CONSUMER COMMERCIAL BEHAVIOR MODIFICATION THROUGH MULTIPLE MERCHANT INCENTIVE PROGRAM

• US 20100145778A1
• Filed: 12/07/2009
• Published: 06/10/2010
• Est. Priority Date: 12/08/2008
• Status: Abandoned Application

• Current Assignee: Visa USA, Inc. (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: Patel, Karteek Hasmukh, Shepard, David C., Fordyce, Edward W. III
• Application Number:
  US12/632,136
• Publication Number:
  US 20100145778A1
• Time in Patent Office: Days
• US Class Current: 705/14.300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems

Abstract

A multi-provider rewards program in which rewards are awarded for a series of transactions using an account in a transaction processing system. The transaction processing system includes at least one issuer, at least one acquirer, a plurality of resource providers, a transaction handler, a rewards program rule implementer having access to the rewards program database, and an implementer processor. The implementer processor receives transaction data whenever a transaction occurs using the consumer account, uses the transaction data to determine when a consumer has performed the separate transactions associated with each of a plurality of merchants that are required by a rewards rule and when a consumer has performed the separate transactions with each of the plurality of resource providers, and identifies a reward for the consumer that performed the transactions.

Claims

1. A network apparatus for implementing a multi-provider rewards program wherein rewards are awarded for a series of transactions using an account in a transaction processing system wherein the transaction processing system includes at least one issuer apparatus, at least one acquirer apparatus, a plurality of resource provider apparatuses, and a transaction handler apparatus, the network apparatus comprising:

a rewards program database apparatus including rewards program business rules wherein the rewards program business rules specify a requirement that a consumer perform transactions associated with each of the plurality of resource provider apparatuses and specify rewards to be awarded upon the consumer performing at least a subset of the transactions associated with each of the plurality of resource provider apparatuses wherein each of the transactions must be performed using a consumer account associated with the consumer; and

a rewards program rule implementer apparatus having access, by hardware executed by software, to the rewards program database apparatus and including an implementer processor apparatus to perform, by hardware executing software, the steps of;

receiving transaction data whenever a transaction occurs using the consumer account;

using the transaction data to determine when a consumer has performed the separate transactions associated with each of the plurality of resource provider apparatuses; and

when a consumer has performed the separate transactions with each of the plurality of resource provider apparatuses, identifying a reward for the consumer that performed the transactions.

2. The network apparatus as defined in claim 1, wherein the rewards program rule implementer apparatus is in communication, by a network, with the transaction handler apparatus and a third party apparatus that receives, by hardware executing software, transaction data from the transaction handler apparatus for all of the transactions handled by the transaction handler apparatus.

3. The network apparatus as defined in claim 2, wherein the transaction handler apparatus comprises a credit card company apparatus.

4. The network apparatus as defined in claim 1, wherein the rewards program rule implementer apparatus communicates with a plurality of different said issuer apparatuses.

5. The network apparatus as defined in claim 1, wherein each of the transactions includes a purchase of at least one of a product and a service.

6. The network apparatus as defined in claim 1, wherein each of the resource provider apparatuses comprises one of (i) the merchant apparatus, (ii) a manufacturer apparatus, and (iii) a service provider apparatus.

7. The network apparatus as defined in claim 1, wherein the rewards program business rules require that the separate transactions associated with each of the plurality of resource provider apparatuses be performed within a time window for a reward to be awarded.

8. The network apparatus as defined in claim 1, wherein each transaction includes the consumer spending at least a minimum amount with each of the plurality of resource provider apparatuses for a reward to be awarded.

9. The network apparatus as defined in claim 1, wherein:

the resource provider apparatuses each comprise a merchant apparatus;

each transaction includes the consumer purchasing at least one product/service from a merchant apparatus; and

the rewards program business rules require that the consumer spend a total amount greater than a threshold value with the combined plurality of merchant apparatuses within a specific time window.

10. The network apparatus as defined in claim 1, wherein, upon determining that a reward should be provided to a consumer, the rewards program rule implementer apparatus, by hardware executing software, awards the reward.

11. The network apparatus as defined in claim 10, wherein the rewards program rule implementer apparatus transmits, by hardware executing software, a notice indicating a reward to at least one of the consumer and at least one of the resource provider apparatuses when a reward is to be awarded.

12. The network apparatus as defined in claim 1, wherein, upon determining that a reward should be provided to a consumer, the rewards program rule implementer apparatus, by hardware executing software, identifies entities responsible for funding the reward and transmits funding requests to each of the entities responsible for funding the reward.

13. The network apparatus as defined in claim 12, wherein, after transmitting funding requests to the entities and after the funds are received from the entities, the rewards program rule implementer apparatus, by hardware executing software, awards the reward.

14. The network apparatus as defined in claim 12, wherein the entities responsible for funding the reward comprise the plurality of resource provider apparatuses.

15. The network apparatus as defined in claim 1, wherein the rewards program rule implementer apparatus, by hardware executing software, tracks consumer performance of separate transactions and transmits messages to at least one of the consumer and at east one of the plurality of resource provider apparatuses indicating incomplete activities that need to be completed to obtain the reward.

16. A method for implementing a multi-provider rewards program wherein rewards are awarded for a series of transactions using an account in a transaction processing system wherein the transaction processing system includes at least one issuer, at least one acquirer, a plurality of resource providers and a transaction handler, the method comprising a plurality of steps each being performed by hardware executing software, wherein the steps include:

providing rewards program business rules wherein the rewards program business rules require that a consumer perform transactions with each of a plurality of resource providers and specify rewards to be awarded upon the consumer performing at least a subset of the transactions associated with each of the plurality of resource providers wherein each of the transactions must be performed using a consumer account associated with the consumer;

receiving transaction data whenever a transaction occurs using the consumer account;

using the transaction data to determine when a consumer has performed the transactions with each of the plurality of resource providers; and

when a consumer has performed the transactions required by the rules, identifying a reward for the consumer that performed the transactions.

17. The method as defined in claim 16 wherein a rule implementer that performs the method is one of a transaction handler and a third party that receives transaction data form the transaction handler for all of the transactions handled by the handler.

18. The method as defined in claim 16 wherein the business rules require that the separate transactions associated with each of the plurality of resource providers be performed within a time window for a reward to be awarded.

19. The method as defined in claim 16 further including the steps of, upon determining that a reward should be provided to a consumer, identifying entities responsible for funding the reward and transmitting funding requests to each of the entities responsible for funding the reward.

20. An article of manufacture comprising a computer readable medium having computer readable program code embodied therein for causing hardware executing the computer readable program code embodied in the computer readable medium to implement a multi-provider rewards program wherein rewards are awarded for a series of transactions with a plurality of different resource providers using a consumer account in a transaction processing system, wherein the transaction processing system includes at least one issuer, at least one acquirer, a plurality of resource providers and a transaction handler, wherein the computer readable program code embodied in the computer readable medium includes:

computer readable program code means for causing a computer to receive transaction data whenever a transaction occurs using the consumer account;

computer readable program code means for causing a computer to use the transaction data to determine when a consumer has performed specific transactions with each of a plurality of resource providers; and

computer readable program code means for causing a computer, when a consumer has performed the specific transactions with each of the plurality of resource providers, to identify a reward for the consumer that performed the transactions.

21. The article of manufacture as defined in claim 20, wherein a rule implementer that implements the multi-provider rewards program is one of the transaction handler and a third party that receives transaction data from the transaction handler for all of the transactions handled by the transaction handler.

22. The article of manufacture as defined in claim 20, wherein the computer readable program code embodied in the computer readable medium includes further includes computer readable program code means for causing a computer to, upon determining that a reward should be provided to a consumer, identify entities responsible for funding the reward and transmit funding requests to each of the entities responsible for funding the reward.

23. The article of manufacture as defined in claim 20, wherein the computer readable program code embodied in the computer readable medium includes further includes computer readable program code means for causing a computer to track consumer performance of separate transactions and transmit messages to at least one of the consumer and at least one of the plurality of resource providers indicating incomplete activities that need to be completed to obtain the reward.