TELEPHONE ADVERTISING

• US 20100151832A1
• Filed: 12/16/2008
• Published: 06/17/2010
• Est. Priority Date: 12/16/2008
• Status: Abandoned Application

• Current Assignee: Tokyo Electron Limited
• Original Assignee: Tokyo Electron Limited
• Inventors: Romer, Adrian Paul
• Application Number:
  US12/336,198
• Publication Number:
  US 20100151832A1
• Time in Patent Office: Days
• US Class Current: 455/412.200
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/5322 for recording text messages
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/90 Services for handling of emergency or hazardous situations, e.g. earthquake and tsunami warning systems [ETWS]
• CPC Class Codes: H04W 76/50 for emergency connections

Abstract

An advertising message is supplied to a user of a mobile telephone device by adding an advertising message to an alerting message to provide a combined message and transmitting the combined message, as an SMS or MMS message to the mobile telephone device via a mobile telephone network. The alerting message is a notification from a financial institution. The advertising message to be sent may be selected in accordance with a business relationship with the financial institution, the time and the location of the person. The advertising message may incorporate, as embedded links, a telephone number, URL and map of the entity advertising.

Claims

1. A system for supplying an advertising message to a user of a telephone device, the system comprising:

an advertisement adding unit for adding an advertising message to an alerting message to be sent to the telephone device, to provide a combined message; and

a transmitting unit for transmitting the combined message to a telephone network for onward transmission to the telephone device.

2. The system as claimed in claim 1, wherein the telephone device is a mobile telephone device and the telephone network is a mobile telephone network.

3. The system as claimed in claim 1, wherein the alerting message and the advertising message are text messages and the combined message is of the Short Message Service (SMS) type.

4. The system as claimed in claim 1, wherein the alerting message is a text message and the advertising message is an audiovisual message and the combined message is of the Multimedia Messaging Service (MMS) type.

5. The system as claimed in claim 1, wherein the alerting message is an alerting message from a financial institution.

6. The system as claimed in claim 1, comprising an alerting message detector for detecting that an alerting message is to be sent.

7. The system as claimed in claim 1, comprising a location determining module for determining location of the telephone device, and a selector for selecting an advertising message in accordance with the location.

8. The system as claimed in claim 7, wherein the selector also selects advertising messages in accordance with business relationship, time, pricing and revenue sharing criteria.

9. The system as claimed in claim 1, wherein the advertising message includes an embedded telephone number.

10. The system as claimed in claim 1, wherein the advertising message includes an embedded URL.

11. The system as claimed in claim 4, wherein the advertising message includes a map.

12. The system as claimed in claim 11, wherein the advertising message includes an embedded link in the advertising message, which, when activated, provides a map.

13. A method of supplying an advertising message to a user of a telephone device, the method comprising:

adding an advertising message to an alerting message to be sent to the telephone device, to provide a combined message; and

transmitting the combined message to a telephone network for onward transmission to the telephone device.

14. The method as claimed in claim 13, wherein the alerting message and the advertising message are text messages and the combined message is of the Short Message Service (SMS) type.

15. The method as claimed in claim 13, wherein the alerting message is a text message and the advertising message is an audiovisual message and the combined message is of the Multimedia Messaging Service (MMS) type.

16. The method as claimed in claim 13, wherein the alerting message is a notification from a financial institution.

17. The method as claimed in claim 13, comprising detecting that an alerting message is to be sent.

18. The method as claimed in claim 13, comprising determining location of the telephone device and selecting an advertising message appropriate to the location.

19. The method as claimed in claim 13, comprising selecting advertising messages in accordance with business relationship, time, price and revenue sharing criteria.

20. The method as claimed in claim 13, wherein the advertising message includes an embedded telephone number.

21. The method as claimed in claim 13, wherein the advertising message includes an embedded URL.

22. The method as claimed in claim 15, wherein the advertising message includes a map.

23. The method as claimed in claim 22, comprising inserting an embedded link in the advertising message, which, when activated, provides a map.

24. The method as claimed in claim 13, wherein the telephone device is a mobile telephone device and the telephone network is a mobile telephone network.