SYSTEM FOR ADVERTISING INTEGRATION WITH AUXILIARY INTERFACE

• US 20100138298A1
• Filed: 08/24/2009
• Published: 06/03/2010
• Est. Priority Date: 04/02/2008
• Status: Abandoned Application

• Current Assignee: Inhance Technology
• Original Assignee: Inhance Technology
• Inventors: Fitzgerald, William, Bermingham, Peter, Prendergast, Paul, Hannigan, Frank
• Application Number:
  US12/546,675
• Publication Number:
  US 20100138298A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06F 21/88 Detecting or preventing theft or loss
• CPC Class Codes: G06F 2221/2111 Location-sensitive, e.g. geographical location, GPS
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 63/083 using passwords cryptographic mechanisms or cryptographic arrangements for entity authentication using a predetermined code H04L9/3226
• CPC Class Codes: H04L 63/10 for controlling access to devices or network resources
• CPC Class Codes: H04L 63/12 Applying verification of the received information cryptographic mechanisms or cryptographic arrangements for data integrity or data verification H04L9/32
• CPC Class Codes: H04W 12/06 Authentication
• CPC Class Codes: H04W 12/126 Anti-theft arrangements, e.g. protection against subscriber identity module [SIM] cloning

Abstract

There is provided a system for managing advertisement using an auxiliary user interface to a provided electronic device, the system comprising a provided user device and an advertising data server configured to communicate with the provided user device through the communication link. The advertising data server may be configured to communicate with the provided user device through the communication link, and the advertising data server further comprises a user information database and an advertising server database wherein the advertising data server is configured to transmit advertising information to the provided user device; and wherein the provided electronic device is configured to: present an advertising message within the auxiliary interface without requiring authentication of the user through the primary access interface; and accept input from a user through the auxiliary interface to access a service available from the provided electronic device, wherein the user may access the service without first being authenticated through the primary access interface.

Claims

1. A system for managing advertisement using an auxiliary user interface to a provided electronic device, comprising:

a provided user device comprising;

a processor coupled to a user interface comprising a display and data entry device, the user interface further including;

a primary access interface for input and output to the provided electronic device; and

an auxiliary interface for input and output to the provided electronic device;

a volatile memory coupled to the processor;

a nonvolatile memory coupled to the processor; and

a communication link coupled to the processor;

an advertising data server configured to communicate with the provided user device through the communication link, the advertising data server further comprising a user information database and an advertising server database;

wherein the advertising data server is configured to transmit advertising information to the provided user device; and

wherein the provided electronic device is configured to;

present an advertising message within the auxiliary interface without requiring authentication of the user through the primary access interface; and

accept input from a user through the auxiliary interface to access a service available from the provided electronic device, wherein the user may access the service without first being authenticated through the primary access interface.

2. The system as defined in claim 1 wherein the advertising data server is configured to transmit to the provided electronic device a location of a business advertised in the advertising message.

3. The system as defined in claim 1 wherein the provided electronic device is configured to:

determine a current location of the provided electronic device;

obtain from advertising data server database one or more locations of businesses within a predetermined distance of the provided electronic device; and

display one or more advertisements for the businesses within the predetermined distance.

4. The system as defined in claim 1 wherein advertising data server is configured to:

store a pre-specified advertisement filter criterion specified by the user; and

suppress one or more advertisement messages that do not satisfy the pre-specified advertising criterion.

5. The system as defined in claim 1 wherein advertising data server is configured to:

retrieve a list of products frequently purchased by the user from the user information database;

determine that a product frequently purchased by the user is for sale by a business within a predetermined distance of the provided electronic device; and

transmit a message to the provided electronic device indicating that the product frequently purchased by the user is available for purchase at the business within a predetermined distance.

6. The system as defined in claim 3 wherein the provided electronic device is configured to display a map indicating a location of the business within a predetermined distance.

7. The system as defined in claim 3 wherein the provided electronic device is configured to display a map indicating an iconic representation of the product frequently purchased by the user that is available for purchase at the respective business within a predetermined distance.

8. The system as defined in claim 1 wherein advertising data server is configured to:

retrieve a list of services frequently purchased by the user from user information database;

determine that a service frequently purchased by the user is for sale by a business within a predetermined distance of the provided electronic device; and

transmit to the provided electronic device a message indicating that the service frequently purchased by the user is available for purchase at the business within a predetermined distance.

9. The system as defined in claim 8 wherein advertising data server is configured to:

determine from the user information database a time of day range that the service frequently purchased is most likely to be purchased;

determine that the current time of day is within the time of day range; and

transmit to the provided electronic device a message indicating that the present time is a preferred time to purchase the service.

10. The system as defined in claim 1 wherein the advertising message further comprises a prompt to provide data entry to obtain more information regarding the advertising message.

11. The system as defined in claim 1 wherein the advertising message further comprises a prompt to provide data entry to:

suppress future displays of messages from the business advertised in the advertising message; and

suppress messages from advertisers similar to the business advertised in the advertising message.

12. The system as defined in claim 1 wherein the advertising data server is configured to:

track user responses to provided advertising messages; and

store the tracked user responses in the user information database.

13. The system as defined in claim 12 wherein the advertising data server is further configured to accumulate a fee total for providing advertising messages that were responded to by the user.

14. The system as defined in claim 12 wherein the fee total includes at least one of:

a weighted total advertising served fee;

a weighted total advertising viewed fee;

a weighted total click through fee; and

a weighted total purchase action fee.

15. The system as defined in claim 14 wherein the weighted total advertising served fee comprises the sum of each advertiser-specific per-message-served fee times the number of respective advertiser-specific advertising messages transmitted to the provided electronic device.

16. The system as defined in claim 14 wherein the weighted total advertising viewed fee comprises the sum of each advertiser-specific per-message-viewed fee times the number of respective advertiser-specific advertising messages viewed by the user of the provided electronic device.

17. The system as defined in claim 14 wherein the weighted total click through fee comprises the sum of each advertiser-specific per-message-clicked fee times the number of respective advertiser-specific advertising messages clicked on or otherwise selected for viewing by the user of the provided electronic device.

18. The system as defined in claim 14 wherein the weighted total click through fee comprises the sum of each advertiser-specific purchase action fee times the number of respective advertiser-specific purchases made by the user as a result of accessing advertising messages viewed by the user of the provided electronic device.

19. The system as defined in claim 1 wherein the advertising data server is further configured to transmit to an advertising business a periodic accounting of advertising charges accrued.

20. The system as defined in claim 1 wherein the advertising data server is further configured to interface to an advertising business and accept for service an advertising message submitted by the advertising business.

21. The system as defined in claim 20 wherein the advertising data server is further configured to interface to an advertising business and accept a schedule for serving the advertising message.

22. The system as defined in claim 20 wherein the advertising data server is further configured to interface to an advertising business and accept an identified user target for serving the advertising message.

23. The system as defined in claim 20 wherein the advertising data server is further configured to interface to an advertising business and accept an identified ad service broadcast limit for serving the advertising message.

24. The system as defined in claim 20 wherein the advertising data server is further configured to interface to an advertising business and accept an identified ad service time of day service limit for serving the advertising message.

25. The system as defined in claim 1 wherein the advertising data server is further configured to accept a user request to limit advertisements served to the provided electronic device used by the user.

26. The system as defined in claim 25 wherein the user request to limit advertisements served to the provided electronic device used by the user includes suppression of adult content.

27. The system as defined in claim 25 wherein the user request to limit advertisements served to the provided electronic device used by the user includes suppression of all advertising content.

28. The system as defined in claim 27 wherein the user request to limit advertisements served to the provided electronic device includes payment for suppression of advertisements served to the provided electronic device.

29. The system as defined in claim 27 wherein the advertising data server is further configured to accept a user profile for storing in the user information database.

30. The system as defined in claim 29 wherein the user profile comprises information gathered about the user by the provided electronic device.

31. The system as defined in claim 29 wherein the user profile comprises information entered by the user in response to a request transmitted to the provided electronic device.

32. The system as defined in claim 29 wherein the user profile comprises an acknowledgement to receive advertisements in exchange for compensation.

33. The system as defined in claim 32 wherein the compensation includes a rebate fee to be applied towards communication charges accrued by the use of the provided electronic device by the user.

34. The system as defined in claim 32 wherein the compensation includes a stipend paid for by at least one advertising entity.

35. The system as defined in claim 32 wherein the compensation includes credit for purchase of goods or services from an advertising business.

36. The system as defined in claim 1 wherein the advertising data server is further configured to provide an audio message for presentation by the auxiliary user interface.

37. The system as defined in claim 36 wherein the audio message comprises a spoken advertisement.

38. The system as defined in claim 36 wherein the advertising data server is further configured to provide to the auxiliary user interface a static image during playback of the audio message on the provided electronic device.

39. The system as defined in claim 1 wherein the advertising data server is further configured to provide a video message for presentation by the auxiliary user interface.

40. The system as defined in claim 39 wherein the provided electronic device is configured to present a video control interface to the user for controlling playback of the video message.

41. The system as defined in claim 1 wherein the advertising data server is further configured to provide alternate advertising messages to the auxiliary user interface on a periodic basis.

42. The system as defined in claim 1 wherein the advertising data server is further configured to deactivate advertising service to the provided electronic device when the auxiliary user interface is reported as inactive.

43. The system as defined in claim 42 wherein the advertising data server is further configured to activate advertising service to the provided electronic device when the auxiliary user interface becomes active.

44. The system as defined in claim 1 wherein the advertising data server is further configured to deactivate advertising service to the provided electronic device when communications with the provided electronic device are inhibited.

45. The system as defined in claim 1 wherein the advertising data server is further configured to transmit an advertising message to a third party server for redirected transmission to the provided electronic device.

46. The system as defined in claim 1 wherein the advertising data server is further configured to transmit an advertising message to an applications programming interface process in the provided electronic device.