×

APPLICATIONS FOR AUCTION FOR EACH INDIVIDUAL AD IMPRESSION

  • US 20100145809A1
  • Filed: 02/05/2010
  • Published: 06/10/2010
  • Est. Priority Date: 12/19/2006
  • Status: Abandoned Application
First Claim
Patent Images

1. A computer implemented method for selecting media content to be displayed by a user, comprising:

  • (a) in response to a received request for media content from a particular user device, conducting a real-time auction for an advertisement to be displayed with the media content via the particular user device, comprising;

    (i) dynamically requesting a bid from one or more bidders for an advertisement to be presented via the particular user device;

    (ii) receiving, in real-time, a bid from the one or more bidders for the advertisement;

    (iii) determining which of the one or more bidders wins the auction based on the bids received; and

    (iv) providing a winning advertisement to be displayed with the media content.

View all claims
  • 3 Assignments
Timeline View
Assignment View
    ×
    ×