CAMPAIGN INFORMATION PROCESSING SYSTEM FOR PREMIUM CAMPAIGN

• US 20100145783A1
• Filed: 09/19/2006
• Published: 06/10/2010
• Est. Priority Date: 09/26/2005
• Status: Abandoned Application

• Current Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Original Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Inventors: Tanabe, Ryuya, Ono, Yuzo, Nakamichi, Hisashi
• Application Number:
  US12/067,567
• Publication Number:
  US 20100145783A1
• Time in Patent Office: Days
• US Class Current: 705/14.250
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

A campaign information processing system enabling reduction of the work of application to a campaign and enhancement of the campaign effect by changing the condition of application qualification according to the purchaser and the purchase environment. A purchase history data storage section (33) stores purchase history data including electronic settlement ID data and purchased product codes. The electronic settlement ID is, for example, an electronic money number. A campaign object product code storage section (35) stores campaign object product codes. A campaign application qualification recording section (41) creates and records campaign application qualification data in respect of the electronic settlement ID data included in the purchase history data including the purchase product code matching the campaign object product code. Points are calculated according to a point rule, and application qualification is given when the points reach a predetermined value. The point rule is so determined that the given point(s) vary with the gender or age of the purchaser or the date or place of purchase of the purchase environment.

Claims

1. A campaign information processing system which performs data processing for generating an application qualification for a premium campaign on a computer, comprising:

a purchase history data storage unit which stores purchase history data including electronic payment ID data specific to each electronic payment medium and a purchased commodity code which is a commodity code of a purchased commodity, as data on history of purchasing the commodity by using the electronic payment medium;

a campaign target commodity code storage unit which stores a campaign target commodity code which is the commodity code of a campaign target commodity of a target campaign; and

a campaign application qualification generation and registration unit which compares said purchased commodity code included in said purchase history data in said purchase history data storage unit, with said campaign target commodity code in said campaign target commodity code storage unit, generates a campaign application qualification corresponding to said electronic payment ID data included in the purchase history data including said purchased commodity code which matches said campaign target commodity code, and registers said campaign application qualification data in association with said electronic payment ID data.

2. The campaign information processing system according to claim 1, comprising:

a target person data storage unit which stores at least contact data for communication of each campaign target person and said electronic payment ID data of said electronic payment medium owned by each campaign target person, as data on the campaign target person of said target campaign;

an application qualification notification message storage unit which stores an application qualification notification message for notifying said generation of said campaign application qualification; and

an application qualification notification unit which, based on said electronic payment ID data and said contact data in said target person data storage unit, transmits said application qualification notification message to said campaign target person by using said contact data corresponding to said electronic payment ID data for which said campaign application qualification data is generated in the campaign application qualification generation and registration unit.

3. The campaign information processing system according to claim 1, wherein:

the campaign information processing system comprises a target person data storage unit which stores at least contact data for communication of each campaign target person and said electronic payment ID data of said electronic payment medium owned by each campaign target person, as data on the campaign target person of said target campaign; and

said campaign application qualification generation and registration unit comprises;

a point rule storage unit which stores a point rule which prescribes campaign points to be granted depending on the purchase of said campaign target commodity;

a point decision unit which decides the campaign points to be granted with respect to said electronic payment ID data included in the purchase history data including said purchased commodity code which matches said campaign target commodity code, according to said point rule in said point rule storage unit;

a point registration unit which registers the campaign points decided by said point decision unit, in said target person data storage unit, in association with said electronic payment ID data;

a qualification generation determination unit which determines that the campaign application qualification is generated, when the campaign points stored in said target person data storage unit reach predetermined application qualification generation points; and

a qualification registration unit which, in response to a result of the determination in said qualification generation determination unit, registers said campaign application qualification data in said target person data storage unit, in association with said electronic payment ID data for which said campaign application qualification is generated.

4. The campaign information processing system according to claim 1, comprising:

a target person data storage unit which stores at least contact data for communication of each campaign target person and said electronic payment ID data of said electronic payment medium owned by each campaign target person, as data on the campaign target person of said target campaign; and

a campaign subscription registration processing unit which accepts an input of said electronic payment ID data retained by a subscriber for participation in said target campaign, regards said subscriber for the participation as said campaign target person, and registers said electronic payment ID data in said target person data storage unit.

5. The campaign information processing system according to claim 3, wherein said point rule storage unit stores, as said point rule, said campaign target commodity and a value of the campaign points to be granted by the purchase of said campaign target commodity.

6. The campaign information processing system according to claim 5, wherein said point rule prescribes the value of the campaign points to be granted depending on a quantity of purchase or a purchased amount of money of said campaign target commodity.

7. The campaign information processing system according to claim 5 or 6, wherein:

said target person data storage unit stores attribute data of said campaign target person in association with said electronic payment ID data;

in the point rule in said point rule storage unit, the value of the campaign points is set to be different depending on attributes of said campaign target person; and

said point decision unit reads said attribute data in said target person data storage unit, and decides said campaign points according to said point rule, based on said attribute data.

8. The campaign information processing system according to claim 7, wherein:

said target person data storage unit stores sex data as said attribute data; and

in said point rule, the value of the campaign points is set to be different depending on sex of said campaign target person.

9. The campaign information processing system according to claim 7 or 8, wherein:

said target person data storage unit stores age data as said attribute data; and

in said point rule, the value of the campaign points is set to be different depending on age of said campaign target person.

10. The campaign information processing system according to any of claims 5 to 9, wherein:

said point rule storage unit stores combination campaign points corresponding to a combination of predetermined multiple campaign target commodities, as said point rule; and

said point decision unit obtains a value of said combination campaign points according to said point rule when said predetermined multiple campaign target commodities prescribed in said point rule are purchased in combination.

11. The campaign information processing system according to any of claims 5 to 10, wherein:

said purchase history data storage unit further stores date and time of purchase data as said purchase history data;

in the point rule in said point rule storage unit, the value of the campaign points is set to be different depending on date and time of purchase of said campaign target commodity; and

said point decision unit reads said date and time of purchase data in said purchase history data in said purchase history data storage unit, and obtains said campaign points according to said point rule, based on said date and time of purchase data.

12. The campaign information processing system according to any of claims 5 to 11, wherein:

said purchase history data storage unit further stores place of purchase data as said purchase history data;

in the point rule in said point rule storage unit, the value of the campaign points is set to be different depending on a place of purchase of said campaign target commodity; and

said point decision unit reads said place of purchase data in said purchase history data in said purchase history data storage unit, and obtains said campaign points according to said point rule, based on said place of purchase data.

13. A campaign information processing method which performs data processing for generating an application qualification for a premium campaign on a computer, comprising:

storing purchase history data including electronic payment ID data specific to each electronic payment medium and a purchased commodity code which is a commodity code of a purchased commodity, as data on history of purchasing the commodity by using the electronic payment medium, in a purchase history data storage unit configured with storage means of said computer;

storing a campaign target commodity code which is the commodity code of a campaign target commodity of a target campaign, in a campaign target commodity code storage unit configured with the storage means of said computer; and

comparing said purchased commodity code included in said purchase history data in said purchase history data storage unit, with said campaign target commodity code in said campaign target commodity code storage unit, generating a campaign application qualification corresponding to said electronic payment ID data included in the purchase history data including said purchased commodity code which matches said campaign target commodity code, and registering said campaign application qualification data in association with said electronic payment ID data.

14. A campaign information processing program which causes a computer to execute data processing for generating an application qualification for a premium campaign, wherein the campaign information processing program causes said computer to execute a process of:

causing a purchase history data storage unit configured with storage means of said computer to store purchase history data including electronic payment ID data specific to each electronic payment medium and a purchased commodity code which is a commodity code of a purchased commodity, as data on history of purchasing the commodity by using the electronic payment medium;

causing a campaign target commodity code storage unit configured with the storage means of said computer to store a campaign target commodity code which is the commodity code of a campaign target commodity of a target campaign; and

comparing said purchased commodity code included in said purchase history data in said purchase history data storage unit, with said campaign target commodity code in said campaign target commodity code storage unit, generating a campaign application qualification corresponding to said electronic payment ID data included in the purchase history data including said purchased commodity code which matches said campaign target commodity code, and registering said campaign application qualification data in association with said electronic payment ID data.