Methods and Systems for Conducting Research on an Airplane

• US 20100145765A1
• Filed: 12/04/2008
• Published: 06/10/2010
• Est. Priority Date: 12/04/2008
• Status: Active Grant

• Current Assignee: Jeffrey Kantarek
• Original Assignee: Jeffrey Kantarek
• Inventors: Kantarek, Jeffrey
• Granted Patent: US 9,898,745 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 3/041 Digitisers, e.g. for touch screens or touch pads, characterised by the transducing means
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 50/00 Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism healthcare informatics G16H

Abstract

This invention relates to methods and systems for conducting market research, product research, or advertising research. More particularly, travelers are presented with a product and asked to provide feedback regarding the product by completing a survey. Answers to the survey are entered via an input device. Survey answer data is stored in a storage device along with demographic information relating to the traveler and the data is stored. In exchange for completing product research travelers may receive carrier specific rewards or a discount on the cost of travel. Data collected from travelers is collected and sold to corporate sponsors.

Claims

1. A system for collecting market research on an airplane from a passenger comprising:

a display within an airplane, said display containing a graphical user interface having a plurality of selectable screens wherein at least one of said selectable screens includes a survey question and a selectable icon corresponding to an answer to said survey question;

an input device for inputting data corresponding to an airplane passenger'"'"'s answer to said survey question;

a storage device for storing said answer data, said storage device storing said answer data in a database, said data base further including demographic data relating to an airplane passenger;

a database server operatively connected to said storage device, said database server connected to a communications network whereby authorized users may access at least a portion of said answer data and said demographic data.

2. The system of claim 1 in which said display is mounted in an airline seat.

3. The system of claim 2 in which said input device is a touch screen.

4. The system of claim 1 in which information regarding a product is shown on said display.

5. The system of claim 1 in which said database server is accessible by an authorized user via a web browser configured to generate a second user interface, said second user interface displaying survey answer data.

6. The system of claim 5 in which said web browser is further configured to display in said second user interface selectable icons corresponding to at least one demographic.

7. The system of claim 6 in which said web browser is further configured to (i) send a message over said communication network to said database server in response to selection by an authorized user of one or more demographic icons;

said message including a database query command that specifies a query of said database for survey answer data matching the selected demographic, and (ii) display a web page including results of said query.

8. The system of claim 4 wherein at least one said survey question relates to said product

9. A method of conducting product research on an airplane and providing incentives to an airline passenger who participates in the product research, said method comprising the steps of:

providing a product to said airline passenger;

displaying on a display viewable by said passenger, a survey, said survey including at least one questions relating to said product;

collecting data corresponding to a passenger'"'"'s answers to said survey questions;

collecting data relating to demographic information about said passenger;

storing survey answer data and demographic data;

awarding the passenger an incentive for completing the survey; and

providing at least a portion of said survey answer data.

10. The method of claim 9 further comprising the steps of:

accessing a web page capable of being displayed on display;

displaying said web page, said web page configured to generate a graphical user interface, said graphical user interface including said survey questions and selectable predetermined answers to said survey questions.

11. The method of claim 9 wherein said display is a touch screen mounted in a passenger seat.

12. A computer implemented method of conducting market research on an airplane comprising the steps of:

displaying on a graphical user interface display mounted in an airline seat a survey, said display having a plurality of selectable screens, at least one of said selectable screens including at least one survey question relating to a product, said selectable screen further including a plurality of selectable icons corresponding to predetermined answers to said survey question;

establishing a first data link between an input device and an on-board server;

utilizing said first data link to transmit data input by a passenger via said input device to said on-board server, said data containing a passenger'"'"'s answer to at least one survey question;

storing said passenger answer data in a storage device operatively connected to said on-board server;

awarding said passenger an incentive for completing the survey;

storing demographic information relating to an airline passenger in an offsite storage device;

establishing a second data link between said on-board storage device and said offsite data storage device;

transmitting said passenger answer data over said second data link and storing said passenger answer data in said offsite data storage device, said passenger answer data stored associated with said demographic information; and

providing access to at least a portion of said passenger answer data and demographic information to a product sponsor.

13. The method of claim 12 in which said passenger answer data stored associated with said demographic information are stored in a database.

14. The method of claim 13 further comprising the step of accessing said database via a web browser configured to generate a second user interface, said second user interface including selectable icons corresponding to at least one demographic.

15. The method of claim 14 system further comprising the steps of selecting said selectable icon and displaying a webpage containing survey answer data matching the selected demographic.