Method and apparatus for accessing electronic data via a familiar printed medium
First Claim
Patent Images
1. A method for displaying tailored programming material to a user, comprising the steps of:
- providing at least one machine recognizable feature within a printed matter;
providing a database comprising programming material associated with the at least one machine recognizable feature;
recognizing the at least one machine recognizable feature of the printed matter using a feature recognizing device coupled to a recognition device;
identifying encoded data associated with at least one machine recognizable feature of the printed matter;
presenting a plurality of options on a display;
selecting at least one of the plurality of options;
transmitting, using the user device, data associated with the at least one machine recognizable feature and the at least one option selected to the database;
retrieving the selected programming material from the databaseupon receipt of the data;
displaying the programming material on the display.
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Accused Products
Abstract
The disclosed methods and apparatus relate generally to the electronics media industry, such as cable television (CATV), home shopping services, on-line computer services and computer memory applications. These methods and apparatus allow a user to access and make use of electronic media input and output devices by reference to and/or utilization of standard printed matter, such as magazines, textbooks, or any other printed matter that can be correlated to electronic media.
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Citations
27 Claims
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1. A method for displaying tailored programming material to a user, comprising the steps of:
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providing at least one machine recognizable feature within a printed matter; providing a database comprising programming material associated with the at least one machine recognizable feature; recognizing the at least one machine recognizable feature of the printed matter using a feature recognizing device coupled to a recognition device; identifying encoded data associated with at least one machine recognizable feature of the printed matter; presenting a plurality of options on a display; selecting at least one of the plurality of options; transmitting, using the user device, data associated with the at least one machine recognizable feature and the at least one option selected to the database; retrieving the selected programming material from the database upon receipt of the data; displaying the programming material on the display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 24, 25)
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16. A system for displaying programming material to a user, the system comprising:
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a printed matter having at least one machine recognizable feature, wherein said machine recognizable feature has a plurality of portions of encoded data, each of said plurality of portions comprises a link to different content information; a user device including; a feature recognition device configured to recognize said feature, a display configured to present a plurality of options upon recognizing said feature; a transmitter configured to transmit a coded signal upon recognition of said feature and selection of said option; and an intelligent controller configured to access said programming material in response to receiving said coded signal and cause said programming material to be displayed on said display; and wherein upon a user selecting at least one said response option, retrieves said content from a data base, causing said programming material to be displayed on said user'"'"'s display unit. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 26)
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27. A system for displaying programming material to a user, the system comprising:
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a printed matter having at least one machine recognizable feature, wherein said machine recognizable feature has a plurality of portions of encoded data, each of said plurality of portions comprises a link to different content information; a user device including; a feature recognition device configured to recognize said feature, a display configured to present a plurality of options upon recognizing said feature; and a transmitter configured to transmit a coded signal upon recognition of said feature and selection of said option; and an intelligent controller configured to access said programming material in response to receiving said coded signal and cause said programming material to be displayed on said display.
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Specification