METHOD FOR ADVERTISING IN IP MULTIMEDIA SUBSYSTEM AND SERVER AND TERMINAL THEREOF

• US 20100128666A1
• Filed: 04/26/2007
• Published: 05/27/2010
• Est. Priority Date: 07/07/2006
• Status: Active Grant

• Current Assignee: LG Electronics, Inc. (LG Corporation)
• Original Assignee: LG Electronics, Inc. (LG Corporation)
• Inventors: Cadene, Olivier, Masson, Romain
• Granted Patent: US 8,780,794 B2
• Time in Patent Office: Days
• US Class Current: 370/328
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04L 65/1016 IP multimedia subsystem [IMS]
• CPC Class Codes: H04L 65/1083 In-session procedures
• CPC Class Codes: H04L 65/1096 Supplementary features, e.g. call forwarding or call holding systems providing special services or facilities to telephony subscribers H04M3/42
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 67/147 Signalling methods or messages providing extensions to protocols defined by standardisation

Abstract

Disclosure may be to allow a Service Provider (or operator) to intercept SIP messages (e.g., SIP INVITE method, or SIP MESSAGE method) in the path of the IMS signaling link and insert advertising information therein, thereby delivering the advertising information inserted in the SIP messages to one or more end users (i.e., originating end or terminating end, or all of them).

Claims

1. A method for advertising in IP Multimedia Subsystem (IMS), the method comprising:

receiving, by a first entity, a first message toward a target terminal, the first message originated by a source terminal;

sending, by the first entity, the first message to a second entity;

receiving, by the first entity, from the second entity the first message including first advertising information inserted by the second entity; and

sending, by the first entity, to the target terminal the first message having the first advertising information.

2. The method of claim 1, wherein the step of the sending the first message to a first entity includes:

checking whether a user of the target terminal has requested an advertising service by analyzing the user'"'"'s subscription information; and

inserting route header fields in the first message if the user has requested the advertising service.

3. The method of claim 2, wherein the route header fields include each address of the first entity and the second entity.

4. The method of claim 3, wherein the first entity is a Call Session Control Unit (S-CSCF) and the second entity is an application server dedicated to advertising.

5. The method of claim 1, wherein the message is a type of message based on Session Initiation Protocol (SIP).

6. The method of claim 1, wherein the source terminal and the target terminal have a subscription to the same or different SIP Core Home Network each other.

7. The method of claim 6, wherein if the source terminal and the target terminal have a subscription to a different SIP Core Home Network respectively, both the first entity and the second entity are configured in an originating Home Network or a terminating Home Network.

8. The method of claim 1, further comprising:

receiving, by the first entity, from the target terminal a second message in response of the first message;

sending, by the first entity, the second message to the second entity;

receiving, by the first entity, from the second entity the second message including second advertising information inserted by the second entity; and

sending, by the first entity, to the source terminal the second message having the second advertising information.

9. The method of claim 8, wherein the second advertising information is the same as or different with the first advertising information.

10. The method of claim 9, wherein the first or second advertising information includes at least one of the following:

one or more commercial advertisements;

sports or current news;

weather forecasting information;

insecurity information;

shopping information;

localized and customized information; and

.

link information to buy a product.

11. The method of claim 9, wherein the first advertising information inserts a header or a body of the first message, and

the second advertising information inserts a header or a body of the second message.

12. The method of claim 11, wherein the first or second advertising information is in such a format as a text, an audio, an image or a video.

13. A method for advertising in IP Multimedia Subsystem (IMS), comprising:

sending, by the application server, a session initiating message toward one or more terminating terminal in order to establish a first session, the session initiating message sent from one or more originating terminal;

establishing, by an application server, a second session in order to sending advertising information; and

sending, by the application server, the advertising information through the established second session to either or both of the originating terminals and the terminating terminals.

14. The method of claim 13, wherein the second session is independent to the first session, and

the second session is established after completing the first session.

15. The method of claim 13, wherein each of the first and second session is a session based on SIP, and

the application server is configured in a originating Home Network or a terminating Home Network.

16. The method of claim 13, wherein the first session is a chat or call session based on SIP.

17. The method of claim 13, wherein the advertising information is inserted in a message based on SIP and the message is sent to either or both of the originating terminals and the terminating terminals.

18. The method of claim 17, wherein the message includes a SIP INVITE.

19. The method of claim 17, wherein the advertising information is in streaming format providing one or more advertisements.

20. The method of claim 17, wherein the advertising information is localized or customized information for each user of the originating terminals or the terminating terminals.

21. The method of claim 17, wherein the advertising information is inserted in a header or body of the message.

22. The method of claim 13, wherein the advertising information is sent to either or both of the originating terminals and the terminating terminals via a SIP Core Network in the established second session during the first session.

23. A method for advertising in IP Multimedia Subsystem (IMS), comprising:

intercepting a message based on SIP;

inserting advertising information in the message; and

sending the message including the advertising information to one or more target terminals.

24. The method of claim 23, wherein the advertising information is inserted in a header or body of the message.

25. The method of claim 23, wherein the message is a SIP MESSAGE, SIP INVITE or 200 OK.

26. The method of claim 23, wherein the advertising information is inserted in the message by an application server dedicated to advertising or a CPM (Converged IP Message).

27. The method of claim 26, wherein the message including the advertising information is sent, by the application server or the CPM, to the one or more target terminals via one or more Call Session Control Units (CSCFs).

28. An application server for advertising in IP Multimedia Subsystem (IMS), the server comprising:

receiver for receiving a message based on SIP from a entity;

controller for inserting advertising information in the message; and

transmitter for sending the message including the advertising information to one or more target terminals via the entity.

29. The application server of claim 28, wherein the entity is one or more Call Session Control Units (CSCFs).

30. The application server of claim 28, wherein the message is a message based on SIP.

31. The application server of claim 28, the advertising information is inserted in a header or body of the message.

32. The application server of claim 28, wherein the advertising information includes at least one of the following:

one or more commercial advertisements;

sports or current news;

weather forecasting information;

insecurity information;

shopping information;

localized and customized information; and

.

link information to buy a product.