user identifier and a notification content excerpt.