EMBEDDED ADS IN MMS STATIONARY

• US 20100124913A1
• Filed: 11/14/2008
• Published: 05/20/2010
• Est. Priority Date: 11/14/2008
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Ericsson Mobile Communications AB (Sony Group Corp.)
• Inventors: Cox, Mary M.
• Granted Patent: US 9,532,190 B2
• Time in Patent Office: Days
• US Class Current: 455/414.200
• CPC Class Codes: G06F 2206/151 Pre-printed media, e.g. media stock, forms, logos
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 51/08 Annexed information, e.g. attachments
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

An electronic device includes a communication circuit configured to establish a communication over a wireless network, and a messaging circuit operative to create messages for transmission to other devices via said communication circuit. The messaging circuit is configured to automatically include into a user-composed message multimedia data that corresponds to an entity subsidizing the electronic device.

Claims

1. A method for using an electronic device to promote an entity or interest'"'"'s of the entity, comprising:

providing the electronic device with access to multimedia data, wherein the multimedia data corresponds to the entity or the interest of the entity; and

automatically including the multimedia data in a user-composed message.

2. The method according to claim 1, further comprising wirelessly transmitting the message to another device.

3. The method according to claim 1, wherein automatically including in the multimedia data includes using a template as a starting point for the user-composed message, wherein the multimedia data is embedded in the template.

4. The method according to claim 3, further comprising preventing the user from at least one of altering the template or selecting a different template.

5. The method according to claim 1, wherein including the multimedia data includes using the multimedia data as a background image or background video of the user-composed message.

6. The method according to claim 1, wherein including the multimedia data includes selecting one of a plurality of different multimedia data for inclusion into the user-composed message.

7. The method according to claim 6, wherein selecting includes randomly or sequentially selecting one of the plurality of different multimedia data.

8. The method according to claim 1, wherein providing includes storing the multimedia data local to the electronic device or remote from the electronic device.

9. A branded electronic device for promoting an interest of an entity, comprising:

a communication circuit configured to establish a communication over a wireless network; and

a messaging circuit operative to create messages for transmission to other devices via said communication circuit, said messaging circuit configured to automatically include into a user-composed message multimedia data that corresponds to the entity.

10. The electronic device according to claim 9, further comprising:

a memory; and

multimedia data stored in said memory, wherein said multimedia data corresponds to at least one of products, services, or interests of the entity.

11. The electronic device according to claim 9, wherein said messaging circuit is configured to embed the multimedia data into a template, and to use the template as a starting point for the user-composed message.

12. The electronic device according to claim 11, wherein said messaging circuit is configured to inhibit a user from at least one of altering the template or selecting a different template.

13. The electronic device according to claim 9, wherein the multimedia data is at least one of image data, audio data or video data.

14. The electronic device according to claim 9, wherein said messaging circuit is configured to include the multimedia data as a background image or background video of the user-composed message.

15. The electronic device according to claim 9, wherein said messaging circuit is configured to use multimedia messaging service (MMS) standard for the user-composed message.

16. The electronic device according to claim 9, wherein the multimedia data comprises a plurality of different multimedia data each corresponding to the entity, and said messaging circuit is configured to select one of the plurality of different multimedia data for inclusion into the user-composed message.

17. The electronic device according to claim 16, wherein said messaging circuit is configured to randomly or sequentially select one of the plurality of different multimedia data.

18. The electronic device according to claim 9, wherein said messaging circuit is configured to update the multimedia data based on predetermined events.

19. The electronic device according to claim 9, wherein the electronic device is at least one of a mobile phone, headset, personal digital assistant, portable gaming device, or smart phone.