Receiving apparatus capable of receiving digital contents and commercial messages

• US 20100138853A1
• Filed: 02/13/2010
• Published: 06/03/2010
• Est. Priority Date: 07/08/2007
• Status: Active Grant

• Current Assignee: NL Giken, Inc.
• Original Assignee: NL Giken, Inc.
• Inventors: Tanaka, Masahide
• Granted Patent: US 8,930,986 B2
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: G11B 27/329 on a disc [VTOC]
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/783 Adaptations for reproducing at a rate different from the recording rate

Abstract

A receiving apparatus comprises a recorder of the received digital contents and commercial messages. Commercial message retrieved from the recorder is interposed into a digital content or between a pair of digital contents in accordance with the type of commercial message. Interposition of commercial message is controlled by internal information, such as history of actually displaying the same commercial message, or history of skipping the same commercial message. The receiving apparatus controls the repetition time of displaying the same commercial message, or decision whether or not actually displaying a specific commercial message, or the order of displaying commercial messages. Skip of commercial message is prevented unless display has been repeated over a minimum requirement, or user agrees with a compensation for the skip. Repetition of the same commercial message ceases with skip repeated over a limit. Notice of interposing commercial message or of compensation for skip is made in advance.

Claims

1. A receiving apparatus capable of receiving digital contents and commercial messages from outside source comprising:

a recorder arranged to record commercial messages received from outside source;

a display arranged to display digital content received from outside source and commercial message retrieved from the recorder; and

a controller arranged to control the display of the commercial message at the display in relation to the display of the digital content.

2. The receiving apparatus according to claim 1, wherein the commercial message is received with information for displaying it, and wherein the controller is arranged to control the display of the commercial message at the display in accordance with the information included in the commercial message.

3. The receiving apparatus according to claim 2, wherein the information is relating to the type of commercial message.

4. The receiving apparatus according to claim 3, wherein the controller is arranged to interpose the commercial message into a digital content in accordance with the information relating to the type of the commercial message.

5. The receiving apparatus according to claim 3, wherein the controller is arranged to interpose the commercial message between a pair of digital contents in accordance with the information relating to the type of the commercial message.

6. The receiving apparatus according to claim 1, wherein the recorder is arranged to record the digital content received from outside source.

7. The receiving apparatus according to claim 1, wherein the controller is arranged to control the display of the commercial message at the display in accordance with internal information originated within the receiving apparatus.

8. The receiving apparatus according to claim 7, wherein the internal information includes history of actually displaying the commercial message.

9. The receiving apparatus according to claim 7, wherein the internal information includes history of the commercial message skipped at the receiving apparatus.

10. The receiving apparatus according to claim 1, wherein the controller is arranged to control the repetition time of displaying the same commercial message.

11. The receiving apparatus according to claim 1, wherein the controller is arranged to control whether or not to actually display a specific commercial message.

12. The receiving apparatus according to claim 1, wherein the controller is arranged to control the order of displaying a plurality of commercial messages.

13. A receiving apparatus capable of receiving digital contents and commercial messages from outside source comprising:

a display arranged to display the digital content and the commercial message;

an operating portion arranged to transmit a will of a user to skip the display of the commercial message; and

a controller arranged to control the display of the commercial message at the display in combination with the operating portion.

14. The receiving apparatus according to claim 13, wherein the controller is arranged to prevent receiving apparatus from carrying out to skip the display of the commercial message in response to the operating portion under a predetermined condition.

15. The receiving apparatus according to claim 14, wherein the predetermined condition is that the repetition time of displaying the same commercial message is less than a minimum requirement.

16. The receiving apparatus according to claim 14, wherein the predetermined condition is that the user disagrees with a necessary compensation for the skip of the commercial message.

17. The receiving apparatus according to claim 13, wherein the controller is arranged to display the same commercial message no more with the will of the user repeatedly transmitted through the operating portion over a predetermined times.

18. A receiving apparatus capable of receiving digital contents and commercial messages from outside source comprising:

a display arranged to display the digital content and the commercial message; and

a controller arranged to control the display of the commercial message alternatively in a first mode to display the digital content with the commercial message interposed and in a second mode to display the digital content with the commercial message not interposed.

19. The receiving apparatus according to claim 18, wherein the controller is arranged to make notice that the controller displays the digital content in the first mode.

20. The receiving apparatus according to claim 18, wherein the controller is arranged to make notice that compensation is need for an elimination of the commercial message.