LOYALTY PROGRAM SERVICE

• US 20100145786A1
• Filed: 12/03/2009
• Published: 06/10/2010
• Est. Priority Date: 12/06/2008
• Status: Abandoned Application

• Current Assignee: Visa USA, Inc. (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: Fordyce III, Edward W., Shepard, David Chauncey, Patel, Karteek Hasmukh
• Application Number:
  US12/630,622
• Publication Number:
  US 20100145786A1
• Time in Patent Office: Days
• US Class Current: 705/14.270
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]

Abstract

A loyalty program for a transaction processing system includes a loyalty program database with loyalty program business rules that are usable to determine when a transaction qualifies for the loyalty program. A loyalty program rule implementer receives transaction data whenever a transaction occurs and uses the received transaction data and the program business rules to determine when a transaction qualifies for the loyalty program. The loyalty program rule implementer is an entity other than an issuer, an acquirer or a merchant. The loyalty program business rules require that the transaction relate to at least one of a specific merchant, a specific issuer, a specific acquirer, a specific consumer, a specific product/service, a consumer having a specific characteristic, a merchant having a specific characteristic, an issuer having a specific characteristic, an acquirer having a specific characteristic and a product/service having a specific characteristic.

Claims

1. A network apparatus for implementing a loyalty program for a transaction processing system including at least one issuer apparatus, at least one acquirer apparatus, at least one merchant apparatus, and a transaction handler apparatus, the network apparatus comprising:

a loyalty program database apparatus including loyalty program business rules that are usable, by hardware executing software, to determine when a transaction qualifies for the loyalty program and that indicate rewards that a consumer should receive when a transaction qualifies for the loyalty program; and

a loyalty program rule implementer apparatus having access, by hardware executing software, to the loyalty program database and including an implementer processor,

the implementer processor receiving, by hardware executing software, transaction data whenever a transaction occurs and using, by hardware executing software, the received transaction data and the program business rules to determine when a transaction qualifies for the loyalty program and, when the transaction qualifies for the loyalty program, identifying, by hardware executing software, a reward to a consumer associated with the transaction, wherein;

the loyalty program rule implementer apparatus is in communication via a network with the at least one issuer apparatus, the at least one acquirer apparatus, and the at least one merchant apparatus; and

the loyalty program business rules require that the transaction relate to at least one of a specific merchant, a specific issuer, a specific acquirer, a specific consumer, a specific product/service, a consumer having a specific characteristic, a merchant having a specific characteristic, an issuer having a specific characteristic, an acquirer having a specific characteristic and a product/service having a specific characteristic.

2. The network apparatus as defined in claim 1, wherein the loyalty program rule implementer apparatus comprises the at least one transaction handler apparatus.

3. The network apparatus as defined in claim 2, wherein the at least one transaction handler apparatus comprises a credit card company apparatus.

4. The network apparatus as defined in claim 1, wherein the loyalty program rule implementer apparatus, by hardware executing software, provides financial authorization and settlement services within the transaction processing system.

5. The network apparatus as defined in claim 1, wherein the loyalty program rule implementer apparatus, receives, by hardware executing software, transaction data from a plurality of said issuers and, pursuant to at least one of the loyalty program business rules, uses, by hardware executing software, at least a subset of the received transaction data from the plurality of said issuers to identify rewards to one or more said consumers associated with the transactions.

6. The network apparatus as defined in claim 1, wherein the loyalty program rule implementer apparatus receives, by hardware executing software, transaction data from a plurality of said acquirers and, pursuant to at least one of the loyalty program business rules, uses, by hardware executing software, at least a subset of the received information from the plurality of said acquirers to identify rewards to one or more said consumers associated with the transactions.

7. The network apparatus as defined in claim 1, wherein the loyalty program rule implementer apparatus receives, by hardware executing software, transaction data from a plurality of said merchant apparatus and, pursuant to at least one of the loyalty program business rules, aggregates, by hardware executing software, at least a subset of the received information from the plurality of said merchants together to identify a reward to one or more said consumers associated with one of more said transactions.

8. The network apparatus as defined in claim 1, wherein, after the loyalty program rule implementer apparatus identifies a reward to one said consumer associated with one said transaction, the loyalty program rule implementer apparatus performs, by hardware executing software, a process to award the reward to the one said consumer.

9. The network apparatus as defined in claim 8, wherein the loyalty program rule implementer apparatus awards the reward by transmitting a communication indicating the award to the at least one issuer apparatus, the at least one merchant apparatus and the one said consumer.

10. The network apparatus as defined in claim 1, wherein at least one of the loyalty program business rules specifies the award of a reward to the one said consumer after the one said consumer purchases a specific subset of at least one of products and services and wherein the loyalty program rule implementer apparatus tracks, by hardware executing software, the purchases of the one said consumer of the specific subset and awards the reward when the specific subset of at least one of products and services has been purchased.

11. The network apparatus as defined in claim 1, wherein at least one of the loyalty program business rules specified an award a reward to the one said consumer after the one said consumer purchases a specific set of at least one of products and services and wherein, after an initial purchase of at least a first subset of the specific set where the first subset includes less than all of the products and services in the specific set, the loyalty program rule implementer apparatus forms, by hardware executing software, a transmission including information related to a potential reward to the one said consumer upon purchasing the entire specific set and transmits, by hardware executing software, the transmission to the one said consumer and the merchant apparatus indicating the potential reward.

12. The network apparatus as defined in claim 1, wherein at least one of the loyalty program business rules specifies an award of a reward to the one said consumer after the one said consumer purchases a specific value of at least one of products and services from a subset of said merchants and wherein the loyalty program rule implementer apparatus tracks, by hardware executing software, the purchases of the one said consumer of the subset and awards, by hardware executing software, the reward when the specific value of at least one of products and services has been purchased from the subset of said merchants.

13. A network apparatus for implementing a loyalty program for a transaction processing system that includes at least one issuer apparatus, at least one acquirer apparatus, at least one merchant apparatus, and a transaction handler apparatus, the network apparatus comprising:

a loyalty program database apparatus including loyalty program business rules that are usable, by hardware executing software, to determine when a transaction qualifies for the loyalty program and that indicate rewards that a consumer should receive when a transaction qualifies for the loyalty program, at least one of the loyalty program business rules specifying an award of a reward to a consumer after at least one of;

(1) the consumer has purchased a specific subset of at least one of products and services; and

(2) the consumer has purchased at least a specific value of products from at least a subset of merchants; and

a loyalty program rule implementer apparatus having access, by hardware executing software, to the loyalty program database and including an implementer processor apparatus, the implementer processor apparatus receiving, by hardware executing software, transaction data whenever a transaction occurs and using, by hardware executing software, the received transaction data and the program business rules to determine when a transaction qualifies for the loyalty program and, when the transaction qualifies for the loyalty program, identifying, by hardware executing software, a reward to a consumer associated with the transaction, wherein the loyalty program rule implementer apparatus comprises the transaction handler apparatus.

14. The network apparatus as defined in claim 13, wherein the transaction handler apparatus comprises a credit card company apparatus.

15. The network apparatus as defined in claim 13, wherein the loyalty program rule implementer apparatus receives, by hardware executing software, transaction data from a plurality of said merchant apparatuses and, pursuant to at least one of the loyalty program business rules, aggregates, by hardware executing software, at least a subset of the received information from the plurality of said merchant apparatuses together to identify a reward to one said consumer associated with the transaction.

16. A method for implementing a loyalty program for a transaction processing system including at least one issuer, at least one acquirer, at least one merchant, and a transaction handler, the method comprising a plurality of the steps each being performed by hardware executing software, wherein the steps include:

providing a loyalty program database including loyalty program business rules that are usable to determine when a transaction qualifies for the loyalty program and that indicate rewards that a consumer should receive when a transaction qualifies for the loyalty program wherein the loyalty program business rules require that the transaction relate to at least one of a specific merchant, a specific issuer, a specific acquirer, a specific consumer, a specific product/service, a consumer having a specific characteristic, a merchant having a specific characteristic, an issuer having a specific characteristic, an acquirer having a specific characteristic and a product/service having a specific characteristic; and

receiving transaction data at a loyalty program rule implementer whenever a transaction occurs wherein;

the rule implementer is an entity other than the issuer, the acquirer, and the merchant;

the loyalty program rule implementer uses the received transaction data and the program business rules to determine when a transaction qualifies for the loyalty program; and

after a transaction qualifies for the loyalty program, the steps further include identifying a reward for the consumer associated with the transaction.

17. The method as defined in claim 16, wherein the transaction handler is an entity that provides financial authorization and settlement services within the transaction processing system.

18. The method as defined in claim 17, wherein the transaction handler is a credit card company.

19. The method as defined in claim 16, wherein the steps further include:

receiving, by the loyalty program rule implementer, transaction data from a plurality of merchants and, pursuant to at least one of the loyalty program business rules; and

aggregating, by the loyalty program rule implementer, at least a subset of the received information from the plurality of merchants together to identifying a reward to a consumer associated with transactions.

20. The method as defined in claim 16, wherein:

at least one of the loyalty program business rules specifies an award of a reward to a consumer after the consumer purchases a specific subset of at least one of products and services; and

the steps further include the loyalty program rule implementer further tracking consumer purchases of the subset and awarding the reward when the specific subset of at least one of products and services has been purchased.

21. The method as defined in claim 16, wherein:

at least one of the loyalty program business rules specifies an award of a reward to a consumer after the consumer purchases a specific set of at least one of products and services; and

the steps further include, after an initial purchase of at least a first subset of the specific set where the first subset includes less than all of the products and services in the specific set, the loyalty program rule implementer forming a transmission including information related to a potential reward to the consumer upon purchasing the entire specific set and transmitting the transmission to at least one of the consumer and a merchant indicating the potential reward.

22. A network apparatus for implementing a loyalty program for a transaction processing system, the network apparatus being in communication through a network with at least one issuer apparatus, at least one acquirer apparatus, at least one merchant apparatus, and a transaction handler apparatus, the network apparatus comprising:

a loyalty program database apparatus including loyalty program business rules that are usable, by hardware executing software, to determine when a transaction qualifies for the loyalty program and that indicate rewards that a consumer should receive when a transaction qualifies for the loyalty program wherein the loyalty program business rules require that the transaction relate to at least one of a specific merchant, a specific issuer, a specific acquirer, a specific consumer, a specific product/service, a consumer having a specific characteristic, a merchant having a specific characteristic, an issuer having a specific characteristic, an acquirer having a specific characteristic and a product/service having a specific characteristic; and

a loyalty program rule implementer apparatus having access, by hardware executing software, to the loyalty program database apparatus and including an implementer processor apparatus, wherein;

the loyalty program rule implementer apparatus is in communication by the network with the issuer apparatus, the acquirer apparatus, and the merchant apparatus; and

the implementer processor apparatus performs, by hardware executing software, the steps of;

receiving transaction data whenever a transaction occurs;

using the received transaction data and the program business rules to determine when a transaction qualifies for the loyalty program; and

when the transaction qualifies for the loyalty program, identifying a reward to a consumer associated with the transaction.

23. The network apparatus as defined in claim 22, wherein:

the loyalty program rule implementer apparatus comprises the transaction handler apparatus; and

the transaction handler apparatus provides, by hardware executing software, financial authorization and settlement services within the transaction processing system.

24. The network apparatus as defined in claim 22, wherein:

the loyalty program rule implementer apparatus receives, by hardware executing software, transaction data from a plurality of said merchant apparatuses; and

pursuant to at least one of the loyalty program business rules, the implementer processor apparatus, by hardware executing software, aggregates at least a subset of the received information from the plurality of said merchant apparatuses together to identify a reward to a consumer associated with transactions.

25. The network apparatus as defined in claim 22, wherein, after the loyalty program rule implementer apparatus identifies, by hardware executing software, a reward to a consumer associated with a transaction, and the implementer processor apparatus, by hardware executing software, performs a process to award the reward to the consumer.