SYSTEM AND METHOD FOR DYNAMICALLY CONSTRUCTING PERSONALIZED CONTEXTUAL VIDEO PROGRAMS

• US 20100122286A1
• Filed: 11/07/2008
• Published: 05/13/2010
• Est. Priority Date: 11/07/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Vleck, Paul Van, Gibbon, David C., BEGEJA, Lee
• Granted Patent: US 8,752,087 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/234318 by decomposing into objects, e.g. MPEG-4 objects
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/45452 applied to an object-based stream, e.g. MPEG-4 streams
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

Disclosed herein are systems, methods, and computer readable-media for dynamically constructing personalized contextual advertisements. The method includes extracting video metadata from a video program displayed on a playback device to a viewer, extracting component metadata from a plurality of video components stored in a media object library, extracting viewer preferences from a viewer profile, receiving synchronization information about the video program, identifying a segment of the video program susceptible to inserting a video component, based on extracted video metadata, component metadata, and viewer preferences, and transmitting the video component to the playback device and a set of instructions detailing how to insert the video component in real time in the segment of the video program. Video components can be one or more of a two-dimensional image, a video clip, a logo, a vector illustration, a three-dimensional model, a color, a character, a texture, and text. Video metadata can be extracted in real time. A viewer profile can be based on demographic information and a log of user behavior. The video program and the video component can be combined before transmitting the video component and the set of instructions to the playback device. A video component can be selected based on which advertiser offers to pay the most. The transmitted video component and set of instructions can be stored as a construction list for future use.

Claims

1. A method of dynamically constructing a personalized contextual video program, the method comprising:

extracting video metadata from a video program displayed on a playback device to a viewer;

extracting component metadata from a plurality of video components stored in a media object library;

extracting viewer preferences from a viewer profile;

receiving synchronization information about the video program;

identifying a segment of the video program susceptible to inserting a video component, based on extracted video metadata, component metadata, and viewer preferences; and

transmitting the video component to the playback device and a set of instructions detailing how to insert the video component in real time in the identified segment of the video program.

2. The method of claim 1, wherein video components comprise one or more of the following:

a two-dimensional image, a video clip, a logo, a vector illustration, a three-dimensional model, a color, a character, a texture, and text.

3. The method of claim 1, wherein video metadata is extracted in real time.

4. The method of claim 1, wherein a viewer profile is based on demographic information and a log of user behavior.

5. The method of claim 1, wherein the video program and the video component are combined before transmitting the video component and the set of instructions to the playback device.

6. The method of claim 1, the method further comprising selecting the video component of a highest-paying advertiser.

7. The method of claim 1, wherein the transmitted video component and set of instructions are stored as a construction list for future use.

8. The method of claim 1, the method further comprising:

ranking segments by prominence and visibility in the video program; and

assigning a price to each segment based on the ranking.

9. The method of claim 1, wherein an advertiser establishes guidelines governing the usage and placement of an advertiser'"'"'s video components.

10. The method of claim 1, the method further comprising:

receiving feedback based on viewer behavior; and

generating a behavior model for the viewer based on the received feedback.

11. A system for dynamically constructing a personalized contextual video program, the system comprising:

a module configured to extract video metadata from a video program displayed on a playback device to a viewer;

a module configured to extract component metadata from a plurality of video components stored in a media object library;

a module configured to extract viewer preferences from a viewer profile;

a module configured to receive synchronization information about the video program;

a module configured to identify a segment of the video program susceptible to inserting a video component, based on extracted video metadata, component metadata, and viewer preferences; and

a module configured to transmit the video component to the playback device and a set of instructions detailing how to insert the video component in real time in the identified segment of the video program.

12. The system of claim 11, wherein video components comprise one or more of the following:

a two-dimensional image, a video clip, a logo, a vector illustration, a three-dimensional model, a color, a character, a texture, and text.

13. The system of claim 11, wherein a viewer profile is based on demographic information and a log of user behavior.

14. The system of claim 11, wherein the transmitted video component and set of instructions are stored as a construction list for future use.

15. The system of claim 11, the system further comprising:

a module configured to receive feedback based on viewer behavior; and

a module configured to generate a behavior model for the viewer based on the received feedback.

16. A tangible computer-readable medium storing a computer program having instructions for dynamically constructing a personalized contextual video program, the instructions comprising:

extracting video metadata from a video program displayed on a playback device to a viewer;

extracting component metadata from a plurality of video components stored in a media object library;

extracting viewer preferences from a viewer profile;

receiving synchronization information about the video program;

identifying a segment of the video program susceptible to inserting a video component, based on extracted video metadata, component metadata, and viewer preferences; and

transmitting the video component to the playback device and a set of instructions detailing how to insert the video component in real time in the identified segment of the video program.

17. The tangible computer-readable medium of claim 16, wherein a viewer profile is based on demographic information and a log of user behavior.

18. The tangible computer-readable medium of claim 16, wherein the transmitted video component and set of instructions are stored as a construction list for future use.

19. The tangible computer-readable medium of claim 16, the instructions further comprising:

ranking segments by prominence and visibility in the video program; and

assigning a price to each segment based on the ranking.

20. The tangible computer-readable medium of claim 16, the instructions further comprising:

receiving feedback based on viewer behavior; and

generating a behavior model for the viewer based on the received feedback.