APPARATUS AND METHOD FOR PROVIDING AND RECEIVING MOBILE ADVERTISING SERVICE IN A MOBILE ADVERTISING SYSTEM
First Claim
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1. A method for providing a mobile advertising service in an advertising server of a mobile advertising system, comprising:
- receiving, by the advertising server, an advertisement request message and at least one contextualization information from an advertising engine;
selecting, by the advertising server, an advertisement corresponding to at least one contextualization information; and
delivering, by the advertising server, the selected advertisement and the at least one contextualization information used to select the advertisement to the advertising engine.
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Abstract
A method and apparatus is provided for providing a mobile advertising service in an advertising server of a mobile advertising system. An advertisement request message and contextualization and personalization information is received from an advertising engine. An advertisement corresponding to the contextualization and personalization information is selected. The selected advertisement and the contextualization and personalization information used to select the advertisement is delivered to the advertising engine.
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Citations
15 Claims
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1. A method for providing a mobile advertising service in an advertising server of a mobile advertising system, comprising:
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receiving, by the advertising server, an advertisement request message and at least one contextualization information from an advertising engine; selecting, by the advertising server, an advertisement corresponding to at least one contextualization information; and delivering, by the advertising server, the selected advertisement and the at least one contextualization information used to select the advertisement to the advertising engine. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for providing a mobile advertising service in an advertising server of a mobile advertising system, comprising:
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receiving, by the advertising server, an advertisement request message from an advertising engine; acquiring, by the advertising server, at least one contextualization information from a contextualization and personalization resource unit; selecting, by the advertising server, an advertisement corresponding to the at least one contextualization information; and delivering the selected advertisement and the at least one contextualization information used to select the advertisement to the advertising engine.
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10. A method for receiving a mobile advertising service in an advertising engine of a mobile advertising system, comprising:
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sending, by the advertising engine, an advertisement request message and at least one contextualization information to an advertising server; and receiving, by the advertising engine, a selected advertisement and contextualization information used to select the advertisement, when an advertisement corresponding to the at least one contextualization information is selected by the advertising server. - View Dependent Claims (11, 12)
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13. An apparatus for receiving a mobile advertising service in an advertising engine of a mobile advertising system, comprising:
an advertisement handling unit for sending an advertisement request message and contextualization and personalization information to an advertising server, and receiving a selected advertisement and contextualization and personalization information used to select the advertisement, when an advertisement corresponding to the contextualization and personalization information is selected by the advertising server. - View Dependent Claims (14, 15)
Specification