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USING LOCATION-SPECIFIC PRICE AND/OR PERFORMANCE INFORMATION IN AN AD SYSTEM

  • US 20100131350A1
  • Filed: 01/25/2010
  • Published: 05/27/2010
  • Est. Priority Date: 09/03/2003
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request;

    b) determining, with the computer system, whether an ad has geolocation-specific price information corresponding to the geolocation information accepted;

    c) responsive to a determination, with the computer system, that the ad has geolocation-specific price information corresponding to the geolocation information accepted, determining, with the computer system, a score of the ad using the geolocation-specific price information of the ad corresponding to the geolocation information accepted, otherwise, responsive to a determination, with the computer system, that the ad does not have geolocation-specific price information corresponding to the geolocation information accepted, determining, with the computer system, the score of the ad using general price information of the ad; and

    d) controlling the serving the ad, for rendering on a client device, using the determined score.

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