METHOD OF EVALUATING ACCEPTABILITY OF DIRECT MAIL ITEMS

• US 20100131354A1
• Filed: 11/18/2009
• Published: 05/27/2010
• Est. Priority Date: 11/18/2008
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: SHORTALL, PETER, BALEKDJIAN, RICHARD
• Application Number:
  US12/621,042
• Publication Number:
  US 20100131354A1
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A method is provided herein for evaluating acceptability of direct mail items, the method including preparing an interactive display showing a plurality of mail items. The mail items include one or more direct mail items of interest, with the direct mail items of interest being displayed in similar manner to the other mail items with no additional import being placed on the direct mail items of interest. The method further includes inquiring a plurality of respondents of the interactive display one or more questions as to how the respondents would treat each of the mail items if the respondents had received such mail items in customary fashion. Response dated to the questions is collected to evaluate the acceptability of the direct mail items of interest. Advantageously, with the subject invention, “challenger” direct mailings may be evaluated in a quicker and more thorough fashion than in the prior art.

Claims

1. A method of evaluating acceptability of direct mail items, said method comprising:

preparing a display showing a plurality of mail items, said mail items including one or more candidate direct mail items and one or more control mail items, said candidate direct mail items being displayed in similar manner to said control mail items;

inquiring one or more questions of a plurality of respondents of said display as to how the respondents would treat each of said mail items if the respondents had received said mail items in customary fashion; and

,

collecting response data to said questions to evaluate the acceptability of said candidate direct mail items.

2. A method as in claim 1, wherein said inquiring includes inquiring one or more questions as to whether the respondents would discard one or more of said mail items.

3. A method as in claim 1, wherein said inquiring includes inquiring one or more questions as to whether the respondents would set aside one or more of the mail items for later review.

4. A method as in claim 1, wherein said inquiring includes inquiring one or more questions as to whether the respondents would immediately read one or more of the mail items.

5. A method as in claim 1, wherein said candidate direct mail items are displayed simultaneously with said control mail items.

6. A method as in claim 1, wherein said display is interactive.

7. A system for evaluating acceptability of direct mail items, said system comprising:

a first computing device having a computer-readable storage medium with a set of instructions;

a second computing device having a display; and

a network operatively connecting said first and second computing devices;

wherein said first computing device transmits said set of instructions to said second computing device and said second computing device receives said set of instruction, said set of instructions configured to;

show a plurality of mail items on said display, said mail items including one or more candidate direct mail items and one or more control mail items, said candidate direct mail items being displayed in similar manner to said control mail items;

inquire for a response for one or more questions of a plurality of respondents of said display as to how the respondents would treat each of said mail items if the respondents had received said mail items in customary fashion; and

collect response data to said questions to evaluate the acceptability of said candidate direct mail items.

8. The system of claim 7, further comprising a processor, said processor configured to analyze said collected response data and evaluate the acceptability of said candidate direct mail items.

9. The system of claim 8, wherein said second computing device further includes said processor, wherein said processor receives the collected response data and said processor analyzes the collected response data on said second computing device.

10. The system of claim 8, wherein said first computing device further includes said processor, wherein said first computing device receives the collected response data and said processor analyzes the collected response data on said first computing device.

11. The system of claim 7, wherein said display is interactive.

12. The system of claim 7, wherein said first computing device transmits said set of instructions to at least two computing devices.

13. The system of claim 7, wherein said set of instructions are transmitted from at least two computing devices.

14. A computer-readable storage medium comprising instructions that when executed by a processor causes said processor to:

show a plurality of mail items on a display, said mail items including one or more candidate direct mail items and one or more control mail items, said candidate direct mail items being displayed in similar manner to said control mail items;

inquire a response for one or more questions of a plurality of respondents of said display as to how the respondents would treat each of said mail items if the respondents had received said mail items in customary fashion; and

,

collect response data to said questions to evaluate the acceptability of said candidate direct mail items.