METHOD AND APPARATUS FOR PRESENTING CUSTOMER SPECIFIC VIDEO AND MARKETING MATERIALS
First Claim
1. A computer-implemented method of displaying advertising or marketing content to one or more customers comprising:
- identifying a customer present in an area of a business where advertising or marketing content is to be displayed;
automatically accessing customer-specific information related to the customer;
selecting one or more items of advertising or marketing content to be displayed to the customer based on the customer-specific information; and
automatically displaying the one or more items of advertising or marketing content to the customer on a display apparatus located in the area of the of the business.
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Accused Products
Abstract
A computer-implemented method can automatically select a plurality of advertising and/or marketing materials associated with goods and/or services offered for sale via a networked communication system. A networked communication system can be adapted to receive and organize a variety of customer specific, business specific, and general demographic information and can provide a marketing score for each customer known to be present at a commercial establishment. The system can further be adapted to provide a comparison of marketing scores for a plurality of customers and create a video playlist for display in a customer waiting room. The system can include a selectable and adjustable set of marketing parameters that may be adjusted based on one or more relevant considerations. The system can be adapted to determine, based on the marketing scores, advertising and marketing content for display at a commercial establishment.
30 Citations
15 Claims
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1. A computer-implemented method of displaying advertising or marketing content to one or more customers comprising:
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identifying a customer present in an area of a business where advertising or marketing content is to be displayed; automatically accessing customer-specific information related to the customer; selecting one or more items of advertising or marketing content to be displayed to the customer based on the customer-specific information; and automatically displaying the one or more items of advertising or marketing content to the customer on a display apparatus located in the area of the of the business. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-based system for determining a display of advertising or marketing content to one or more customers present at a business, comprising:
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one or more information databases containing information related to one or more of the customers; a provider database including a plurality of advertising and marketing content; a scoring system configured to select one or more items of advertising or marketing content from the provider database to be displayed to the one or more customers based on the information related to the one or more customers; and display means for displaying the advertising and marketing content selected from the provider database. - View Dependent Claims (12, 13, 14, 15)
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Specification