INTERACTIVE CUSTOMIZABLE BROADCAST

• US 20100146042A1
• Filed: 05/09/2008
• Published: 06/10/2010
• Est. Priority Date: 05/16/2007
• Status: Abandoned Application

• Current Assignee: Singular Logic, LLC
• Original Assignee: Singular Logic, LLC
• Inventors: Kruhoeffer, Douglas Paul, Williams, Douglas John
• Application Number:
  US12/514,856
• Publication Number:
  US 20100146042A1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/4825 using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

The present invention concerns an interactive customizable broadcast which is characterized by the ability of the user to select those individual broadcast stories or materials offered by a broadcaster (content provider) that are of particular interest to the user for assembly into a customized broadcast that is played immediately or at a later time. The customized broadcast may be supported by advertising which is also selected by the user from a menu of choices provided by the broadcaster. The broadcast may also be interactive providing the user with the ability to provide feedback to the broadcaster or the ability of the user to explore related or additional material to the offerings selected by the user. The interactive customizable broadcast service is also a smart service which is capable of learning the categorical preferences of the user for content and advertising.

Claims

1. A server computing system having at least one processor and a memory and being part of a distributed computing system including at least one client computing system, the server computing system providing content service to a plurality of users and the server computing system executing instructions to send a variety of content segments from the server computing system to a client computing system;

to receive in one or more selected content segments from the client computing system;

to filter a plurality of advertising segments to create a variety of advertising segments matching user preselected criteria;

to send the variety of advertising segments from the server computing system to the client computing system;

to receive one or more selected advertising segments from the client computing system; and

to assemble the selected content segments and the selected advertising segments for display in a customized content view for the user.

2. A server computing system according to claim 1, wherein content segments includes video or audio clips.

3. A server computing system according to claim 1, wherein preselected user criteria includes user preferences.

4. A server computing system according to claim 4, wherein user preferences includes a user'"'"'s choice of advertisements it is interested in.

5. A method of providing a content service to a plurality of users and being at least partially implemented on a distributed computing system having at least one server computing system and at least one client computing system, the method comprising:

sending a variety of content segments from the server computing system to the client computing system;

receiving in the server computing system one or more selected content segments from the client computing system;

filtering in the server computing system a plurality of advertising segments to create a variety of advertising segments matching user preselected criteria;

sending the variety of advertising segments from the server computing system to the client computing system;

receiving in the server computing system one or more selected advertising segments from the client computing system; and

assembling the selected content segments and the selected advertising segments for display in a customized content view for the user;

wherein the user can selected from the variety of content segments and the variety of advertising segments to create the user'"'"'s own customized display of assembled content and advertising.

6. A method according to claim 5, wherein content segments includes video or audio clips.

7. A method according to claim 5, further comprising:

determining if a number of selected content segments and a number of selected advertising segments match a predetermined criteria.

8. A method according to claim 5, wherein preselected user criteria includes user preferences.

9. A method according to claim 8, wherein user preferences includes a user'"'"'s choice of advertisements it is interested in.

10. A method according to claim 5, further comprising:

prior to sending a variety of content segments, filtering a plurality of content segments to create a variety of content segments matching preselected user criteria.

11. A method according to claim 10, wherein preselected user criteria includes user preferences.

12. A method of providing content service to a user and being at least partially implemented on a computing system, the method comprising:

sending a variety of content segments to a user for selection;

receiving selected content segments from the user;

sending a variety of advertising segments to the user for selection;

receiving selected advertising segments from the user; and

assembling the selected content segments and the selected advertising segments into a customized view for the user.

13. A method according to claim 12, wherein content segments includes video or audio clips.

14. A method according to claim 12, wherein advertising segments includes advertisement clips.

15. A method according to claim 14, wherein advertising clips includes video or audio clips.

16. A method according to claim 12, further comprising:

determining if the number of selected content segments and the number of selected advertising segments match a predetermined criteria.

17. A method according to claim 12, further comprising:

prior to sending a variety of advertising segments, filtering a plurality of advertising segments to create a variety of advertising segments matching preselected criteria.

18. A method according to claim 17, wherein preselected criteria includes user preferences.

19. A method according to claim 18, further comprising:

prior to sending a variety of content segments, filtering a plurality of content segments to create a variety of content segments matching preselected criteria.

20. A method according to claim 19, wherein preselected criteria includes user preferences.