MOBILE ADVERTISING SYNDICATION

• US 20100125491A1
• Filed: 11/20/2008
• Published: 05/20/2010
• Est. Priority Date: 11/20/2008
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Elliott, John W., Coyer, James D., Maggenti, Mark A.
• Granted Patent: US 8,738,431 B2
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 90/00 Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing

Abstract

Apparatus and methods for distributing advertising content to a mobile device. An application is executed on a mobile device containing an advertising opportunity. Advertising content is requested from an advertisement syndication interface. A filtering constraint applicable to the advertising content request is identified and used to select and advertisement from a local advertising cache. The selected advertisement is rendered in a composite with rendering of content of the application.

Claims

1. A method for syndicated advertising content to a mobile device, comprising:

executing an application on a mobile device containing an advertising opportunity;

request advertising content from an advertisement syndication interface;

determining a filtering constraint applicable to the advertising content request;

selecting an advertisement in accordance with the filtering constraint from a local advertising cache; and

rendering the selected advertisement composited with rendering of content of the application.

2. The method of claim 1, further comprising defining an advertising space in a game application.

3. The method of claim 1, further comprising defining an advertising space in a markup document rendered in a mobile browser.

4. The method of claim 1, further comprising receiving advertising content multicast on an over-the-air broadcast channel.

5. The method of claim 4, further comprising storing a subset of received advertising content in accordance with predetermined criteria.

6. The method of claim 1, further comprising determining the filtering constraint from the advertising content request.

7. The method of claim 1, further comprising determining the filtering constraint from the advertising content request by selecting advertising content that can be played within a technical playback or rendering constraint provided in the request.

8. The method of claim 1, further comprising determining the filtering constraint from a user setting.

9. The method of claim 8, further comprising receiving a preferred category from the user.

10. The method of claim 8, further comprising receiving a blocked category from the user.

11. The method of claim 8, further comprising receiving a demographic category associated with the user.

12. The method of claim 8, further comprising referring to a user profile inferred from user inputs to a user interface of the mobile device.

13. The method of claim 1, further comprising determining the filtering constraint from a limitation associated with the selected advertising content.

14. The method of claim 13, further comprising accessing an advertising campaign limitation for use as the filtering constraint.

15. The method of claim 14, further comprising accessing an advertising campaign limitation selected from a group comprising a start date, an end date, and a maximum number of impression per subscriber for use as the filtering constraint.

16. The method of claim 13, further comprising accessing a subscriber profile limitation for use as the filtering constraint.

17. The method of claim 16, further comprising accessing subscriber demographic data for use as the filtering constraint.

18. The method of claim 13, further comprising:

accessing a royalty rate associated with the advertising content; and

making a royalty optimizing selection among a plurality of advertising content that satisfies the filtering constraint.

19. The method of claim 1, further comprising logging usage of the application.

20. The method of claim 19, further comprising logging a time metric pertaining to a portion of the application interacted with by the user.

21. The method of claim 1, further comprising reporting usage to a remote network.

22. The method of claim 21, further comprising communicating via a circuit switch uplink channel.

23. The method of claim 21, further comprising communicating via a packet switch uplink channel.

24. At least one processor for utilizing syndicated advertising content on a mobile device, comprising:

a first module for executing an application on a mobile device containing an advertising opportunity;

a second module for requesting advertising content from an advertisement syndication interface;

a third module for determining a filtering constraint applicable to the advertising content request;

a fourth module for selecting an advertisement in accordance with the filtering constraint from a local advertising cache; and

a fifth module for rendering the selected advertisement composited with rendering of content of the application.

25. A computer program product for utilizing syndicated advertising content on a mobile device, comprising:

a computer-readable storage medium, comprising;

a first set of instructions for causing a computer to execute an application on a mobile device containing an advertising opportunity;

a second set of instructions for causing the computer to request advertising content from an advertisement syndication interface;

a third set of instructions for causing the computer to determine a filtering constraint applicable to the advertising content request;

a fourth set of instructions for causing the computer to select an advertisement in accordance with the filtering constraint from a local advertising cache; and

a fifth set of instructions for causing the computer to render the selected advertisement composited with rendering of content of the application.

26. An apparatus for utilizing syndicated advertising content on a mobile device, comprising:

means for executing an application on a mobile device containing an advertising opportunity;

means for calling upon an advertisement syndication interface to request advertising content;

means for determining a filtering constraint applicable to the advertising content request;

means for selecting an advertisement in accordance with the filtering constraint from a local advertising cache; and

means for rendering the selected advertisement composited with rendering of content of the application.

27. An apparatus for utilizing syndicated advertising content on a mobile device, comprising:

a mobile computing platform;

local cache;

an application executing on the mobile computing platform of a mobile device that requests request advertising content for an advertising opportunity;

a client advertising interface executed on the mobile computing platform for responding to the request for advertising content by determining a filtering constraint applicable to the advertising content request and selecting an advertisement in accordance with the filtering constraint from the local cache; and

a user interface for rendering the selected advertisement composited with rendering of content of the application.

28. The apparatus of claim 27, wherein the application further comprises an advertising space defined in a game application.

29. The apparatus of claim 27, wherein the application further comprises an advertising space defined in a markup document rendered in a mobile browser.

30. The apparatus of claim 27, further comprising a communication module for receiving advertising content multicast on an over-the-air broadcast channel.

31. The apparatus of claim 30, further comprising the client advertising interface for storing a subset of received advertising content in accordance with predetermined criteria.

32. The apparatus of claim 27, further comprising the client advertising interface for determining the filtering constraint from the advertising content request.

33. The apparatus of claim 27, further comprising the client advertising interface for determining the filtering constraint from the advertising content request by selecting advertising content that can be played within a technical playback or rendering constraint provided in the request.

34. The apparatus of claim 27, further comprising the client advertising interface for determining the filtering constraint from a user setting.

35. The apparatus of claim 34, further comprising the client advertising interface for receiving a preferred category from the user.

36. The apparatus of claim 34, further comprising the client advertising interface for receiving a blocked category from the user.

37. The apparatus of claim 34, further comprising the client advertising interface for receiving a demographic category associated with the user.

38. The apparatus of claim 34, further comprising the client advertising interface for referring to a user profile inferred from user inputs to a user interface of the mobile device.

39. The apparatus of claim 27, further comprising the client advertising interface for determining the filtering constraint from a limitation associated with the selected advertising content.

40. The apparatus of claim 39, further comprising the client advertising interface for accessing an advertising campaign limitation.

41. The apparatus of claim 40, further comprising the client advertising interface for accessing an advertising campaign limitation selected from a group comprising a start date, an end date, and a maximum number of impression per subscriber.

42. The apparatus of claim 39, further comprising the client advertising interface for accessing a subscriber profile limitation.

43. The apparatus of claim 42, further comprising the client advertising interface for accessing subscriber demographic data.

44. The apparatus of claim 39, further comprising the client advertising interface for accessing a royalty rate associated with the advertising content, and making a royalty optimizing selection among a plurality of advertising content that satisfies the filtering constraint.

45. The apparatus of claim 27, further comprising the client advertising interface for logging usage of the application.

46. The apparatus of claim 45, further comprising the client advertising interface for logging a time metric pertaining to a portion of the application interacted with by the user.

47. The apparatus of claim 27, further comprising a communication module for reporting usage to a remote network.

48. The apparatus of claim 47, further comprising the communication module for communicating via a circuit switch uplink channel.

49. The apparatus of claim 47, further comprising the communication module for communicating via a packet switch uplink channel.

50. A method for wireless syndication of advertising content to mobile device, comprising:

tagging advertising content with a filtering constraint;

wirelessly multicasting the advertising content tagged with the filtering constraint to a client advertising interface executed respectively on a plurality of mobile devices for being locally cached and selectively played in conformance to the tagged filtering constraint in conjunction with an advertising opportunity defined in a mobile application; and

receiving a usage report from the plurality of mobile devices pertaining to advertising usage with the mobile application.

51. The method of claim 50, further comprising defining an advertising space in a game application compatible with the advertising content tagged with the filtering constraint.

52. The method of claim 50, further comprising defining an advertising space in a markup document rendered in a mobile browser compatible with the advertising content tagged with the filtering constraint.

53. The method of claim 50, further comprising transmitting advertising content multicast on an over-the-air broadcast channel.

54. The method of claim 53, further comprising causing storage of a subset of received advertising content in accordance with predetermined criteria on a subset of the plurality of mobile devices.

55. The method of claim 50, further comprising tagging the advertising content with a characteristic sufficient for comparison with the filtering constraint from the mobile application advertising content request.

56. The method of claim 50, further comprising tagging the advertising content within a technical playback or rendering constraint.

57. The method of claim 50, further comprising receiving a user setting from a web portal and sending to the mobile device for use as the filtering constraint.

58. The method of claim 57, further comprising receiving a preferred category from the user from a web portal and sending to the mobile device for use as the filtering constraint.

59. The method of claim 57, further comprising receiving a blocked category from the user from a web portal and sending to the mobile device for use as the filtering constraint.

60. The method of claim 57, further comprising receiving a demographic category from the user from a web portal and sending to the mobile device for use as the filtering constraint.

61. The method of claim 57, further comprising inferring a user profile from interactions with a network via the mobile device and sending the user profile to the mobile device as the filtering constraint.

62. The method of claim 50, further comprising tagging the advertising content with a playback or rendering limitation.

63. The method of claim 50, further comprising tagging the advertising content with an advertising campaign limitation.

64. The method of claim 63, further comprising tagging the advertising content with an advertising campaign limitation selected from a group comprising a start date, an end date, and a maximum number of impression per subscriber.

65. The method of claim 50, further comprising tagging the advertising content with a subscriber profile limitation.

66. The method of claim 50, further comprising tagging the advertising content with a royalty rate associated with the advertising content for making a royalty optimizing selection among a plurality of advertising content that satisfies the filtering constraint.

67. The method of claim 50, further comprising receiving usage logs of the application from the mobile device pertaining to application usage.

68. The method of claim 50, further comprising receiving a usage log from the mobile device containing a time metric pertaining to a portion of the application interacted with by the user.

69. The method of claim 50, further comprising communicating via a circuit switch uplink channel with the mobile device to receive the usage report.

70. The method of claim 69, further comprising communicating via a packet switch uplink channel.

71. At least one processor for wireless syndication of advertising content to mobile device, comprising:

a first module for tagging advertising content with a filtering constraint;

a second module for wirelessly multicasting the advertising content tagged with the filtering constraint to a client advertising interface executed respectively on a plurality of mobile devices for being locally cached and selectively played in conformance to the tagged filtering constraint in conjunction with an advertising opportunity defined in a mobile application; and

a third module for receiving a usage report from the plurality of mobile devices pertaining to advertising usage with the mobile application.

72. A computer program product for wireless syndication of advertising content to mobile device, comprising:

a computer-readable storage medium comprising,

a first set of instructions for causing a computer to tag advertising content with a filtering constraint;

a second set of instructions for causing the computer to wirelessly multicast the advertising content tagged with the filtering constraint to a client advertising interface executed respectively on a plurality of mobile devices for being locally cached and selectively played in conformance to the tagged filtering constraint in conjunction with an advertising opportunity defined in a mobile application; and

a third set of instructions for causing the computer to receive a usage report from the plurality of mobile devices pertaining to advertising usage with the mobile application.

73. An apparatus for wireless syndication of advertising content to mobile device, comprising:

means for tagging advertising content with a filtering constraint;

means for wirelessly multicasting the advertising content tagged with the filtering constraint to a client advertising interface executed respectively on a plurality of mobile devices for being locally cached and selectively played in conformance to the tagged filtering constraint in conjunction with an advertising opportunity defined in a mobile application; and

means for receiving a usage report from the plurality of mobile devices pertaining to advertising usage with the mobile application.

74. An apparatus for wireless syndication of advertising content to mobile device, comprising:

an advertising service component for tagging advertising content with a filtering constraint;

a multicast broadcast transmitter for wirelessly multicasting the advertising content tagged with the filtering constraint to a client advertising interface executed respectively on a plurality of mobile devices for being locally cached and selectively played in conformance to the tagged filtering constraint in conjunction with an advertising opportunity defined in a mobile application; and

a network receiver for receiving a usage report from the plurality of mobile devices pertaining to usage with the mobile application.

75. The apparatus of claim 74, further comprising defining an advertising space in a game application compatible with the advertising content tagged with the filtering constraint.

76. The apparatus of claim 74, further comprising defining an advertising space in a markup document rendered in a mobile browser compatible with the advertising content tagged with the filtering constraint.

77. The apparatus of claim 74, further comprising transmitting advertising content multicast on an over-the-air broadcast channel.

78. The apparatus of claim 77, further comprising causing storage of a subset of received advertising content in accordance with predetermined criteria on a subset of the plurality of mobile devices.

79. The apparatus of claim 74, further comprising tagging the advertising content with a characteristic sufficient for comparison with the filtering constraint from the mobile application advertising content request.

80. The apparatus of claim 74, further comprising tagging the advertising content within a technical playback or rendering constraint.

81. The apparatus of claim 74, further comprising receiving a user setting from and sending to the mobile device for use as the filtering constraint.

82. The apparatus of claim 81, further comprising receiving a preferred category from the user and sending to the mobile device for use as the filtering constraint.

83. The apparatus of claim 81, further comprising receiving a blocked category from the user and sending to the mobile device for use as the filtering constraint.

84. The apparatus of claim 81, further comprising receiving a demographic category from the user and sending to the mobile device for use as the filtering constraint.

85. The apparatus of claim 81, further comprising inferring a user profile from interactions with a network via the mobile device and sending the user profile to the mobile device as the filtering constraint.

86. The apparatus of claim 74, further comprising tagging the advertising content with a playback or rendering limitation.

87. The apparatus of claim 74, further comprising tagging the advertising content with an advertising campaign limitation.

88. The apparatus of claim 87, further comprising tagging the advertising content with an advertising campaign limitation selected from a group comprising a start date, an end date, and a maximum number of impression per subscriber.

89. The apparatus of claim 74, further comprising tagging the advertising content with a subscriber profile limitation.

90. The apparatus of claim 74, further comprising tagging the advertising content with a royalty rate associated with the advertising content for making a royalty optimizing selection among a plurality of advertising content that satisfies the filtering constraint.

91. The apparatus of claim 74, further comprising receiving usage logs of the application from the mobile device.

92. The apparatus of claim 74, further comprising receiving a usage log from the mobile device containing a time metric pertaining to a portion of the application interacted with by the user.

93. The apparatus of claim 74, further comprising communicating via a circuit switch uplink channel with the mobile device to receive the usage report.

94. The apparatus of claim 74, further comprising communicating via a packet switch uplink channel.