System and Method for Auctioning Avails
First Claim
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1. A system for auctioning asset delivery options in a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to an aggregate audience of target users, said system comprising:
- a traffic interface for receiving information regarding said aggregate audience, wherein said information comprises one or more classification parameters associated with each said target user of said aggregate audience;
a user interface for receiving, from each of a plurality of asset providers, an identification of at least one asset for distribution within said broadcast network, one or more targeting parameters associated with each said asset, and a value per impression for one or more segments of said aggregate audience, wherein each said classification parameter and each said targeting parameter identifies one of said segments of said aggregate audience; and
a processor, said processor having logic for;
determining, from a set of defined auctioning models, a first auctioning model for auctioning a first asset delivery option and a second auctioning model for auctioning a second asset delivery option; and
auctioning said first asset delivery option via said first auctioning model and said second asset delivery option via said second auctioning model.
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Abstract
A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1708) via the broadcast network.
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Citations
58 Claims
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1. A system for auctioning asset delivery options in a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to an aggregate audience of target users, said system comprising:
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a traffic interface for receiving information regarding said aggregate audience, wherein said information comprises one or more classification parameters associated with each said target user of said aggregate audience; a user interface for receiving, from each of a plurality of asset providers, an identification of at least one asset for distribution within said broadcast network, one or more targeting parameters associated with each said asset, and a value per impression for one or more segments of said aggregate audience, wherein each said classification parameter and each said targeting parameter identifies one of said segments of said aggregate audience; and a processor, said processor having logic for; determining, from a set of defined auctioning models, a first auctioning model for auctioning a first asset delivery option and a second auctioning model for auctioning a second asset delivery option; and auctioning said first asset delivery option via said first auctioning model and said second asset delivery option via said second auctioning model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for use with a computer-based system for auctioning asset delivery options in a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple target users, the method comprising:
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identifying first and second asset delivery options for delivering content, wherein said first and second asset delivery options are part of a single asset delivery opportunity; providing, via said computer-based auctioning system, information regarding said first and second asset delivery options to one or more asset providers; receiving from one or more of said asset providers, via said computer-based auctioning system, bids associated with said first and second asset delivery options; and executing logic, in connection with said computer-based auctioning system, for; determining, from a set of defined auctioning models, a first auctioning model for auctioning a first asset delivery option and a second auctioning model for auctioning a second asset delivery option; and auctioning said first asset delivery option using said first auctioning model and said second asset delivery option via said second auctioning model. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A method for use with a computer-based system for auctioning assets to target users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to an aggregate audience of said target users, the method comprising:
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providing, via said computer-based auctioning system, information regarding one or more asset delivery options for delivering content to said aggregate audience, wherein said aggregate audience comprises a plurality of at least partially overlapping segments; receiving, via said computer-based auctioning system, bids associated with said asset delivery options from one or more asset providers, wherein each of said bids comprises a value per impression for one of said segments of said aggregate audience; running, via said computer-based auctioning system, a sub-auction for each of a plurality of factions within said aggregate audience, wherein each of said factions comprises a smaller fractional portion of said aggregate audience than does each of said segments; determining, via said computer-based auctioning system, a winning bid, wherein said winning bid is based on a collective outcome of each of said sub-auctions; and based on said winning bid, selecting an asset associated with said winning bid for insertion into a content stream of said broadcast network for delivery during said asset delivery option. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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47. A method for use with a computer-based system for auctioning assets to target users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to an aggregate audience of said target users, the method comprising:
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providing, via said computer-based auctioning system, information regarding one or more asset delivery options for delivering content to said aggregate audience, wherein said aggregate audience comprises a plurality of at least partially overlapping segments; receiving, via said computer-based auctioning system, bids associated with said asset delivery options from one or more asset providers, wherein each of said bids comprises a value per impression for one of said segments of said aggregate audience; first determining, via said computer-based auctioning system, a winning bid from among said bids; and second determining, via said computer-based auctioning system, a payment to be made in connection with said winning bid, wherein said payment is based at least in part on one or more non-winning bids and a measurement of a size of at least a portion of an audience segment. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55)
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56. A method for use with a computer-based system for auctioning assets to target users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to an aggregate audience of said target users, the method comprising:
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providing, via said computer-based auctioning system, information regarding first and second asset delivery options for delivering content to said aggregate audience, wherein said aggregate audience comprises a plurality of at least partially overlapping segments; receiving from one or more asset providers, via said computer-based auctioning system, bids associated with said first and second asset delivery options, wherein each said bid comprises a value per impression for one of said segments of said aggregate audience; first determining, via said computer-based auctioning system, a first winning bid for said first asset delivery option and a second winning bid for said second asset delivery option a from among said bids; and second determining, via said computer-based auctioning system, first and second payments to be made in connection with said first and second winning bids, respectively, wherein said first payment is based at least in part on an amount that any of said asset providers is willing to pay to have said first winning bid and an amount that one or more non-winning asset providers are willing to pay to have one of said first and second winning bids. - View Dependent Claims (57)
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58. A method for use with a computer-based system for auctioning assets to target users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to an aggregate audience of target users, the method comprising:
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receiving, via said computer-based auctioning system, a first bid for a first segment of said aggregate audience; receiving, via said computer-based auctioning system, a second bid for a second segment of said aggregate audience, wherein said first and second segments each comprise one or more overlapping portions; and considering said overlapping portions, determining, via said computer-based auctioning system, a winning bid and a payment to be made in connection with said winning bid to maximize revenue.
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Specification