METHOD OF CONTROLLING OR ACCESSING DIGITAL CONTENT

• US 20100138301A1
• Filed: 07/04/2007
• Published: 06/03/2010
• Est. Priority Date: 07/04/2006
• Status: Abandoned Application

• Current Assignee: Hyper MP Group Pty., Ltd.
• Original Assignee: Hyper MP Group Pty., Ltd.
• Inventors: Ibrahim, Chris, Affannato, Richard, Figliano, Joseph, Ibrahim, Paul
• Application Number:
  US12/438,023
• Publication Number:
  US 20100138301A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355

Abstract

A method of controlling digital content (10) is disclosed. The method comprises the steps of providing a digital file (14) including a network address (22), and enabling play of media content within the digital file (14) by connecting to the network address (22).

Claims

1. A method of controlling digital content, the method comprising the steps of:

providing a digital file including a network address; and

enabling play of media content within the digital file by connecting to the network address.

2. A method of controlling digital content as defined in claim 1 wherein the step of providing a digital file includes the step of providing a network address for a network accessible resource in the form of an advertisement.

3. A method of controlling digital content as defined in either of claim 1 or 2 further comprising the step of receiving playback information over the network.

4. A method of controlling digital content as defined in claim 3 further comprising the step of receiving credit, the amount of credit depending on the playback information received over the network.

5. A method of controlling digital content as defined in any one of the preceding claims wherein the step of providing the digital file includes the step of providing a digital file over the internet.

6. A method of controlling digital content as defined in claim 5 wherein the step of providing the digital file over the internet includes the step of providing the file via a peer-to-peer network or streaming over the web.

7. A method of controlling digital content as defined in claim 2 wherein the step of providing a network address for the network accessible advertisement is after a step of selling network accessible advertising space.

8. A method of controlling digital content as defined in either of claim 2 or 7 wherein the step of providing a network address for a network accessible advertisement includes the step of customising the advertisement to an advertisement viewer'"'"'s location.

9. A method of controlling digital content as defined in any one of claims 2,7 or 8 wherein the step of providing a network address for a network accessible advertisement includes the step of customising the advertisement to an advertisement viewer'"'"'s local time or user preferences.

10. A method of accessing digital content, the method comprising the step of:

a consumer receiving a digital file including a network address; and

enabling play of media content within the digital file by connecting to the network address.

11. A method of controlling digital content as defined in claim 10 wherein the step of the consumer receiving the digital file includes the step of the consumer receiving a network address for a network accessible resource in the form of an advertisement.

12. A method of controlling digital content as defined in claim 11 wherein the step of the consumer receiving a network'"'"'address for the network accessible advertisement includes the step of the consumer sending playback information over the network.

13. A method of controlling digital content as defined in any one of claims 10 to 12 wherein the step of the consumer receiving the digital file includes the step of the consumer receiving a digital file over the internet.

14. A method of controlling digital content as defined in claim 13 wherein the step of the consumer receiving the digital file over the internet includes the step of the consumer receiving the file via a peer-to-peer network or streaming over the web.

15. A method of controlling digital content as defined in either of claim 11 or 12 wherein the step of the consumer receiving a network address for a network accessible advertisement includes the step of the consumer receiving a network address for an advertisement customised to the consumer'"'"'s location.

16. A method of controlling digital content as defined in any one of claims 11, 12 or 15 wherein the step of the consumer receiving a network address for a network accessible advertisement includes the step of the consumer receiving a network address for an advertisement customised to the consumer'"'"'s local time or user preferences.