METHOD AND A SYSTEM FOR CERTIFYING A DOCUMENT FOR ADVERTISEMENT APPROPRIATENESS
First Claim
Patent Images
1. A method for certifying a digital document having a placeholder for at least one advertisement, comprising:
- a) identifying at least one characteristic indicative of appropriateness of the digital document;
b) assigning an appropriateness score to said digital document according to said at least one characteristic; and
c) associating a digital certificate indicative of said appropriateness score with the digital document;
wherein said digital certificate is used for associating an advertisement with the placeholder.
6 Assignments
0 Petitions
Accused Products
Abstract
A method for selecting advertisement spots. The method comprises certifying a digital document having a placeholder for at least one advertisement, identifying at least one characteristic indicative of appropriateness of the digital document, assigning an appropriateness score to the digital document according to the at least one characteristic and associating a digital certificate indicative of the appropriateness score with the digital document, wherein the digital certificate is used for associating an advertisement with the placeholder.
-
Citations
24 Claims
-
1. A method for certifying a digital document having a placeholder for at least one advertisement, comprising:
-
a) identifying at least one characteristic indicative of appropriateness of the digital document; b) assigning an appropriateness score to said digital document according to said at least one characteristic; and c) associating a digital certificate indicative of said appropriateness score with the digital document; wherein said digital certificate is used for associating an advertisement with the placeholder. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. A system for certifying a digital document having a placeholder for at least one advertisement, comprising:
-
a document analyzer for identifying and analyzing at least one characteristic indicative of appropriateness of the digital document and assigning an appropriateness score to said digital document according to said at least one characteristic; and a digital certificate generator for creating a digital certificate indicative of said appropriateness score; wherein said digital certificate is used for associating an advertisement with the placeholder. - View Dependent Claims (20, 21, 22)
-
-
23. A system for delivering advertisements, said system comprising:
-
an advertising server configured for selecting a placeholder pertaining to a digital document according to a digital certificate related thereto; wherein said digital certificate is indicative of the appropriateness of said digital document in relation to said advertisement. - View Dependent Claims (24)
-
Specification