×

Method and system for presenting sponsored content

  • US 20100125507A1
  • Filed: 11/17/2008
  • Published: 05/20/2010
  • Est. Priority Date: 11/17/2008
  • Status: Abandoned Application
First Claim
Patent Images

1. A method for presenting content comprising:

  • identifying, from a content pool including unsponsored content items and sponsored content items, content items relevant to a target content item presented to a user, wherein a bid has been paid for each of the sponsored content items and wherein a bid has not been paid for the unsponsored content items;

    ranking the relevant content items, wherein the ranking includes evaluating user acceptance levels of the respective relevant content items and the amount of the bid for each of the sponsored content items identified as one of the relevant content items, and wherein, in the ranking, the user acceptance level for the relevant content item is weighted more than the amount of the bid for the relevant content item; and

    presenting a related content item to the user subsequent the presentation of the target content item, wherein the related content item is the relevant content item determined to have a predetermined rank by the ranking.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×