CONTEXTUAL PRESENTATION ON ELECTRONIC CATALOG PAGES OF INFORMATION REFLECTIVE OF PRIOR ORDERS
First Claim
1. A method of providing contextual information to customers on pages of an electronic catalog, the method comprising:
- receiving, from a computing device associated with a customer, a request for an item detail page of an electronic catalog, said item detail page corresponding to a first catalog item, and providing functionality for selecting the first catalog item for purchase;
determining, in response to the request, that the customer previously placed an order for a second catalog item that is related to the first catalog item;
supplementing the item detail page with information reflective of the previously placed order, said information including an identification of the second catalog item; and
sending the item detail page, as supplemented with the information reflective of the previously placed order, to the computing device in response to the request;
wherein the method is performed by a system that comprises one or more servers.
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Accused Products
Abstract
An electronic catalog system, which may be implemented as a web site or another type of interactive system, presents context-sensitive information to customers reflective of their prior orders. In one embodiment, when a customer requests an item detail page for a particular item, the system may supplement the item detail page with information reflective of one or more related orders previously placed by the customer. This information may include, for example, an indication that the customer previously ordered this item or a related item, and may include information, such as status information, regarding such previously placed order(s). If the customer previously ordered a related item, the information provided on the item detail page may include an indication of whether the previously ordered item is compatible or interoperable with the item being viewed.
38 Citations
18 Claims
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1. A method of providing contextual information to customers on pages of an electronic catalog, the method comprising:
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receiving, from a computing device associated with a customer, a request for an item detail page of an electronic catalog, said item detail page corresponding to a first catalog item, and providing functionality for selecting the first catalog item for purchase; determining, in response to the request, that the customer previously placed an order for a second catalog item that is related to the first catalog item; supplementing the item detail page with information reflective of the previously placed order, said information including an identification of the second catalog item; and sending the item detail page, as supplemented with the information reflective of the previously placed order, to the computing device in response to the request; wherein the method is performed by a system that comprises one or more servers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An interactive system, comprising:
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a computing system that provides user access to an electronic catalog of items, said electronic catalog comprising item detail pages that correspond to particular items, said item detail pages providing functionality for selecting corresponding items for purchase, said computing system comprising one or more servers; a data repository that stores customer-specific order information regarding orders placed by computers for particular items represented in the electronic catalog; and a data repository that stores item relationship data identifying particular items that are related to each other; said computing system programmed to respond to a request, from a computing device associated with a customer, for an item detail page corresponding to a first item by at least (a) using said order information and item relationship data to determine whether the customer previously placed an order for a second item that is related to the first item, and (b) when such a previously placed order is identified, supplementing the item detail page with information reflective of said order, said information identifying the second item. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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Specification