Method and system for presenting sponsored content
First Claim
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1. A method for presenting content comprising:
- identifying, from a content pool including unsponsored content items and sponsored content items, content items relevant to a target content item presented to a user, wherein a bid has been paid for each of the sponsored content items and wherein a bid has not been paid for the unsponsored content items;
ranking the relevant content items, wherein the ranking includes evaluating user acceptance levels of the respective relevant content items and the amount of the bid for each of the sponsored content items identified as one of the relevant content items, and wherein, in the ranking, the user acceptance level for the relevant content item is weighted more than the amount of the bid for the relevant content item; and
presenting a related content item to the user subsequent the presentation of the target content item, wherein the related content item is the relevant content item determined to have a predetermined rank by the ranking.
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Abstract
Content items of a mixed content pool, which includes sponsored and unsponsored content items, are identified as being relevant to a target content item that has been presented to or supplied by a user, and then the relevant content items are ranked. The ranking evaluates the bid amount, if any, of the relevant content items, and weights user acceptance of the relevant content items more heavily than any bid amount. A related content item determined from the ranking is then presented to the user.
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Citations
27 Claims
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1. A method for presenting content comprising:
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identifying, from a content pool including unsponsored content items and sponsored content items, content items relevant to a target content item presented to a user, wherein a bid has been paid for each of the sponsored content items and wherein a bid has not been paid for the unsponsored content items; ranking the relevant content items, wherein the ranking includes evaluating user acceptance levels of the respective relevant content items and the amount of the bid for each of the sponsored content items identified as one of the relevant content items, and wherein, in the ranking, the user acceptance level for the relevant content item is weighted more than the amount of the bid for the relevant content item; and presenting a related content item to the user subsequent the presentation of the target content item, wherein the related content item is the relevant content item determined to have a predetermined rank by the ranking. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for presenting content comprising:
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a server for delivering content items to a plurality of users over a communication network, wherein the server includes or is coupled to a memory for storing sponsorship data representative of whether a content item of a content pool containing a plurality of content items is sponsored or unsponsored, wherein a bid has been paid for each of the sponsored content items and wherein a bid has not been paid for the unsponsored content items, and wherein the server includes a processor operable for; identifying, from the content pool, content items relevant to a target content item presented to a user; ranking the relevant content items, wherein the ranking includes evaluating user acceptance levels of the respective relevant content items and the amount of the bid for each of the sponsored contents items identified as one of the relevant content items, and wherein, in the ranking, the user acceptance level is weighted more than the amount of the bid for the relevant content items; and providing for presentation of a related content item to the user subsequent the presentation of the target content item, wherein the related content item is the relevant content item determined to have a predetermined rank by the ranking. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method for presenting content comprising:
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identifying, from a content pool including unsponsored content items and sponsored content items, content items relevant to a target search query of a user, wherein a bid has been paid for each of the sponsored content items and wherein a bid has not been paid for the unsponsored content items; ranking the relevant content items, wherein the ranking includes evaluating user acceptance levels of the respective relevant content items and the amount of the bid for each of the sponsored content items identified as one of the relevant content items, and wherein, in the ranking, the user acceptance level for the relevant content item is weighted more than the amount of the bid for the relevant content item; and presenting a related content item to the user, wherein the related content item is the relevant content item determined to have a predetermined rank by the ranking. - View Dependent Claims (25)
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26. A system for presenting content comprising:
a server for delivering content items to a plurality of users over a communication network, wherein the server includes or is coupled to a memory for storing sponsorship data representative of whether a content item of a content pool containing a plurality of content items is sponsored or unsponsored, wherein a bid has been paid for each of the sponsored content items and wherein a bid has not been paid for the unsponsored content items, and wherein the server includes a processor operable for; identifying, from the content pool, content items relevant to a target search query of a user; ranking the relevant content items, wherein the ranking includes evaluating user acceptance levels of the respective relevant content items and the amount of the bid for each of the sponsored contents items identified as one of the relevant content items, and wherein, in the ranking, the user acceptance level is weighted more than the amount of the bid for the relevant content items; and providing for presentation of a related content item to the user, wherein the related content item is the relevant content item determined to have a predetermined rank by the ranking. - View Dependent Claims (27)
Specification