SYSTEM AND METHOD FOR DETERMINING SEARCH TERMS FOR USE IN SPONSORED SEARCHES

• US 20100125597A1
• Filed: 11/14/2008
• Published: 05/20/2010
• Est. Priority Date: 11/14/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Shanbhag, Amit Umesh
• Application Number:
  US12/271,494
• Publication Number:
  US 20100125597A1
• Time in Patent Office: Days
• US Class Current: 707/765
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods for determining search terms for sponsored Internet searches are disclosed. A digital Internet ad is served to a plurality of Internet users. Search terms used by the plurality of Internet users served the digital Internet ad may be determined. A number of times each of the plurality of Internet users served the digital Internet ad selects the digital Internet ad is determined. A search term recommendation module determines a correlation level between each search term and the digital Internet ad. At least one of the search terms is recommended for a sponsored Internet search based on the determined correlation levels.

Claims

1. A method of determining search terms for a sponsored search, the method comprising:

serving a digital Internet ad to a plurality of Internet users;

determining a number of times each of the plurality of Internet users selects the digital Internet ad;

determining each search term used by each of the plurality of Internet users in performing an Internet search;

determining a number of times each search term is used by each of the plurality of Internet users to perform an Internet search;

determining a correlation level between each search term and the digital Internet ad based on the number of times each of the plurality of Internet users selects the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search; and

determining at least one search term for a sponsored Internet search based on the correlation level associated with each search term.

2. The method of claim 1, wherein serving a digital Internet ad to a plurality of Internet users comprises serving the digital Internet ad to a predetermined number of Internet users.

3. The method of claim 1, wherein determining each search term used by each of the plurality of Internet users in performing an Internet search comprises determining each search term used by each of the plurality of Internet users in performing an Internet search over a predetermined amount of time.

4. The method of claim 3, wherein determining a number of times each search term is used by each of the plurality Internet users to perform an Internet search comprises determining the number of times each search term is used by each of the plurality Internet users to perform an Internet search over the predetermined amount of time.

5. The method of claim 3, wherein determining a correlation level between each search term and the digital Internet ad comprises determining a weighting factor associated with each search term based on the number of times each of the plurality of Internet users select the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search;

and

wherein, determining at least one search term for a sponsored Internet search comprises selecting a search term having a highest weighting factor for use in the sponsored Internet search.

6. A computer-readable storage medium comprising a set of instructions for determining search terms for use in a sponsored search, the set of instructions to direct a processor to perform acts of:

serving a digital Internet ad to a plurality of Internet users;

determining a number of times each of the plurality of Internet users selects the digital Internet ad;

determining each search term used by each of the plurality of Internet users in performing an Internet search;

determining a number of times each search term is used by each of the plurality of Internet users to perform an Internet search;

determining a rank associated with each search term based on the number of times each of the plurality of Internet users selects the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search; and

determining at least one search term for a sponsored Internet search based the rank associated with each search term.

7. The computer readable medium of claim 6, wherein determining at least one search term comprises selecting a search term having a highest rank as the search term for the sponsored Internet search.

8. The computer readable medium of claim 6, wherein determining a rank associated with each search term comprises determining a correlation level between each search term and the digital Internet ad based on the number of times each of the plurality of Internet users select the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search.

9. The computer readable medium of claim 8, wherein determining at least one search term comprises determining at least one search term for a sponsored Internet search based on the correlation level associated with each search term.

10. The computer readable medium of claim 6, wherein serving a digital Internet ad to a plurality of Internet users comprises serving the digital Internet ad to a predetermined number of Internet users.

11. The computer readable medium of claim 6, wherein determining each search term used by each of the plurality of Internet users in performing an Internet search comprises determining each search term used by each of the plurality of Internet users in performing an Internet search over a predetermined amount of time.

12. The computer readable medium of claim 11, wherein determining a number of times each search term is used by each of the plurality Internet users to perform an Internet search comprises determining the number of times each search term is used by each of the plurality Internet users to perform an Internet search over the predetermined amount of time.

13. The computer readable medium of claim 6, wherein determining a rank associated with each search term comprises determining a weighting factor associated with each search term based on the number of times each of the plurality of Internet users select the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search;

and

wherein, determining at least one search term for a sponsored Internet search comprises selecting a search term having a highest weighting factor for use in the sponsored Internet search.

14. A system for determining search terms for sponsored search, the system comprising:

a processor configured to execute a search term recommendation module, wherein the search term recommendation module, when executed, is configured to;

identify a plurality of Internet users served a digital Internet ad;

determine a number of times each of the plurality of Internet users selects the digital Internet ad;

determine each search term used by each of the plurality of Internet users in performing an Internet search;

monitor Internet activity of each of the plurality of users;

determine a correlation level between each search term and the digital Internet ad based on the number of times each of the plurality of Internet users select the digital Internet ad and the Internet activity of each of the plurality of Internet users; and

determine at least one search term for a sponsored Internet search based on the correlation level associated with each search term.

15. The system of claim 14, wherein the search term recommendation module, when executed by the processor, is further configured to:

determine a number of times each search term is used by each of the plurality of Internet users to perform an Internet; and

determine a correlation level between each search term and the digital Internet ad based on the number of times each of the plurality of Internet users select the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search.

16. The system of claim 14, wherein the search term recommendation module, when executed by the processor, is further configured to serve the digital Internet ad to a predetermined number of Internet users.

17. The system of claim 14, wherein the search term recommendation module, when executed by the processor, is further configured to determine each search term used by each of the plurality of Internet users in performing an Internet search over a predetermined amount of time.

18. The system of claim 17, wherein the search term recommendation module, when executed by the processor, is further configured to determine the number of times each search term is used by each of the plurality Internet users to perform an Internet search over the predetermined amount of time.

19. The system of claim 14, wherein the search term recommendation module, when executed by the processor, is further configured to:

determine a weighting factor associated with each search term based on the number of times each of the plurality of Internet users select the digital Internet ad and the number of times each search term is used by each of the plurality of Internet users to perform an Internet search; and

determine at least one search term for a sponsored Internet search comprises selecting a search term having a highest weighting factor for use in the sponsored Internet search.