METHOD AND SYSTEM FOR PRODUCT SERVICES ANALYSIS AND OPTIMIZATION

• US 20100131333A1
• Filed: 08/06/2008
• Published: 05/27/2010
• Est. Priority Date: 08/06/2007
• Status: Abandoned Application

• Current Assignee: Thomson Licensing (Vantiva SA)
• Original Assignee: Thomson Licensing (Vantiva SA)
• Inventors: Smart, Shay Donovun, Ball, Keith
• Application Number:
  US12/452,815
• Publication Number:
  US 20100131333A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Embodiments of the present invention provide a method, apparatus and system for analysis and optimization of product services including at least collecting information regarding at least a definition of a media content campaign and a performance of the media content campaign, and compiling the collected information for analysis, wherein the analysis determines the effectiveness of the media content campaign. In addition, historical, systemic or endemic marketing, merchandising, sales, and operational data about intended products or services to be advertised & promoted in the campaign are provided to a system where the system combines this with other campaign independent data and performs analysis that results in a recommendation (or set of recommendations) on what is needed to effectively execute the campaign.

Claims

1. A method in a content distribution system comprising the steps of:

collecting information regarding at least a definition of a media content campaign and a performance of the media content campaign; and

compiling said collected information for analysis;

wherein said analysis determines the effectiveness of the media content campaign.

2. The method of claim 1, wherein said performance information includes information regarding at least one of an order creation, content distribution, content playout and point of sale data.

3. The method of claim 2, wherein said content distribution information includes information regarding at least one of media scheduling, media packaging and media transport.

4. The method of claim 1, wherein said information includes user input information.

5. The method of claim 4, wherein said user input information includes information regarding results of interviews and surveys.

6. The method of claim 1, wherein said analysis includes:

evaluating intrinsic information regarding at least one of content and services to be delivered;

evaluating extrinsic information and services delivery data; and

performing an analysis using said intrinsic and extrinsic information to determine optimization parameters for said content distribution system.

7. The method of claim 6, wherein said intrinsic information comprises at least one of historical, systemic and endemic marketing, merchandising, sales, and operational data.

8. The method of claim 6, wherein said extrinsic information comprises at least one of customer and site demographics.

9. The method of claim 1, wherein said media content campaign comprises an advertising campaign.

10. The method of claim 1, further comprising using the results of the analysis to provide a recommendation on campaign changes needed to be made to perform an effective execution of the media content campaign.

11. An apparatus, comprising:

a memory for storing information regarding at least a definition of a media content campaign and performance information of the media content campaign in a content distribution system; and

a processor for collecting said information regarding at least a definition of a media content campaign and a performance of the media content campaign and compiling said collected information for analysis.

12. The apparatus of claim 11, wherein said processor further analyzes the compiled information to determine an effectiveness of the media content campaign.

13. The apparatus of claim 12, wherein said analysis includes:

evaluating intrinsic information regarding at least one of content and services to be delivered;

evaluating extrinsic information and services delivery data; and

performing an analysis using said intrinsic and extrinsic information to determine optimization parameters for said content distribution system.

14. The apparatus of claim 11, wherein said performance information includes information regarding at least one of an order creation, content distribution, content playout and point of sale data for the media content.

15. The method of claim 14, wherein said content distribution information includes information regarding at least one of media scheduling, media packaging and media transport for the media content.

16. The apparatus of claim 11, wherein said processor further uses the results of the analysis to provide a recommendation on campaign changes needed to be made to perform an effective execution of the media content campaign.

17. A system, comprising:

at least one source of media content;

at least one means for receiving a media content campaign definition; and

a content distribution system including at least an apparatus, comprising;

a memory for storing information regarding at least a definition of the media content campaign and performance information of the media content campaign in the content distribution system; and

a processor for collecting said information regarding at least a definition of a media content campaign and a performance of the media content campaign and compiling said collected information for analysis.

18. The system of claim 17, wherein said processor further analyzes the compiled information to determine an effectiveness of the media content campaign in the content distribution system.