Method for Targeting Pharmaceutical Advertisements to Customers

• US 20100145798A1
• Filed: 06/02/2009
• Published: 06/10/2010
• Est. Priority Date: 06/02/2008
• Status: Abandoned Application

• Current Assignee: Paul A. Richards, Inc.
• Original Assignee: Paul A. Richards, Inc.
• Inventors: Richards, Paul A.
• Application Number:
  US12/476,310
• Publication Number:
  US 20100145798A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: B65D 31/12 with two or more compartments
• CPC Class Codes: B65D 33/004 Information or decoration elements, e.g. level indicators, detachable tabs or coupons
• CPC Class Codes: B65D 33/2508 using slide fasteners with interlocking members having a substantially uniform section throughout the length of the fastener; Sliders therefor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A promotional arrangement comprises a pharmaceutical product container having first and second compartments, wherein the first compartment comprises a first temporary sealing arrangement located adjacent an open end thereof, the first compartment being sized and shaped to receive a predetermined pharmaceutical product therein, wherein the first compartment is formed of an opaque material. A second compartment of the present invention is formed on a first lateral side of the first compartment and is sized and shaped to slidably receive a promotional item therein, wherein the second compartment comprises a transparent outer wall, the promotional item corresponding to the predetermined pharmaceutical product

Claims

1. A promotional arrangement, comprising:

a pharmaceutical product container having first and second compartments, wherein;

the first compartment comprises a first temporary sealing arrangement located adjacent an open end thereof, the first compartment being sized and shaped to receive a predetermined pharmaceutical product therein, wherein the first compartment is formed of an opaque material;

a promotional item corresponding to the predetermined pharmaceutical product; and

the second compartment is formed on a first lateral side of the first compartment and is sized and shaped to slidably receive the promotional item therein, wherein the second compartment comprises a transparent outer wall.

2. The promotional arrangement of claim 1, wherein the pharmaceutical product container is a bag.

3. The promotional arrangement of claim 1, wherein the second compartment is formed as a sleeve along the first lateral side of the first compartment.

4. The promotional arrangement of claim 1, wherein an outer wall of the first compartment is provided with insulation to control a temperature of the pharmaceutical product to be dispensed therein.

5. The promotional arrangement of claim 4, wherein the pharmaceutical product is insulin and wherein the promotional item is targeted toward Diabetics.

6. The promotional arrangement of claim 1, wherein the second compartment comprises a second temporary sealing arrangement.

7. The promotional arrangement of claim 6, wherein the first and second temporary sealing arrangements are zip seals.

8. The promotional arrangement of claim 1, wherein the promotional item includes one or more of a coupon, a rebate, a discount, medicinal indications and side effects, retailer information, manufacturer information, recipes and news stories.

9. The promotional arrangement of claim 1, wherein the promotional item is one of a coupon, a rebate, a discount, indications for the pharmaceutical product, information about the pharmaceutical product, a business reply card, retailer information and manufacturer information.

10. The promotional arrangement of claim 1, further comprising an additional promotional item corresponding to one or more of the pharmaceutical product, customer age, customer gender and customer ethnicity.

11. A method, comprising:

providing a plurality of pre-assembled pharmaceutical promotional arrangements, wherein the arrangements comprise a container having a first portion configured to receive a predetermined pharmaceutical product and a second portion housing a promotional item corresponding to the predetermined pharmaceutical product;

providing the plurality of pre-assembled pharmaceutical promotional arrangements to a user;

receiving a prescription corresponding to at least one indicator of the promotional arrangement; and

placing the prescribed pharmaceutical product into the promotional arrangement.

12. The method of claim 11, further comprising the steps of:

entering the prescription into a database, wherein the database is configured to determine if the prescribed drug meets at least one of a predetermined set of qualifying factors for the promotional items; and

displaying a message requiring use of the promotional arrangement if the prescribed drug meets at least one of these factors.

13. The method of claim 12, wherein the set qualifying factors includes the drug being prescribed, an age of a customer, a gender of the customer, and an ethnicity the customer.

14. The method of claim 11, further comprising the steps of:

logging information regarding dispensing of the pharmaceutical product in the promotional arrangement; and

proving the information to an advertiser of the promotional item.

15. The method of claim 11, further comprising the step of placing the prescribed pharmaceutical product in a container and inserting the container in the promotional arrangement.