SYSTEM AND METHOD FOR DETERMINING SEARCH TERMS FOR USE IN SPONSORED SEARCHES
First Claim
Patent Images
1. A method of determining search terms for a sponsored search, the method comprising:
- serving a digital Internet ad to a plurality of Internet users;
determining a number of times each of the plurality of Internet users selects the digital Internet ad;
determining each search term used by each of the plurality of Internet users in performing an Internet search;
determining a number of times each search term is used by each of the plurality of Internet users to perform an Internet search;
determining a correlation level between each search term and the digital Internet ad based on the number of times each of the plurality of Internet users selects the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search; and
determining at least one search term for a sponsored Internet search based on the correlation level associated with each search term.
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Abstract
Systems and methods for determining search terms for sponsored Internet searches are disclosed. A digital Internet ad is served to a plurality of Internet users. Search terms used by the plurality of Internet users served the digital Internet ad may be determined. A number of times each of the plurality of Internet users served the digital Internet ad selects the digital Internet ad is determined. A search term recommendation module determines a correlation level between each search term and the digital Internet ad. At least one of the search terms is recommended for a sponsored Internet search based on the determined correlation levels.
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Citations
19 Claims
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1. A method of determining search terms for a sponsored search, the method comprising:
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serving a digital Internet ad to a plurality of Internet users; determining a number of times each of the plurality of Internet users selects the digital Internet ad; determining each search term used by each of the plurality of Internet users in performing an Internet search; determining a number of times each search term is used by each of the plurality of Internet users to perform an Internet search; determining a correlation level between each search term and the digital Internet ad based on the number of times each of the plurality of Internet users selects the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search; and determining at least one search term for a sponsored Internet search based on the correlation level associated with each search term. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-readable storage medium comprising a set of instructions for determining search terms for use in a sponsored search, the set of instructions to direct a processor to perform acts of:
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serving a digital Internet ad to a plurality of Internet users; determining a number of times each of the plurality of Internet users selects the digital Internet ad; determining each search term used by each of the plurality of Internet users in performing an Internet search; determining a number of times each search term is used by each of the plurality of Internet users to perform an Internet search; determining a rank associated with each search term based on the number of times each of the plurality of Internet users selects the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search; and determining at least one search term for a sponsored Internet search based the rank associated with each search term. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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14. A system for determining search terms for sponsored search, the system comprising:
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a processor configured to execute a search term recommendation module, wherein the search term recommendation module, when executed, is configured to; identify a plurality of Internet users served a digital Internet ad; determine a number of times each of the plurality of Internet users selects the digital Internet ad; determine each search term used by each of the plurality of Internet users in performing an Internet search; monitor Internet activity of each of the plurality of users; determine a correlation level between each search term and the digital Internet ad based on the number of times each of the plurality of Internet users select the digital Internet ad and the Internet activity of each of the plurality of Internet users; and determine at least one search term for a sponsored Internet search based on the correlation level associated with each search term. - View Dependent Claims (15, 16, 17, 18, 19)
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Specification