METHOD AND SYSTEM FOR PROMOTING USER GENERATION OF CONTENT

• US 20100131384A1
• Filed: 11/06/2009
• Published: 05/27/2010
• Est. Priority Date: 11/06/2008
• Status: Active Grant

• Current Assignee: Bazaarvoice Incorporated
• Original Assignee: Bazaarvoice Incorporated
• Inventors: Chen, Andrew, Smolev, Maksim Borisovich, Decker, Sam
• Granted Patent: US 8,214,261 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Systems and methods for promoting user generation of content are disclosed. More particularly, embodiments of systems and methods to facilitate the generation of content by users are disclosed. Specifically, in one embodiment, in order to drive generation of desired content, the generation of content by a user may be linked to an opportunity to generate additional content (where the two types of content may be the same or different). In particular, in certain embodiments when a user has generated a first type of content the opportunity to generate a second type of content may be presented to that user

Claims

1. A method for distributing generated content, comprising

receiving, at a content distribution system, first user-generated content of a first type from a user, where the first user-generated content was generated at a first web site and the first user-generated content is associated with a product or a category;

determining a content generation opportunity for the user, where the content generation opportunity is configured to present the user with the opportunity to generate second user-generated content of a second type associated with the product or category, and the content generation opportunity is determined based on the first type of user-generated content received, the user and the product or category; and

presenting the content generation opportunity to the user at the first web site.

2. The method of claim 1, wherein the content generation opportunity comprises at least one question corresponding to the product or category.

3. The method of claim 1, wherein the content generation opportunity comprises the opportunity to generate a review for the product.

4. The method of claim 1, wherein the first type and the second type are the same.

5. The method of claim 1, wherein the content generation opportunity comprises a question or an opportunity to generate a review corresponding to a second product for which the user has previously generated third user-generated content.

6. The method of claim 1, wherein the first user-generated content and the second user-generated content are generated using a content generation tool at the web site.

7. The method of claim 1, wherein the content distribution system hosts the user-generated content.

8. The method of claim 1, wherein incorporating the first user-generated content into a portion of the first web site of a retailer, including displaying the first user-generated content on the site of the retailer in conjunction with the product or category.

9. The method of claim 8, further comprising formatting the user-generated content based upon the site of the retailer.

10. A system for distributing generated content, comprising

a first computing device implementing a first web site, including at least one web page associated with a product or category;

a second computing device implementing a content distribution system, the third computing device executing computer instructions for;

receiving, at a content distribution system, first user-generated content of a first type from a user, where the first user-generated content was generated at the at least one web page of the first web site and the first user-generated content is associated with the product or the category;

determining a content generation opportunity for the user, where the content generation opportunity is configured to present the user with the opportunity to generate second user-generated content of a second type associated with the product or category, and the content generation opportunity is determined based on the first type of user-generated content received, the user and the product or category;

presenting the content generation opportunity to the user at the first web site.

11. The system of claim 10, wherein the content generation opportunity comprises at least one question corresponding to the product or category.

12. The system of claim 10, wherein the content generation opportunity comprises the opportunity to generate a review for the product.

13. The system of claim 10, wherein the first type and the second type are the same.

14. The system of claim 10, wherein the content generation opportunity comprises a question or an opportunity to generate a review corresponding to a second product for which the user has previously generated third user-generated content.

15. The system of claim 10, wherein the first user-generated content and the second user-generated content are generated using a content generation tool at the web site.

16. The system of claim 10, wherein the content distribution system hosts the user-generated content.

17. The system of claim 10, wherein incorporating the first user-generated content into a portion of the first web site of a retailer, including displaying the first user-generated content on the site of the retailer in conjunction with the product or category.

18. The system of claim 17, further comprising formatting the user-generated content based upon the site of the retailer.