METHOD, SYSTEM AND COMPUTER PROGRAM PRODUCT FOR DISTRIBUTING A MARKETING MESSAGE OVER MOBILE DEVICES
First Claim
1. A method for distributing a marketing message over mobile devices, the method comprising the steps of:
- receiving an offer of an incentive for a user of a mobile device to participate in distributing the marketing message;
retrieving a contact list of individuals from said mobile device, said retrieving being facilitated by a software module received by said mobile device;
compiling a list of selected individuals from said contact list to receive the marketing message;
sending said selected individuals the marketing message, said sending being facilitated by said software module; and
tracking a number of said selected individuals that were sent the marketing message.
1 Assignment
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Accused Products
Abstract
A method for distributing a marketing message over mobile devices includes the steps of receiving an offer of an incentive for a user of a mobile device to participate in distributing the marketing message. The method includes the steps retrieving a contact list of individuals from the mobile device, the retrieving being facilitated by a software module received by the mobile device, and compiling a list of selected individuals from the contact list to receive the marketing message. The method includes the steps sending the selected individuals the marketing message, the sending being facilitated by the software module, and tracking a number of the selected individuals that were sent the marketing message.
11 Citations
26 Claims
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1. A method for distributing a marketing message over mobile devices, the method comprising the steps of:
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receiving an offer of an incentive for a user of a mobile device to participate in distributing the marketing message; retrieving a contact list of individuals from said mobile device, said retrieving being facilitated by a software module received by said mobile device; compiling a list of selected individuals from said contact list to receive the marketing message; sending said selected individuals the marketing message, said sending being facilitated by said software module; and tracking a number of said selected individuals that were sent the marketing message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for distributing a marketing message over mobile devices, the method comprising:
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steps for receiving an offer of an incentive; steps for retrieving a contact list on a mobile device; steps for compiling a list of selected individuals; steps for sending said selected individuals the marketing message; and steps for tracking a number of said selected individuals that were sent the marketing message. - View Dependent Claims (11, 12, 13, 14)
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15. A computer program product for distributing a marketing message over mobile devices, the computer program product comprising:
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computer program code for receiving an offer of an incentive for a user of a mobile device to participate in distributing the marketing message; computer program code for retrieving a contact list of individuals from said mobile device; computer program code for compiling a list of selected individuals from said contact list to receive the marketing message; computer program code for sending said selected individuals the marketing message; comprising computer program code for tracking a number of said selected individuals that were sent the marketing message; and a computer-readable medium storing said computer program code. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for distributing a marketing message over mobile devices, the system comprising:
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means for offering an incentive for a user of a mobile device to participate in distributing the marketing message; and means for retrieving a contact list on a mobile device, compiling a list of selected individuals, and sending said selected individuals the marketing message. - View Dependent Claims (25, 26)
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Specification