INTERACTIVE SYSTEM FOR DETERMINING USER VALUES FOR DEMOGRAPHIC CATEGORIES
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Accused Products
Abstract
An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.
52 Citations
39 Claims
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1-17. -17. (canceled)
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18. A method for targeting advertisements to a user of an interactive system, the method comprising:
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receiving a user input associated with a program; determining a type of function of the interactive system that the user input requested for the program; determining at least one demographic value associated with the program; calculating a current user demographic value associated with the user based on the determined type of function and the at least one demographic value associated with the program; comparing the current user demographic value to a demographic criteria associated with an advertisement; and selecting the advertisement if the current user demographic value meets the demographic criteria associated with the advertisement. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. An interactive system for targeting advertisements to a user of the interactive system, the interactive system comprising:
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a user input receiver configured to receive a user input associated with a program; and a processor, wherein the processor is configured to; determine a type of function of the interactive system that the user input requested for the program; determine at least one demographic value associated with the program; calculate a current user demographic value associated with the user based on the determined type of function and the at least one demographic value associated with the program; compare the current user demographic value to a demographic criteria associated with an advertisement; and select the advertisement if the current user demographic value meets the demographic criteria associated with the advertisement. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification