System and method for providing contextual advertisements according to dynamic pricing scheme

• US 20100125492A1
• Filed: 11/14/2008
• Published: 05/20/2010
• Est. Priority Date: 11/14/2008
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Lin, Gloria, Rosenblatt, Michael
• Application Number:
  US12/291,969
• Publication Number:
  US 20100125492A1
• Time in Patent Office: Days
• US Class Current: 705/14.500
• CPC Class Codes: G06Q 20/3274 using a pictured code, e.g. barcode or QR-code, being displayed on the M-device
• CPC Class Codes: G06Q 20/3278 RFID or NFC payments by means of M-devices
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

Systems, methods, and devices for providing electronic advertisements according to a dynamic pricing scheme are provided. For example, a method for providing an electronic advertisement according to a dynamic pricing scheme may include transmitting an advertisement to an electronic device belonging to a user and receiving marketing factors indicating a likelihood that the user will be receptive to the advertisement. The advertisement may be configured for display on the electronic device and at least one of the marketing factors may be received from the electronic device. A price for providing the advertisement to the target user may be determined based on the marketing factors.

Claims

1. A method comprising:

transmitting an advertisement from a first electronic device to a second electronic device, wherein the second electronic device belongs to a user and wherein the advertisement is configured for display on the second electronic device;

receiving onto the first electronic device one or more marketing factors indicating a likelihood that the user will be receptive to the advertisement, wherein at least one of the one or more marketing factors is received from the second electronic device; and

determining a price to charge an advertiser for transmitting the advertisement to the user, wherein the price is determined based at least in part on the one or more marketing factors.

2. The method of claim 1, wherein determining the price comprises determining a higher price if the one or more marketing factors indicate a higher likelihood that the user will be receptive to the advertisement and determining a lower price if the one or more marketing factors indicate a higher likelihood that the user will be receptive to the advertisement.

3. The method of claim 1, wherein receiving the one or more marketing factors comprises receiving data indicating a time of day when the advertisement was provided;

a location of the user or the second electronic device when the advertisement was provided;

prior success in marketing to the user;

user preferences stored on the second electronic device;

a current weather or weather forecast;

a search history or web history of the user;

contents of a media library on the second electronic device;

user membership in a loyalty program;

any of the above factors as applied to family or friends of the user;

or any combination thereof.

4. The method of claim 1, wherein receiving the one or more marketing factors comprises obtaining at least one of the one or more marketing factors from a source other than the second electronic device.

5. The method of claim 4, wherein the at least one of the one or more marketing factors obtained from the source other than the second electronic device is obtained from a wireless base station configured to provide network access to the second electronic device.

6. The method of claim 1, wherein the at least one of the one or more marketing factors received onto the first electronic device from the second electronic device is received over a local wireless network.

7. The method of claim 1, wherein transmitting the advertisement to the second electronic device comprises transmitting the advertisement to a portable phone or handheld device.

8. The method of claim 1, comprising receiving the advertisement from the advertiser prior to transmitting the advertisement to the second electronic device, wherein the advertiser comprises an advertising agency;

a tenant or lessee;

a private individual;

a chamber of commerce;

or any combination thereof.

9. The method of claim 8, wherein receiving the advertisement from the advertiser comprises receiving information regarding subject matter of the advertisement, wherein the information regarding the subject matter of the advertisement comprises an indication of a product or service advertised in the advertisement;

times of day when purchases of the product or service are likely;

a location of a business advertised in the advertisement;

keywords relating to the business;

an indication of how weather may affect the business;

an indication of which user preferences indicate that purchases of the product or service are more likely;

an indication of which contents of a media library indicate that purchases of the product or service are more likely;

access to a database indicating members of a loyalty program of the business;

or any combination thereof.

10. A method comprising:

paying a price to an infrastructure owner or manager in exchange for providing an advertisement to an electronic device belonging to a user, wherein the infrastructure owner or manager controls network infrastructure configured to transmit the advertisement to the electronic device, wherein the price is dynamically determined based on a likelihood that the user will be receptive to the advertisement when the advertisement is provided, wherein the likelihood is based at least in part on at least one marketing factor, wherein the at least one marketing factor is provided by the electronic device.

11. The method of claim 10, wherein paying the price comprises paying the price electronically after receiving an electronic bill from the infrastructure owner or manager.

12. The method of claim 10, wherein paying the price to the infrastructure owner or manager comprises paying the price to a search engine or website owner or manager;

an Internet service provider;

a mall or casino owner or manager providing Internet access;

a municipality providing Internet access;

a museum, airport, or any other publicly-accessible building owner, manager, or lessor providing Internet access;

a store, restaurant, or any other publicly-accessible building tenant or lessee providing Internet access;

a private individual providing Internet access;

a wireless cellular network operator or owner;

or any combination thereof.

13. The method of claim 10, wherein the likelihood is determined based on another marketing factor obtained from a source other than the electronic device.

14. The method of claim 10, wherein the price is dynamically determined based at least in part on the at least one marketing factor, wherein the at least one marketing factor comprises a time of day when the advertisement was provided;

a location of the user or the electronic device when the advertisement was provided;

prior success in marketing to the user;

user preferences stored on the electronic device;

a current weather or weather forecast;

a search history or web history of the user;

contents of a media library on the electronic device;

user membership in a loyalty program;

any of the above factors as applied to family or friends of the user;

or any combination thereof.

15. The method of claim 10, wherein the wherein the price is dynamically determined based at least in part on the at least one marketing factor and wherein data indicating the at least one marketing factor is provided by the electronic device to a computer belonging to the infrastructure owner or manager.

16. The method of claim 10, wherein the price is dynamically determined by a computer belonging to the infrastructure owner or manager.

17. An electronic device comprising:

a processor configured to run an electronic advertisement management application;

a memory device operably coupled to the processor and configured to store an electronic advertisement associated with the electronic advertisement management application;

an electronic display operably coupled to the processor and configured to display the electronic advertisement; and

a network interface configured to receive the electronic advertisement from a computer belonging to an infrastructure owner or manager and to send to the computer at least one marketing factor indicating a likelihood whether the electronic advertisement will be effective in marketing to a user of the electronic device, wherein the computer is configured to dynamically generate a price for the electronic advertisement to charge an advertiser based at least in part on the at least one marketing factor.

18. The electronic device of claim 17, comprising a near field communication interface configured to receive advertising data from a radio frequency identification tag via near field communication, wherein the advertising data is configured to enable the electronic device to obtain the electronic advertisement from the computer belonging to the infrastructure owner or manager.

19. The electronic device of claim 17, wherein the network interface is configured to send to the computer the at least one marketing factor, wherein the at least one marketing factor comprises a time of day when the advertisement was provided;

a location of the user or the electronic device when the advertisement was provided;

prior success in marketing to the user;

user preferences stored on the electronic device;

a current weather or weather forecast;

a search history or web history of the user;

contents of a media library on the electronic device;

user membership in a loyalty program;

any of the above factors as applied to family or friends of the user;

or any combination thereof.

20. The electronic device of claim 17, wherein the electronic advertisement management application is a standalone advertisement management application;

a web browser application;

an online map application;

a wireless network management application;

an application integrated into an operating system;

or any combination thereof.

21. A method comprising:

marketing a dynamically-priced advertisement package to an advertiser, wherein marketing the dynamically-priced advertisement package comprises recommending charging a dynamically-generated price for providing an advertisement to an electronic device belonging to a user based at least in part on at least one marketing factor indicating a likelihood that the user will be receptive to the advertisement, wherein the at least one marketing factor is obtained from the electronic device.

22. The method of claim 21, wherein recommending charging the dynamically-generated price comprises charging a higher price if the at least one marketing factor indicates a higher likelihood that the user will be receptive to the advertisement or a lower price if the at least one marketing factor indicates a lower likelihood that the user will be receptive to the advertisement.

23. The method of claim 21, wherein marketing the dynamically-priced advertisement package comprises recommending charging the dynamically-generated price based at least in part on a time of day when the advertisement was provided;

a location of the user or the electronic device when the advertisement was provided;

prior success in marketing to the user;

user preferences stored on the electronic device;

a current weather or weather forecast;

a search history or web history of the user;

contents of a media library on the electronic device;

user membership in a loyalty program;

any of the above factors as applied to family or friends of the user;

or any combination thereof.

24. An electronic device comprising:

a processor configured to run a dynamic advertisement pricing application;

a memory device operably coupled to the processor and configured to store data associated with the dynamic advertisement pricing application; and

a network interface configured to send an electronic advertisement to a personal device belonging to a user and to receive from the personal device at least one marketing factor indicating a likelihood of whether the electronic advertisement will be effective in marketing to the user, wherein the dynamic advertising pricing application is configured to dynamically generate a price for the electronic advertisement based at least in part on the at least one marketing factor.

25. The electronic device of claim 24, wherein the network interface is configured to receive from the personal device the at least one marketing factor, wherein the at least one marketing factor comprises a time of day when the advertisement was sent;

a location of the user or the electronic device when the advertisement was sent;

prior success in marketing to the user;

user preferences stored on the electronic device;

a current weather or weather forecast;

a search history or web history of the user;

contents of a media library on the personal device;

user membership in a loyalty program;

any of the above factors as applied to family or friends of the user;

or any combination thereof.

26. The device of claim 24, wherein the dynamic advertising pricing application is configured to dynamically generate a price for the electronic advertisement to charge an advertiser, wherein the advertiser comprises an advertising agency;

a tenant or lessee;

a private individual;

a chamber of commerce;

or any combination thereof.