Method and apparatus for conveying content acquisition opportunities upon detection of proximity to interactive signage
First Claim
1. A computer-implemented method for automatically delivering preferred content opportunities to users following wireless identification of the user in association with interactive signage, the method comprising:
- detecting a proximity of a portable device to an interactive sign, the interactive sign being associated with a content item, the portable device being associated with a user and having a user identifier;
generating a unique identifier in association with detecting the proximity between the interactive sign and the portable device, the unique identifier correlating the user identifier and the content item; and
transmitting the unique identifier to a content site that conveys to a device separate from the portable device an opportunity for the user to acquire a digital representation of the content item.
1 Assignment
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Accused Products
Abstract
Automatically conveying content acquisition opportunities to users following detection of proximity to interactive signage. This may entail detecting proximity of a portable device to an interactive sign. The interactive sign is associated with a content item, such as music or a video that may be playing on or with the interactive sign. The portable device is associated with a user and has a user identifier. A unique identifier is generated in association with the proximity detection, which correlates the user identifier and the content item. The unique identifier is transmitted to a content site, which has some form of identification of both the user identifier as well as the corresponding content item. The content site then conveys to a device separate from the portable device an opportunity for the user to acquire a digital representation of the content item.
24 Citations
23 Claims
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1. A computer-implemented method for automatically delivering preferred content opportunities to users following wireless identification of the user in association with interactive signage, the method comprising:
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detecting a proximity of a portable device to an interactive sign, the interactive sign being associated with a content item, the portable device being associated with a user and having a user identifier; generating a unique identifier in association with detecting the proximity between the interactive sign and the portable device, the unique identifier correlating the user identifier and the content item; and transmitting the unique identifier to a content site that conveys to a device separate from the portable device an opportunity for the user to acquire a digital representation of the content item. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for automatically delivering preferred content opportunities to users following wireless identification of the user in association with interactive signage, the system comprising:
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means for detecting a proximity of a portable device to an interactive sign, the interactive sign being associated with a content item, the portable device being associated with a user and having a user identifier; means for generating a unique identifier in association with detecting the proximity between the interactive sign and the portable device, the unique identifier correlating the user identifier and the content item; and means for transmitting the unique identifier to a content site that conveys to a device separate from the portable device an opportunity for the user to acquire a digital representation of the content item. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An apparatus for automatically delivering preferred content opportunities to users following wireless identification of the user in association with interactive signage, the apparatus comprising:
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a proximity detection module, which detects a proximity of a portable device to an interactive sign, the interactive sign being associated with a content item, the portable device being associated with a user and having a user identifier; a unique identifier generation module, which generates a unique identifier in association with detecting the proximity between the interactive sign and the portable device, the unique identifier correlating the user identifier and the content item; and a communications module, which transmits the unique identifier to a content site that conveys to a device separate from the portable device an opportunity for the user to acquire a digital representation of the content item. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A method for automatically delivering preferred content opportunities to users following wireless identification of the user in association with interactive signage, the method comprising:
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receiving a unique identifier that includes a user identifier and a content identifier corresponding to a separately detected proximity of a portable device to an interactive sign, the interactive sign being associated with a content item identified by the content identifier, the portable device having the user identifier; verifying a user associated with the user identifier and an availability of a digital representation of the content item in association receiving the unique identifier; and conveying to a device separate from the portable device an opportunity for the user to acquire the digital representation of the content item.
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23. A system for automatically delivering preferred content opportunities to users following wireless identification of the user in association with interactive signage, the method comprising:
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means for receiving a unique identifier that includes a user identifier and a content identifier corresponding to a separately detected proximity of a portable device to an interactive sign, the interactive sign being associated with a content item identified by the content identifier, the portable device having the user identifier; means for verifying a user associated with the user identifier and an availability of a digital representation of the content item in association receiving the unique identifier; and means for conveying to a device separate from the portable device an opportunity for the user to acquire the digital representation of the content item.
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Specification