Listing Advertisement Transmitting Device and Method

• US 20100146533A1
• Filed: 12/27/2007
• Published: 06/10/2010
• Est. Priority Date: 12/27/2006
• Status: Abandoned Application

• Current Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Original Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Inventors: Haruta, Hideaki, Noda, Hiroki, Matsunaga, Hisashi
• Application Number:
  US12/521,285
• Publication Number:
  US 20100146533A1
• Time in Patent Office: Days
• US Class Current: 725/22
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 20/18 Arrangements for synchronising broadcast or distribution via plural systems
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04H 60/82 the transmission system being the Internet
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

[Problems] To provide a technique of fusing advertisement through broadcasting with that through a network out of advertisement media, especially a technique of producing a high advertisement effect by automatically synchronizing the advertisement timing and by optimizing the display form.

[Means for Solving Problems] A listing advertisement transmitting device connected to a user terminal through a network and adapted for displaying a listing advertisement the setting of the advertisement charge of which is different with the display form of the user terminal is set. The device comprises a broadcast information database having storage means in which broadcast information about at least the broadcast content and the broadcast time of the broadcast program and advertisement transmitted over a broadcast medium is stored, an advertisement condition database having storage means in which the corresponding advertisement and the transmitting condition is stored depending on the broadcast content, a listing condition database having storage means in which listing conditions of the display form and the advertisement charge are stored, display form parameter setting means for setting a display form parameter representing the display form and the advertisement charge under the listing condition when the present time acquired from time measuring means meets the transmission condition including at least the condition relation between the advertisement information and the present time, and advertisement transmitting means for transmitting the advertisement data from the advertisement condition database to the user terminal through the network according to the display form parameters.

Claims

1. A listing advertisement transmitting device connected to a user terminal device through a network and displaying listing advertisements where the advertised rates differ depending on a display mode at the user terminal device, comprising:

a broadcast information database storing broadcast information relating to at least broadcast contents and broadcast time of broadcast programs delivered on a wired or wireless broadcast medium intended to be directly received by the public in storage means;

an advertisement condition database storing in the storage means corresponding advertisement data and transmission conditions thereof according to the broadcast contents;

a listing condition database storing listing conditions relating to the display mode and the advertising rate in the storage means, the transmission conditions including at least a condition relation between the broadcast information and a current time;

display-mode parameter setting means for setting a display mode parameter including the display mode and the advertising rate according to the listing condition if the current time obtained from clocking means satisfies the transmission condition; and

advertisement transmitting means for transmitting the advertisement data from the advertisement condition database to the user terminal device through the network according to the display mode parameter.

2. The listing advertisement transmitting device according to claim 1, including cases where the broadcast programs are broadcast shows of news, sports, performance, entertainment, discussion and the like.

3. The listing advertisement transmitting device according to claim 2, further comprising goods information extracting means for extracting information on goods relating to goods or service from broadcast contents of a broadcast show if the broadcast program is a broadcast show, wherein

the extracted information is used as advertisement contents, the broadcast information at that time as advertisement information, and the broadcast information database at that time as an advertisement information database.

4. The listing advertisement transmitting device according to any one of claims 1 to 3, wherein a case in which the broadcast program is an advertisement is included, and in which case, the broadcast contents are advertisement contents, the broadcast information is advertisement information, and the broadcast information database is the advertisement information database.

5. The listing advertisement transmitting device according to claim 3 or 4, further comprising:

advertisement effectiveness determining means for determining advertisement effectiveness of an advertisement transmitted on the broadcast medium from at least the advertisement information; and

listing condition setting means for setting or updating the listing condition according to a determined result of the advertisement determining means.

6. The listing advertisement transmitting device according to claim 5, further comprising:

user action acquisition means for acquiring action information of a user to the listing advertisement, wherein

the advertisement effectiveness determining means determines the advertisement effectiveness from the advertisement data, the display mode parameter when the data is transmitted and the action information.

7. The listing advertisement transmitting device according to any one of claims 1 to 6, further comprising:

at least either one of receiving means for receiving the broadcast, image recognition means for image/video received by the receiving means or sound recognition means for sound received by the receiving means; and

advertisement information extracting means for extracting at least advertisement contents from a recognition result of the image recognition means or sound recognition means, wherein

the advertisement information is stored in the broadcast information database simultaneously with the broadcast.

8. The listing advertisement transmitting device according to any one of claims 1 to 7, wherein the broadcast media is TV broadcast or radio broadcast.

9. The listing advertisement transmitting device according to any one of claims 1 to 8, wherein the advertisement data is at least any one of text data, image data, video data or sound data constituting listing advertisement.

10. The listing advertisement transmitting device according to any one of claims 1 to 9, wherein the network is the Internet.

11. The listing advertisement transmitting device according to any one of claims 1 to 9, wherein the network is a cellular phone line or PHS phone line and the user terminal device is a phone terminal thereof.

12. The listing advertisement transmitting device according to any one of claims 1 to 11, wherein the listing advertisement transmitting device is a search site server provided with a search engine of the Internet, and the advertisement data is presented on the search site screen.

13. A listing advertisement transmitting method of a computer in a listing advertisement transmitting device connected to a user terminal device through a network and displaying listing advertisements where the advertised rates differ depending on a display mode at the user terminal device, comprising:

an advertisement information database storing broadcast information in the storage means, relating to at least broadcast contents and broadcast time of broadcast programs delivered on a wired or wireless broadcast medium intended to be directly received by the public;

an advertisement condition database storing in the storage means corresponding advertisement data and transmission conditions thereof according to the broadcast contents; and

a listing condition database storing listing conditions relating to the display mode and the advertising rate in the storage means in advance, the transmission conditions including at least a condition relation between the broadcast information and a current time, wherein

a display-mode parameter setting step in which display-mode parameter setting means of a computer sets a display mode parameter including the display mode and the advertising rate according to the listing condition if the current time obtained from clocking means satisfies the transmission condition; and

an advertisement transmission step in which advertisement transmitting means of a computer transmits the advertisement data from the advertisement condition database to the user terminal device through the network according to the display mode parameter are provided.

14. The listing advertisement transmitting method according to claim 13, including cases where the broadcast programs are broadcast shows of news, sports, performance, entertainment, discussion and the like.

15. The listing advertisement transmitting method according to claim 14, further comprising a goods information extracting step in which goods information extracting means of a computer extracts information on goods relating to goods or services from broadcast contents of a broadcast show before the advertising transmission step if the broadcast program is a broadcast show, wherein

the extracted information is used as advertisement contents, the broadcast information at that time as advertisement information, and the broadcast information database at that time as an advertisement information database.

16. The listing advertisement transmitting method according to any one of claims 13 to 15, wherein a case in which the broadcast program is an advertisement is included, and in that case, the broadcast contents are advertisement contents, the broadcast information is advertisement information, and the broadcast information database is the advertisement information database.

17. The listing advertisement transmitting method of a computer according to claim 15 or 16, wherein advertisement effectiveness determining means of a computer has an advertisement effectiveness determination step for determining advertisement effectiveness of an advertisement transmitted on a broadcast medium at least from the advertisement information;

and

a listing condition setting step in which listing condition setting means of a computer sets or updates the listing condition according to a determined result of the advertisement determining means.

18. The listing advertisement transmitting method of a computer according to any one of claims 15 to 17, wherein user action acquisition means of a computer has a user action acquisition step for acquiring user action information relating to the listing advertisement;

and

an advertisement effectiveness determination step for determining advertisement effectiveness from the advertisement data, the display mode parameter when the data is transmitted and the action information, and the listing condition setting step is executed.

19. The listing advertisement transmitting method of a computer according to any one of claims 13 to 18, further comprising:

at least any one of a broadcast receiving step in which the receiving means receives the broadcast, an image recognition processing step in which image recognizing means of a computer recognizes a received image/video, or a sound recognition processing step in which sound recognition means of a computer recognizes received sound; and

a broadcast information extracting step in which broadcast information extracting means of a computer extracts at least broadcast contents from a recognition result, wherein the broadcast information is stored in the broadcast information database simultaneously with the broadcast.

20. The listing advertisement transmitting method according to any one of claims 13 to 19, wherein the broadcast media is TV broadcast or radio broadcast.

21. The listing advertisement transmitting method according to any one of claims 13 to 20, wherein the advertisement data is at least any one of text data, image data, video data or sound data constituting the listing advertisement.

22. The listing advertisement transmitting method according to any one of claims 13 to 21, wherein the network is the Internet.

23. The listing advertisement transmitting method according to any one of claims 13 to 21, wherein the network is a cellular phone line or PHS phone line and the user terminal device is phone terminal thereof.

24. The listing advertisement transmitting method according to any one of claims 13 to 23, wherein the listing advertisement transmitting device is a search site server provided with a search engine of the Internet, and the advertisement data is presented on the search site screen.