System and Method to Transform Website User Information into Sales Prospects, Sales Leads and Sales Intelligence
First Claim
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1. A computer implemented method of collecting information about each website user from a plurality of sources, then transforming the information collected into a plurality of sales leads each of which would comprise of:
- name and contact information of the user (if identified without ambiguity) or names and contact information of possible users (if there is ambiguity); and
name of the company; and
location of the user; and
user intent e.g., job seeker or sales lead looking for a specific product or a product family or a solution or a solution family etc.; and
text and non-text elements which were of interest to the user (combination of hypertext, anchor text in hyperlinks, page title, meta-tags, search terms used, text and non-text elements on the referring page, text and non-text elements either clicked on or hovered on by the user etc.); and
pages visited during the visit and all visible text and non-text elements on all the pages visited along with text and non-text elements extracted from mouse movement and mouse hovering information on all the pages visited; and
campaign information—
if the user'"'"'s website visit was a result of a marketing or sales campaign such as an email or a webinar or a search engine campaign or a tradeshow etc., the information related to the campaign; and
all the above information from past visits by this user; and
all the above information from past visits by all users from this company; and
all the above information from past visits by related companies; and
all the above information from past users who may share any of the above elements in common with this user; and
cluster of above information based on company name, keywords, and phrases.
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Abstract
A method collects data about each website user from multiple sources, transforms this data into information suitable for sales leads, analyzes the raw data and the transformed information for multiple related website users, and packages all such relevant information across multiple related website users into sales lead information capsules that can then be distributed individually to third parties.
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Citations
15 Claims
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1. A computer implemented method of collecting information about each website user from a plurality of sources, then transforming the information collected into a plurality of sales leads each of which would comprise of:
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name and contact information of the user (if identified without ambiguity) or names and contact information of possible users (if there is ambiguity); and name of the company; and location of the user; and user intent e.g., job seeker or sales lead looking for a specific product or a product family or a solution or a solution family etc.; and text and non-text elements which were of interest to the user (combination of hypertext, anchor text in hyperlinks, page title, meta-tags, search terms used, text and non-text elements on the referring page, text and non-text elements either clicked on or hovered on by the user etc.); and pages visited during the visit and all visible text and non-text elements on all the pages visited along with text and non-text elements extracted from mouse movement and mouse hovering information on all the pages visited; and campaign information—
if the user'"'"'s website visit was a result of a marketing or sales campaign such as an email or a webinar or a search engine campaign or a tradeshow etc., the information related to the campaign; andall the above information from past visits by this user; and all the above information from past visits by all users from this company; and all the above information from past visits by related companies; and all the above information from past users who may share any of the above elements in common with this user; and cluster of above information based on company name, keywords, and phrases. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer implemented method to analyze multiple related sales leads to further transform and package a plurality of sales leads into a plurality of related sales lead information capsules that can be independently distributed to third parties.
- 10. Seller user interfaces to search, buy and tag leads.
Specification