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Methods and Systems of Measuring the Effectiveness of Advertising Content and Producing Standardized Advertising Content Effectiveness Scores

  • US 20100131356A1
  • Filed: 11/19/2009
  • Published: 05/27/2010
  • Est. Priority Date: 11/21/2008
  • Status: Abandoned Application
First Claim
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1. A method for measuring effectiveness of advertising content comprising:

  • selecting an advertisement for marketing a product or service offered by a vendor;

    presenting a series of survey questions for measuring consumer reaction to advertising content, wherein the survey questions are administered to a plurality of consumers following the consumer'"'"'s viewing of the advertisement; and

    calculating a standardized advertising content effectiveness score, wherein the standardized advertising content effectiveness score is based on at least one of the following;

    a persuasion index, a watchability index, demographic information relating to the plurality of consumers, or metadata relating to the advertisement;

    wherein the persuasion index is directed to the consumer'"'"'s impression about a brand of the vendor; and

    wherein the watchability index is directed to the consumer'"'"'s interest in watching the advertisement again.

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