Method and System for Push Marketing
First Claim
1. A casino network comprising:
- (A) a marketing system configured to;
(a) identify a spare capacity at a venue associated with a casino;
(b) generate an offer in relation to the spare capacity;
(c) select at least one patron within the casino; and
(d) provide the offer to the at least one patron.
1 Assignment
0 Petitions
Accused Products
Abstract
Hotels and casinos often offer both gaming and shows or attractions, meals, accommodation, etc. This invention allows for show tickets, spare restaurant capacity, and other elements which may have a time critical lifetime, to be offered via the gaming infrastructure, such as slot machines or other wired or wireless terminals, before the time critical window closes, e.g. the show starts and the tickets become worthless. Acceptance of the offer may be through the gaming terminal itself, or through the use of wireless phones or PDAs either connected via the Internet or via short SMS message. The gaming systems may produce barcode slips that can be redeemed for tickets, vouchers, restaurant coupons, etc. Otherwise, payment may be tied to a patron'"'"'s account via reward points, credit card on file, will-call, phone billing or other means.
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Citations
37 Claims
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1. A casino network comprising:
(A) a marketing system configured to; (a) identify a spare capacity at a venue associated with a casino; (b) generate an offer in relation to the spare capacity; (c) select at least one patron within the casino; and (d) provide the offer to the at least one patron. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for managing capacity at a venue comprising:
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(A) determining a spare capacity at the venue; (B) generating an offer to attend the venue; (C) selecting one or more players of a gaming network; and (D) providing the offer to the one or more players. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method for marketing an entertainment event at a venue associated with a casino comprising:
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(A) determining a spare capacity at the venue for the entertainment event; (B) determining if the spare capacity of the venue for the entertainment event meets a threshold requirement at a predetermined time prior to the entertainment event; (C) if the spare capacity of the venue meets the threshold requirement; (a) generating an offer for attendance at the entertainment event; (b) selecting at least one patron within the casino; (c) selecting a device associated with the at least one patron; and (d) pushing the offer to the device. - View Dependent Claims (25, 26, 27, 28, 29, 30)
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31. A method for marketing an offer to a player of a gaming device at a casino, the method comprising:
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(A) determining a cash out event at a gaming device; (B) determining a spare capacity at a venue of the casino; and (C) offering one or more tickets to the player for the venue through the gaming device. - View Dependent Claims (32, 33, 34, 35, 36)
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37. A marketing system comprising:
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(A) means for identifying a spare capacity at a venue associated with a casino; (B) means for generating an offer in relation to the spare capacity; (C) means for selecting at least one patron within the casino; and (D) means for providing the offer to the at least one patron.
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Specification