METHOD AND SYSTEM FOR IDENTIFYING WEB DOCUMENTS FOR ADVERTISEMENTS
First Claim
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1. A method for identifying web documents for presenting an advertisement, comprising:
- receiving an advertisement for members of at least one demographic segment;
identifying at least one web document with an editing style indicative of a creator of said at least one demographic segment; and
allowing a presentation of said advertisement to at least one visitor of said at least one identified web document.
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Abstract
A method for identifying web documents for presenting an advertisement. The method comprises receiving an advertisement for members of one or more demographic segment, identifying at least one web document with an editing style of an author from the demographic segment and allowing a presentation of the advertisement to at least one visitor of the at least one identified web document.
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Citations
23 Claims
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1. A method for identifying web documents for presenting an advertisement, comprising:
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receiving an advertisement for members of at least one demographic segment; identifying at least one web document with an editing style indicative of a creator of said at least one demographic segment; and allowing a presentation of said advertisement to at least one visitor of said at least one identified web document. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for selecting web documents for presenting an advertisement, comprising:
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identifying, for each of a plurality of web documents, a relation to at least one of a plurality of demographic segments; providing an advertisement for a target audience selected from said plurality of demographic segments; selecting at least one of said plurality of web documents according to a match between respective said at least one demographic segment and said target audience; and allowing a presentation of said advertisement to at least one visitor of said at least one selected web document. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for selecting advertisement spots, comprising:
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a content analysis module configured for identifying, for each of a plurality of web documents, a relation to at least one of a plurality of demographic segments; a receiving unit configured for receiving an advertisement for a target audience selected from said plurality of demographic segments; and an advertisement spot selector configured for selecting at least one of said plurality of web documents according to a match between respective said at least one demographic segment and said target audience; wherein said selection allows a presentation of said advertisement to at least one visitor of said at least one selected web document. - View Dependent Claims (19, 20, 21, 22)
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23. A method for identifying web documents for presenting an advertisement, comprising:
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receiving an advertisement for members of at least one demographic segment; identifying at least one web document with an editing style indented to members of said at least one demographic segment; and allowing a presentation of said advertisement to at least one visitor of said at least one identified web document.
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Specification