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Method and apparatus for conveying content acquisition opportunities upon detection of proximity to interactive signage

  • US 20100125881A1
  • Filed: 11/17/2008
  • Published: 05/20/2010
  • Est. Priority Date: 11/17/2008
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for automatically delivering preferred content opportunities to users following wireless identification of the user in association with interactive signage, the method comprising:

  • detecting a proximity of a portable device to an interactive sign, the interactive sign being associated with a content item, the portable device being associated with a user and having a user identifier;

    generating a unique identifier in association with detecting the proximity between the interactive sign and the portable device, the unique identifier correlating the user identifier and the content item; and

    transmitting the unique identifier to a content site that conveys to a device separate from the portable device an opportunity for the user to acquire a digital representation of the content item.

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